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NIKE TAKE MOKUM
Tom De Bruyne - Marketing dagen 2011
NIKE VROEG
    ONS OM
  HARDLOPEN
LEUK TE MAKEN.
   Mensen te bevrijden van
schema’s, regelmaat en regels.
Geen
Swoosh redt
 dit. Echt
   niet.
Geen
Swoosh redt
 dit. Echt
   niet.
Geen
Swoosh redt
 dit. Echt
   niet.
WAT DOE JE DAN?
GEEN RECLAME, WANT RECLAME IS
DOOD! IETS MET SOCIAL MEDIA....
HET SLIMME IDEE:
EEN IDEE DAT GECONNECTEERDE
MENSEN GAAN LIKEN, SHAREN EN
WAAR ZE ENTHOUSIAST OVER
GAAN PRATEN MET ELKAAR.
STUFF
 WORTH
SHARING
PROOF EATS PROMISE FOR
BREAKFAST:
WE MOESTEN ZORGEN DAT IEDER
CONTACTMOMENT OPMERKELIJK WERD.
WAT HEBBEN WE GEDAAN?
WE VROEGEN
            ONS AF WAT
            ER ZOU
GEBEUREN ALS WE DE
COOLSTE RUNNING CLUB
VAN AMSTERDAM ZOUDEN
OPRICHTEN EN WAT DIE
VERVOLGENS ZOU DOEN...
WE CREËERDEN
FACEBOOK.COM/
NIKERUNNINGNEDERLAN
D DIE DE BACKBONE
WERD VAN NIKE
RUNNING NEDERLAND.
WE MAAKTE DE FACEBOOK
GROEP WORTH FOLLOWING
DOOR ER EEN HEEL
OPMERKELIJKE CHALLENGE OP
TE LANCEREN....
Nike City
 Graffiti
EEN COOLE
LOOPCLUB
DAAGT ZIJN
LEDEN UIT
EEN COOLE
LOOPCLUB
HELPT ZIJN
LEDEN
EEN COOLE
LOOPCLUB
PRIKKELT ZIJN
FANS &
EEN COOLE
LOOPCLUB
INSPIREERT
ZIJN FANS &
EEN COOLE
LOOPCLUB
SOIGNEERT
ZIJN LEDEN
VOOR HET EERST IN DE
GESCHIEDENIS VAN NIKE
GEBRUIKTE WE HUN
RECLAMERUIMTE OM HUN
FACEBOOK CLUB AAN TE JAGEN...
reclame
   als
spotlight
MAAR SOMMIGE
TRIGGERS ZIJN NU
EENMAAL VEEL
EFFICIENTER OM EEN
COMMUNITY UIT TE
BOUWEN
MAAR SOMMIGE
TRIGGERS ZIJN NU
EENMAAL VEEL
EFFICIENTER OM EEN
COMMUNITY UIT TE
BOUWEN
EN WE ZORGDEN DAT
CLUBLEDEN PRIVILEGES KREGEN.
ZE KREGEN EXCLUSIEF TOEGANG
TOT...
Nike
RunHouse
we lieten
ze lopen...
    en
unleashen
VERVOLGENS
DEDEN WE WAAR WE
GEFASCINEERD DOOR
ZIJN... PERSUASION
DESIGN
DUS WE STOPTEN OVERAL
LIKIFY & SHARING BUTTONS IN
EN ZORGDEN DAT JE DE
CHALLENGE KON WINNEN DOOR
JE VRIENDEN TE MOBILISEREN,
GEBRUIKTEN INFLUENCERS ALS
NALDEN, GAVEN JE ALLEEN
TOEGANG TOT DE CLUB ALS JE
LID WERD OP FACEBOOK.
IS DIT EEN
SOCIAL MEDIA
 CAMPAGNE?
WIJ ZIEN HET MEER ALS
DE START VAN EEN
ZORGVULDIG
GEREGISSEERD
VERHAAL DAT MET
NIEUWE IDEEËN STEEDS
NIEUWE
HOOFDSTUKKEN
KRIJGT.
EN WAT
BRACHT
HET OP?
- EEN FACEBOOK GROEP MET RUIM 9.000 LEDEN
- HONDERDEN TWEETS, LIKES, SHARES
- TWEEHONDERD GRAFFITI’S
- VOLGEBOEKTE RUNNING EVENTS
- EEN RETAILER DIE HET RUNHOUSE HEEFT
VOORTGEZET
- EEN COMMUNITY VAN AMBASSADEURS
EN VOORAL EEN BEWEGING VAN
EEN NIEUW SOORT LOPERS
DIE VRAAGT OM NIEUWE
NIKE RUNNING ACTIVITEITEN.
/END
WWW.BOONDOGGLE.EU
TOM.DEBRUYNE@BOONDOGGLE.EU
@TOMDEBRUYNE

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Boondoggle's Nike Take Mokum case

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