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How Tourism is
Organized
 Organizations handling Tourism in the Philippines and
                      the World.



 School of Hospitality Management
Tourism Organizations
• Some organizations perform different
  tasks.
  – Catalysts
  – Planning
  – Development and
  – Promotion functions




     School of Hospitality Management
Tourism Organizations
Tourism organizations can be viewed in the
  following ways:
  – Geographically
  – Ownership
  – Function/ Activity
  – Industry
  – Motive
     School of Hospitality Management
School of Hospitality Management
International Organizations
United Nations World
 Tourism Organization
 (UNWTO)
  – Commonly called the World
    Tourism Organization.
  – Central office is in Madrid,
    Spain
  – A specialized agency of the
    United Nations
     School of Hospitality Management
United Nations World Tourism
Organization (UNWTO)
  – Widely recognized and the leading
    international organization in the field of travel
    and tourism.
  – Serves as a global forum for tourism policy
    measures and source of tourism know-how.
  – It has 145 member countries; 350 affiliate
    members.




     School of Hospitality Management
United Nations World Tourism
Organization (UNWTO)
• Basic goals of the organization include:
  – Work with governments to make tourism
    a strategic economic development and
    employment priority.
  – Move toward open and competitive
    markets.
  – Pursue sustainable development.
  – Eliminate barriers to growth in the
    industry.
     School of Hospitality Management
United Nations World Tourism
Organization (UNWTO)
• Its major activities include:
     • Transfer of tourism know how to developing
       countries.
     • Providing Tourism Statistics and Market
       Research
     • Human Resource Development
     • Encourage World travel through the
       standardization of travel documents.
     • Promotes sustainability
     • Creates special projects
      School of Hospitality Management
United Nations World Tourism
Organization (UNWTO)
• The silk road
  – Project undertaken by the WTO and UNESCO
  – Aims to revitalize through tourism ancient
    highways.
  – The road passes through Japan, Korea, China,
    Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan,
    Tajikistan, Turkmenistan, Iran, Azerbaijan,
    Turkey, Georgia Greece and Egypt.
  – Includes brochure and video, familiarization
    trips and special events.

     School of Hospitality Management
World Travel and Tourism Council (WTTC)
• Forum for global business
  leaders in travel and tourism.
• Composed of presidents,
  chairs and chief executive
  officers of 100 of the worlds
  foremost companies.
• Raising awareness of the
  economic and social
  contribution of travel and
  tourism.


      School of Hospitality Management
World Travel and Tourism Council (WTTC)

• Global Activities
  – Challenges and opportunities that affect all
    sectors of the global industry.
  – Provide an effective voice for the industry in
    its dialogue with governments around the
    world.




      School of Hospitality Management
World Travel and Tourism Council (WTTC)

• Regional Initiatives
  – Working with governments, local leaders and
    WTTC global members to identify and
    eliminate barriers to growth of tourism.
• Economic Research
  – The primary vehicle used to convey the
    message that tourism is the worlds largest
    industry.


      School of Hospitality Management
International Air Transport Association
(IATA)
• Central office is in Montreal
• The global organization for all
  international air carriers.
• Its mission is to represent and serve the
  world airline industry.




     School of Hospitality Management
International Air Transport Association
(IATA)
• Valuable source of information on the
  Airline industry.
• Responsible for the safe movement of
  persons and goods from any point on the
  world air network.
• Standardization of airline tickets, baggage
  checks and other documents.


     School of Hospitality Management
International Civil Aviation Organization
(ICAO)
• Organized by governments to
  promote civil aviation on a
  world wide scale.
• “Guiding Civil Aviation into
  the 21st century” was the
  original plan in 1944.
• Aims to promote the safe and
  orderly development of
  international civil aviation
  throughout the world.

      School of Hospitality Management
International Civil Aviation Organization
(ICAO)
• It sets standards and regulations necessary
  for aviation safety, security, efficiency and
  regularity, as well as for aviation
  environmental protection.




      School of Hospitality Management
Developmental Organizations
• These are large financial organizations
  who are willing to make developmental
  loans.
  • World Bank
  • United Nations Development Program
  • Asian Development Bank
  • FONATUR (Mexico)
  • EMBRATUR (Brazil)


      School of Hospitality Management
Organization for Economic Cooperation
and Development (OCED)
• Established under a convention signed in
  Paris on December 14, 1960.
• Established to achieve the highest
  sustainable economic growth and
  employment and a rising standard of living in
  member countries while maintaining financial
  stability.
• Contribute to sound economic expansion in
  member as well as non member countries.
      School of Hospitality Management
Organization for Economic Cooperation
and Development (OCED)
• Contribute to the expansion of world trade
  on a multilateral, non discriminatory basis
  in accordance with international
  obligations.
• This organization is a forum for monitoring
  policies and structural changes affecting
  the development of international tourism


     School of Hospitality Management
Regional International Organizations
• Pacific Asia Travel Association (PATA)
  – Represents countries in the Pacific and Asia
    that are united to achieve a common goal.-
    Excellence in travel and tourism growth.




