My slides from my SEOmoz #mozinar webinar from Oct13th 2011 on SEO for Startups.

1. SEO for Startups @tomcritchlow www.distilled.net

2. Why do SEO? How To Deliver Documents

3. “ A quick look at the analytics for the period shows a sound and healthy growth in traffic – the kind of traffic that is the result of good – but hard – development of marketing. www.BettingExpert.com

4. “ When do you invest in SEO? Maybe not yet. But you should invest in users and trust (i.e. links) from day 1. Tom Critchlow

5. If You Only Read One Thing….. http://www.kalzumeus.com/2010/01/24/startup-seo/

6. Content FTW How To Deliver Documents

7. Build Content People Want

8. Build Content People Like http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

9. Build Content With Voice http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

10. Video Content (Pro-tip: self host)

11. “ So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room Patrick Kalzumeus

12. Oyster don’t do SEO – they just create stunning content that users want focused around keywords that users search for.

13. Social Media & Email Lists How To Deliver Documents

14. Social followings and email lists accelerate your flywheel

15. Link Building How To Deliver Documents

16. “ Link building is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat. Tom Critchlow

17. Real Life Meetups!

18. OMG Data! http://kellynford.com/2011/09/27/marketing-your-startup-with-a-steady-drumbeat-of-data/

19. Inspiration How To Deliver Documents

20. www.getharvest.com code as content

21. www.seatgeek.com – agile FTW

22. www.benthebodyguard.com – interactive content

23. www.etsy.com – community

24. www.etsy.com – developer ecosystem

25. www.oyster.com repeatable content

26. www.zillow.comproduct = content

27. www.justbuythisone.com hacks = links

28. Still unsure? Copy SEOmoz.

29. Case Study: Foursquare How To Deliver Documents

30. When was the last time you saw a foursquare page ranking?

31. Frankly they don’t deserve to rank… Their web pages have no value.

32. Step 1 – gather data

33. Step 2 – expose your own data

34. Step 3 – make it visual

35. Step 4 – make it indexable (you can just steal this from yelp if you like….)

36. Step 6 –Make us NEED to link to you

37. Optional Step – Gamify the crap out of it

38. www.distilled.net/events/

39. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!