An instructional presentation with screen captures and tips, designed to help novices create and launch a survey using SurveyMonkey. Originally presented May 12, 2012 at TechCamp Memphis.

1. SurveyMonkey
Basics
How to use this free, easy tool
to listen to your customers
Presented 5/12/12 at TechCamp Memphis
by Tom Logue (@tomblogue)

2. Agenda
• Why SurveyMonkey?
• Making a Survey
• Previewing
• Collecting Data
• Analyzing Responses
• Now What?

3. Why
SurveyMonkey?

4. Why SurveyMonkey?
• It’s free (or cheap)
• It’s easy for you
• It’s easy for your customers
• It’s fast
• It’s turnkey

6. Let’s make a
survey!

7. Home Page

8. Sign In

9. My Surveys

10. Name The Survey

11. Get Started

12. Choose a Theme

13. Choose a Theme

14. Start Adding Questions

15. Choose Question Type

16. Sample Question Type

17. Sample Question Type

18. Sample Question Type

19. Sample Question Type

20. Sample Question Type

21. Sample Question Type

22. Sample Question Type

23. Sample Question Type

24. Sample Question Type

25. Sample Question Type

26. Sample Question Type

27. Sample Question Type

28. What
questions
should I ask?

29. Question Bank

30. Sample Category

31. Sample Category

32. Customer Feedback

33. Customer Satisfaction

34. Customize Text

35. Another
example

36. TechCamp Survey

37. TechCamp Survey

38. TechCamp Survey

39. TechCamp Survey

40. Preview your
survey

41. Select Preview

42. Run Through Survey

43. Run Through Survey

44. Collecting
data

45. Send Survey

46. Collection Type

47. Customize Name ($)

48. Customize Name ($)

49. Customize Name ($)

50. Collector Settings

51. Restrictions

52. Get the word
out!

53. Boosting Participation
• Goal: Find the right people
and get as many of them as
you can to take the survey

54. Boosting Participation
• Communicate objectives
• Use multiple approaches
• Offer incentives
• Show results

55. Analyzing
responses

56. Summary Overview

57. Browse by Respondent

58. Filter Respondents

59. Crosstabs

60. Setting a Crosstab

61. Using Crosstabs

62. Advanced Options

63. Now what?

64. Getting Started
• Create an account
• Practice
• Start small
• Start internally
• Learn from others
• Involve your customers

65. Survey Tips
• The shorter the better
• Stay focused
• Be objective
• Think ahead
• Capture a profile
• Have a catch-all

66. Questions?
Presented 5/12/12 at TechCamp Memphis
by Tom Logue (@tomblogue)