Global Knowledge Webinar from May 29, 2012. How to use Social Media to support formal and informal learning initiatives. Features Tom Gram from Global Knowledge and Dan Pontefract from Telus.

1. Leveraging Social Media for
Learning and Development
Webinar
May 29, 2012
Tom Gram Dan Pontefract
Global Knowledge TELUS

2. About us
Tom Gram
Senior Director,
Dan Pontefract
Leadership and Business Solutions Head of
Global Knowledge Canada Learning and Collaboration
TELUS
tom.gram@globalknowledge.com dan.pontefract@telus.com
@tomgram1 @dpontefract
performancexdesign.wordpress.com danpontefract.com
ca.linkedin.com/in/tomgram ca.linkedin.com/in/danpontefract
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 2

3. Agenda
 Social media and learning
 4 ways to use social media for learning
 Implementing social media for learning at TELUS
 Q&A
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 3

4. Social Media for Learning and Development
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 4

5. Informal Learning and Social Media
T
Expert
g
Le arnin T
T • Doing
• Asking questions
• Receiving feedback
ng
ni • Discussing
ar
Le
• Observing
• Collaborating
T
• Researching
g • Refining skills
r nin
Lea • Coaching others
Novice T
Time
T Formal training event
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 5

6. TELUS Definitions

7. Classrooms Are Not The Sole Answer
Michael M. Lombardo and Robert W. Eichinger
Center for Creative Leadership
Princeton University
The Career Architect Development Planner
70 20 10
• 70% - real life and on-the-job
experiences, tasks and problem solving.
• 20% - feedback and from observing and
working with role models.
• 10% - formal training.
7 TELUS Confidential

8. ne vent
g is a
trainin
…from
,
cted ess
on n e p r oc
s a c uo us
ing a ontin
le ar n e & c
… to orativ
colla b
8 TELUS Confidential

9. TELUS Learning Definitions
Learning is a connected, collaborative and continuous process.
A self contained learning A learning opportunity An exchange of ideas
event, typically scheduled without ceremony, or information characterized
& tracked, providing a atypical to formal learning, by friendly interaction, providing
comprehensive, logical providing guidance, supplemental understanding
approach to a topic. expertise or acumen on via personal & professional
the go. networks.
9 TELUS Confidential

10. Connected Learning
Connected
Learning
Model
10 TELUS Restricted and Confidential

11. Challenges and Opportunities of Social
Media for Learning
Challenges Opportunities
• Formal learning processes • Continuous learning
• Roles, skills and knowledge • Impact and reach
• Top down needs • Support informal learning
• Measurement and • New skills and knowledge
evaluation • Connect formal and
• Event mindset informal
• 70-20-10
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 11

12. Agenda
 Social media and learning
 4 ways to use social media for learning
 Implementing social media for learning at TELUS
 Q&A
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 12

13. 4 Ways to Use Social Media for Learning
Augmented Collaborative Communities of Learning in the
Formal Learning Learning Practice (CoP) Workflow
T
T
Social Media tools made Collaborative and social Structured communities Social business tools
available in conjunction learning activities are an used to discuss, share used in the
with formal learning integral part of a formal and learn topics of accomplishment of
programs (e-learning or learning program common interest work tasks
classroom)
Formal Informal
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 13

14. © 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 14

15. 1 of 11 TELUS Leadership Values Attributes
Connected Learning Options
15 TELUS Restricted and Confidential

16. 16 TELUS Restricted and Confidential

18. Augmenting Formal Learning
Examples Role of the Learning Pro
 Facilitated discussions and chat  Instructional design
 Ask the expert  Activity design using social media
 Polls tools
 Post resources: videos, documents,  Social media content posting
photos  Facilitation using Social Media
 Link to blogs, articles and tools
bookmarks
 Leverage existing communities
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 18

19. Collaborative On-Line Learning
Programs
Examples
 Resources: videos, documents, photos
 Assignments and scheduled activities
 Facilitated discussions and chat
 Scheduled webinars
 Group case studies
 Pre and post work
 Links
Role of the Learning Pro
 Instructional design
 Collaborative learning activities
 Social media resource development
 Facilitation using social media tools
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 19

21. 1 2 3
Live Webcast Live Buzz-blogging Habitat Videos

22. Communities of Practice
Examples Role of the Learning Pro
 Forums and discussions  COP Design and Implementation
 Live chats  Developing seed content
 Invited guests  Fostering participation and
 Links to blogs, articles, bookmarks activity
 Locate experts
 Social media coaching
 Wiki document creation
 Facilitation using Social Media
 Shared bookmarks
Community tools
 Activity catalysts
 Knowledge curator
 Sustainment vehicle
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 22

25. Social Media and Learning in the
Workflow
Examples Role of the Learning Pro
 Social business platforms  Fostering participation and
 Connecting individuals in activity
productive, efficient ways  Coaching in the use of
 Breaking boundaries and social media tools
better aligning actions to  Help teams capture
needs knowledge
 Insight to anticipate and  Help teams learn from
address opportunities experience
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 25

26. 26 TELUS Restricted and Confidential

27. 27 TELUS Restricted and Confidential

28. 28 TELUS Restricted and Confidential

29. Attending the Senior Leadership Forum this week
29 TELUS Restricted and Confidential

30. Agenda
 Social media and learning
 4 ways to use social media for learning
 Implementing social media for learning at TELUS
 Q&A
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 30

31. TELUS
Implementation &
Results

32. Implementing Social – Not a Big Bang
Technology
• Wikis & Blogs (Confluence)
• Instant Messaging (Office Communicator) • Profiles & Content (SharePoint 2010)
• Web Presentation (Live Meeting) • Virtual Worlds (Avaya web.alive)
• Video Sharing (Home Grown) • Federated LMS (TBD)
• Intranet (BEA) • Micro-Blogging (ShareTronix)
• ERP (SAP) • Video Meetings (Telepresence)
• Web Presentation (Net Meeting) • Idea Generation (Home Grown)
• Grassroots Wikis (Media Wiki) • WebJams (Confluence)
<2008 2009 2010 2011
Behaviours
• 53% Engagement • Learning 2.0 Framework • TELUS Leadership Philosophy • Habitat Social Common Brand
• Fair Process • Tight-Loose Culture • Learning 2.0 = Connected Learning
• Flexible Work Styles • Customers First • Engagement soars
32 TELUS Confidential

33. Common Brand on Social
33 TELUS Confidential

34. Leadership & Learning Linkage
Formal
Informal
Social
Formal
Informal
Social
34 TELUS Confidential

35. Latest Results
Employee Engagement Learning Driver
2007 – 53% 2007 – 55%
2011 – 70% 2011 – 70%
70% of TELUS 70% of TELUS
40% of TELUS
actively has seen a
actively
participate in return on their
participate in
formal & performance
social learning
informal learning due to FIS
35 TELUS Confidential

36. Connecting Formal, Informal and Social
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 36

37. Questions
Tom Gram
Senior Director,
Dan Pontefract
Leadership and Business Solutions Head of
Global Knowledge Canada Learning and Collaboration
TELUS
tom.gram@globalknowledge.com dan.pontefract@telus.com
@tomgram1 @dpontefract
performancexdesign.wordpress.com danpontefract.com
ca.linkedin.com/in/tomgram ca.linkedin.com/in/danpontefract
© 2010 Global Knowledge Training LLC. All rights reserved. FOR INTERNAL USE ONLY 5/29/2012 Page 37

38. Thank You