1. Modern Media Technology for Cities Tustin’s Social Media Story Lisa Woolery, MA, APR Communications Manager City of Tustin 1

2. Why Social Media? Lisa Woolery, MA, APR Communications Manager City of Tustin 2

3. facebook In 2011 there are 500,000,000 active facebook users. 1 in every 13 people on earth are on facebook. Half of them are logged in on any given day. 48% of 18 to 34 year olds check facebook first thing when they wake up. 28% of those 18 to 34 year olds check facebook just before going to bed. How many of these people live in your town? Lisa Woolery, MA, APR Communications Manager City of Tustin 3

4. Why did Tustin create a facebook page? Less coverage from Tustin News. Fewer pages in the OC Register. No OC television news. Fewer people receiving traditional media. I like controlling the message! Lisa Woolery, MA, APR Communications Manager City of Tustin 4

5. Where to start: www.facebook.com/cityoftustin Lisa Woolery, MA, APR Communications Manager City of Tustin 5

6. Most popular posts in Tustin: Lisa Woolery, MA, APR Communications Manager City of Tustin 6

7. But what about the NIMBYs? Will they ruin my social media page? Jason Anderson One of the most powerful things about Social Media is that you can respond and no one can hide that response. Lisa Woolery, MA, APR Communications Manager City of Tustin 7

8. After a while I felt brave…. …And then came Twitter http://www.twitter.com/cityoftustin Lisa Woolery, MA, APR Communications Manager City of Tustin 8

9. Just when I thought I was controlling the message, I did a search on YouTube! Tustin Councilmen Disrespect Councilwoman Mayor Violates Brown Act Tustin Mayor Bullying Citizen More Issues with Investment Policies Lisa Woolery, MA, APR Communications Manager City of Tustin 9

10. And since… You Tube is the second most searched search engine, I thought I should do something about it. YouTube - CityofTustin's Channel Lisa Woolery, MA, APR Communications Manager City of Tustin 10

11. PS Don’t forget about Flickr! …and YELP! …and FourSquare …and DIGG City of Tustin Lisa Woolery, MA, APR Communications Manager City of Tustin 11

12. Tips: Use the same “handle” for all social media If you have a page, keep it current Social Media is social, interact Don’t be afraid to try it… You can always shut your site down Lisa Woolery, MA, APR Communications Manager City of Tustin 12