     School of Hospitality Management
Pacific Asia Travel Association (PATA)
• Promotes tourism through programs of
  research, development, education and
  marketing.




     School of Hospitality Management
European Travel Commission (ETC)
• The strategic alliance
  that provides for the
  collaboration between
  the European national
  tourism organizations
• This is the National
  Tourism Office of
  Europe

     School of Hospitality Management
European Travel Commission (ETC)
• Attraction of millions of potential and
  existing overseas customers from the
  major overseas markets.




     School of Hospitality Management
Department of Tourism
• Created in 1956 when the
  board of
  Travel and Tourist industry
  was created by law.
• The primary agency
  responsible for encouraging,
  promoting and developing
  tourism as a major socio-
  economic activity to generate
  foreign currency and
  employment.

     School of Hospitality Management
Department of Tourism
• This agency is headed by a
  secretary with a cabinet rank.
• Its original functions include:
   – Effective removal of
     unnecessary barriers to travel
   – Integrating and simplifying
     travel regulations and
     enforcement
   – Review all tourism projects
     which could include loans from
     the government.


       School of Hospitality Management
Department of Tourism
• This agency is headed by a secretary with
  a cabinet rank.
• Its original functions include:
  – Effective removal of unnecessary barriers to
    travel
  – Integrating and simplifying travel regulations
    and enforcement
  – Review all tourism projects which could
    include loans from the government.
  – Formulating suitable standards to ensure that
    the highest are met.




      School of Hospitality Management
Philippine Convention and Visitors
Corporation
• The Marketing arm of the
  Department of Tourism.
• This is the agency responsible
  for international tourism
  marketing.
• Participates in trade missions
  and travel trade expositions.
• Produces sales collateral and
  trade advertising.

      School of Hospitality Management
Philippine Convention and Visitors
Corporation
• Responsible for major international
  promotional campaigns:
  - Islands Philippines
  - Jeepney Island Adventure
  - Musical Islands Philippines




     School of Hospitality Management
Tourism Infrastructure and Enterprise
Zone Authority
• Formerly called the
  Philippine Tourism Authority.
• Mandated to designate,
  regulate and supervise the
  TEZ’s
• Develop, manage and
  supervise tourism
  infrastructure projects in the
  country.
      School of Hospitality Management
Tourism Infrastructure and Enterprise
Zone Authority
• To provide technical and
  financial assistance to
  qualified tourism
  projects, investors and
  proponents (both
  government and private)
• To generate revenues to
  fund both national and
  corporate developmental
  needs and/or undertakings

     School of Hospitality Management

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TSM 101 how tourism is organized

