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Masterclass social media voor de Voorlichtingsraad, 10 maart 2009
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Masterclass social media - Vo Ra
1.
A Plead for
Geekness Personal Branding in the Reputation Economy 11 maart 2010 Tom De Bruyne
2.
3.
The internet is
a conversation network
4.
Victim
of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
5.
Victim
of the conversation A little fairytale about a drunk minister
6.
7.
8.
Nathalie Lubbe Bakker
writes article
9.
Belgian Newspaper picks
up the story via a few blogposts that pointed at this story
10.
De Crem warns
against this dangerous blogosphere trend
11.
12.
Blogosphere and Twitter.com
conversations explode
13.
Dutch shockblog Geenstijl
discovers the story and decides to make De Crem’s life a little bit miserable
14.
15.
De Crem apologiges
in public
16.
17.
Fueling
the conversation A (very) little fairytale about a popstar and two smart Belgian students
18.
19.
20.
21.
22.
23.
24.
25.
Participating
in the conversation A fairytale about geeks
26.
BART DE WAELE
– AN ENTREPRENEURIAL GEEK
27.
SHARING
28.
NETWORK EFFECTS NR
1 MEDIA RESOURCE ON SOCIAL MEDIA PARTICIPATION IN SEVERAL STARTUPS OFTEN SOUGHT SPEAKER EXCELLENT REPUTATION FOR NETLASH IMPRESSIVE NUMBER OF TOUCHPOINTS MASSIVE GOOGLE JUICE …
29.
30.
MAXIME VERHAGEN– A
POLITICAL GEEK
31.
32.
33.
ROBERT SCOBLE –
A CORPORATE GEEK
34.
DAVID ARMANO– A
FREELANCE GEEK
35.
36.
LINKBAIT MASTER
37.
KEVIN WERBACH –
BUSINESS SCHOOL GEEK
38.
39.
40.
Geeks have one
thing in common: They are passionate about what they do
41.
IGNORING
/ IGNORED BY THE CONVERSATION A FAIRYTALE ABOUT A NEW CEO
42.
<No picture found>
ERIC BRAND– CEO SKYNET
43.
44.
Victim
of the conversation Fueling the conversation Participating in the conversation Ignoring or ignored by the conversation
45.
THE MORAL OF
THESE FAIRYTALES
46.
The internet is
a conversation ecosystem in which “stuff that matters” floats around
47.
Personal branding is
all about reaping network effects through sharing… which is counterintuitive to what business people usually think
48.
From “knowledge is
power” to “ sharing knowledge is power ”
49.
In a hyper
transparent world, you are what you contributed … and Google filters it for everyone
50.
In a hyper
transparent world, you are what others tell about you, … and Google filters it for everyone
51.
Being remarkable =
being worth talking about . That’s the marketing challenge for the networked generation
52.
It’s not about
having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
53.
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