4. SWOT Analysis Opportunities M&M’s worldwide market, therefore creating a higher chance to spread the reputation of the new product. Unfulfilled customer needs. Advancement of technology. Threats Possible shifts in consumer tastes for the product. Possible increase in trade barriers due to the economic crash. New trading regulations. Strengths New Product Strong, recognizable brand name: M&M. Good Reputation among customers. Weaknesses Economic Crash Competition between other companies.
5. Selling Strategy Bundling one of the ways to attract customers. Attaching a small M&M burst package to other M&Ms Buy one get one free It’s a way to increase potential customers
6. Selling Strategy Sampling One of the effective way to advertise Little packet, containing few M&M Burst Sampling around the department store, cinema Starts 3 weeks before M&M burst is out in the market
7. Alternative Selling Strategy Penetration Strategy If the demand goes down Price will get cheaper the product will attract customers According to our survey, 95% of people are considered trying M&M Burst. If the price goes down, there are more opportunity for people to try M&M Burst
9. Pricing In a range between $1.70 and $2.00 competition among other companies and economic situation can change the price The price can be determined by demands Inflation and Recession occurs , the price will always stay between the range between $1.70 and $2.00, The Average price for M&M Chocolate is $1.70
10. Packaging The product design would be something similar to this, but with the M&M Burst Logo on it.
11. Place to sell the product M&M Burst will first be sold in the U.S. because the U.S market now has a variety of M&M products. The U.S will be the main market. As demand increases, the product will be sold worldwide. The internet will be an another way of selling product since many people use the internet. As people increase their time on internet, the advertisement will be effective.
12. Place to sell the product This product will be available at: Supermarkets, convenience stores and food outlets that M&M is cooperating with. Convenience Many people will have opportunities to see M&M Burst sold in many places It doesn’t require customers to spend their time look for the product.
13. Break Even Analysis Pricing A- When price is $1.70 Pricing B- When price is $2.00
20. Jingles Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday Seven days in a week Everyday's a special day, it you want it to be Give M&Ms to the one you love, just for you and me
24. Results are that 90% of people surveyed said that M&M Burst would be a good product What is your opinion of M&M Burst?
25. Are you willing to buy this M&M Burst, if it is out in market? 95% said they liked it product is new and attractive, especially for people who love chocolate.
![M&M Burst ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)