The document discusses how to write an effective paid media recruitment plan. It recommends understanding the target audience and identifying relevant online job boards and professional associations. A paid media plan could include various advertising methods like banner ads, keywords, mailers, and television to efficiently recruit professionals. The document provides a template and example recruitment plan for an environmental scientist position to help users develop their own targeted recruitment strategies.
2. what we will cover...
how to write a paid media plan to efficiently recruit
professionals to join your department.
3. some BENEFITS OF paid advertising:
you can save time, money and effort by piggy-backing on
the efforts made by others to reach a targeted audience.
4. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
5. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
6. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
7. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
8. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
9. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
10. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
11. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
12. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
13. a quick note:
a paid media plan could include...
banner ads, sponsored keywords,
direct mail, print advertising, radio,
television, billboards, etc.
14. but i’m going to focus on what works for
most employers... online job postings.
15. but i’m going to focus on what works for
most employers... online job postings.