Small companies can benefit from using social media platforms correctly rather than just as broadcasting platforms. A client saw great results after their company was set up on Facebook and Twitter and engaged with a relevant audience by interacting with them. This led to more website visitors, inquiries, interviews, and interest from larger entities. In contrast, traditional small company models focus only on stock performance with one-way communication to a small audience. Building a company through two-way social media interaction can attract more investors by generating buzz across the internet.

1. Social Media Platforms for Small Companies

2. Social Media Platforms are viewed by many companies and individuals as new broadcasting platforms…

3. Over time, the ROI (mostly in time) is poor when Social Media platforms are used as “broadcasting platforms only

4. What Value do Social Media Platforms Provide When Used Correctly?

5. We will make this point using a real world example…

6. Client Company for 9 months now… Efforts up to 6 month point yielded many more website visitors, lots of enquiries through their website… 3 months ago the client finally agreed to have us build out social media platforms for them…

7. We set up Facebook and Twitter for the client We engaged a RELEVANT audience We interacted with the audience

8. And… nothing happened

9. At First…

10. Then it started as a trickle….

11. Requests for: More information on the Company More information on their technology High traffic site interviews

12. Then it got bigger… Larger entities enquiring… High traffic site interviews

13. Enquires came via our site and… Big time results via Social Media Platforms, Twitter, Facebook and LinkedIn

14. Typical “Presence” of Small and Micro Cap Companies One way flow… To a relatively small audience…

15. Target Audience is “stock traders”, “financial community”, a few investors… STOCK Promotion News Releases Investor Relations

16. In other words… This model (traditional) is… All About: Stock Performance

17. In the “new model”, notice how many two-way paths of communication there are through social media… Optimized News Releases Interactive Website

18. The biggest thing is though… The company is being marketed CORRECTLY to a much bigger audience and is INTERACTING with that Audience… And they are seeing fantastic results What more needs to be said?

19. So… If a big time buzz is built across the Internet, won’t some of those participants likely become investors? Are companies built on investors or traders? BUILD THE COMPANY and The INVESTORS WILL COME! INVESTORS INVEST IN COMPANIES, NOT STOCKS!

20. In December 2009, there were 248M unique monthly users on the top eight social networks in the US, an increase of 41% from January 2009

22. People spend the most Internet time overall on social networks and blogs…