  • 1. How Tourism is Organized Organizations handling Tourism in the Philippines and the World. School of Hospitality Management
  • 2. Tourism Organizations • Some organizations perform different tasks. – Catalysts – Planning – Development and – Promotion functions School of Hospitality Management
  • 3. Tourism Organizations Tourism organizations can be viewed in the following ways: – Geographically – Ownership – Function/ Activity – Industry – Motive School of Hospitality Management
  • 5. International Organizations United Nations World Tourism Organization (UNWTO) – Commonly called the World Tourism Organization. – Central office is in Madrid, Spain – A specialized agency of the United Nations School of Hospitality Management
  • 6. United Nations World Tourism Organization (UNWTO) – Widely recognized and the leading international organization in the field of travel and tourism. – Serves as a global forum for tourism policy measures and source of tourism know-how. – It has 145 member countries; 350 affiliate members. School of Hospitality Management
  • 7. United Nations World Tourism Organization (UNWTO) • Basic goals of the organization include: – Work with governments to make tourism a strategic economic development and employment priority. – Move toward open and competitive markets. – Pursue sustainable development. – Eliminate barriers to growth in the industry. School of Hospitality Management
  • 8. United Nations World Tourism Organization (UNWTO) • Its major activities include: • Transfer of tourism know how to developing countries. • Providing Tourism Statistics and Market Research • Human Resource Development • Encourage World travel through the standardization of travel documents. • Promotes sustainability • Creates special projects School of Hospitality Management
  • 9. United Nations World Tourism Organization (UNWTO) • The silk road – Project undertaken by the WTO and UNESCO – Aims to revitalize through tourism ancient highways. – The road passes through Japan, Korea, China, Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan, Tajikistan, Turkmenistan, Iran, Azerbaijan, Turkey, Georgia Greece and Egypt. – Includes brochure and video, familiarization trips and special events. School of Hospitality Management
  • 10. World Travel and Tourism Council (WTTC) • Forum for global business leaders in travel and tourism. • Composed of presidents, chairs and chief executive officers of 100 of the worlds foremost companies. • Raising awareness of the economic and social contribution of travel and tourism. School of Hospitality Management
  • 11. World Travel and Tourism Council (WTTC) • Global Activities – Challenges and opportunities that affect all sectors of the global industry. – Provide an effective voice for the industry in its dialogue with governments around the world. School of Hospitality Management
  • 12. World Travel and Tourism Council (WTTC) • Regional Initiatives – Working with governments, local leaders and WTTC global members to identify and eliminate barriers to growth of tourism. • Economic Research – The primary vehicle used to convey the message that tourism is the worlds largest industry. School of Hospitality Management
  • 13. International Air Transport Association (IATA) • Central office is in Montreal • The global organization for all international air carriers. • Its mission is to represent and serve the world airline industry. School of Hospitality Management
  • 14. International Air Transport Association (IATA) • Valuable source of information on the Airline industry. • Responsible for the safe movement of persons and goods from any point on the world air network. • Standardization of airline tickets, baggage checks and other documents. School of Hospitality Management
  • 15. International Civil Aviation Organization (ICAO) • Organized by governments to promote civil aviation on a world wide scale. • “Guiding Civil Aviation into the 21st century” was the original plan in 1944. • Aims to promote the safe and orderly development of international civil aviation throughout the world. School of Hospitality Management
  • 16. International Civil Aviation Organization (ICAO) • It sets standards and regulations necessary for aviation safety, security, efficiency and regularity, as well as for aviation environmental protection. School of Hospitality Management
  • 17. Developmental Organizations • These are large financial organizations who are willing to make developmental loans. • World Bank • United Nations Development Program • Asian Development Bank • FONATUR (Mexico) • EMBRATUR (Brazil) School of Hospitality Management
  • 18. Organization for Economic Cooperation and Development (OCED) • Established under a convention signed in Paris on December 14, 1960. • Established to achieve the highest sustainable economic growth and employment and a rising standard of living in member countries while maintaining financial stability. • Contribute to sound economic expansion in member as well as non member countries. School of Hospitality Management
  • 19. Organization for Economic Cooperation and Development (OCED) • Contribute to the expansion of world trade on a multilateral, non discriminatory basis in accordance with international obligations. • This organization is a forum for monitoring policies and structural changes affecting the development of international tourism School of Hospitality Management
  • 20. Regional International Organizations • Pacific Asia Travel Association (PATA) – Represents countries in the Pacific and Asia that are united to achieve a common goal.- Excellence in travel and tourism growth. School of Hospitality Management
  • 21. Pacific Asia Travel Association (PATA) • Promotes tourism through programs of research, development, education and marketing. School of Hospitality Management
  • 22. European Travel Commission (ETC) • The strategic alliance that provides for the collaboration between the European national tourism organizations • This is the National Tourism Office of Europe School of Hospitality Management
  • 23. European Travel Commission (ETC) • Attraction of millions of potential and existing overseas customers from the major overseas markets. School of Hospitality Management
  • 24. Department of Tourism • Created in 1956 when the board of Travel and Tourist industry was created by law. • The primary agency responsible for encouraging, promoting and developing tourism as a major socio- economic activity to generate foreign currency and employment. School of Hospitality Management
  • 25. Department of Tourism • This agency is headed by a secretary with a cabinet rank. • Its original functions include: – Effective removal of unnecessary barriers to travel – Integrating and simplifying travel regulations and enforcement – Review all tourism projects which could include loans from the government. School of Hospitality Management
  • 26. Department of Tourism • This agency is headed by a secretary with a cabinet rank. • Its original functions include: – Effective removal of unnecessary barriers to travel – Integrating and simplifying travel regulations and enforcement – Review all tourism projects which could include loans from the government. – Formulating suitable standards to ensure that the highest are met. School of Hospitality Management
  • 27. Philippine Convention and Visitors Corporation • The Marketing arm of the Department of Tourism. • This is the agency responsible for international tourism marketing. • Participates in trade missions and travel trade expositions. • Produces sales collateral and trade advertising. School of Hospitality Management
  • 28. Philippine Convention and Visitors Corporation • Responsible for major international promotional campaigns: - Islands Philippines - Jeepney Island Adventure - Musical Islands Philippines School of Hospitality Management
  • 29. Tourism Infrastructure and Enterprise Zone Authority • Formerly called the Philippine Tourism Authority. • Mandated to designate, regulate and supervise the TEZ’s • Develop, manage and supervise tourism infrastructure projects in the country. School of Hospitality Management
  • 30. Tourism Infrastructure and Enterprise Zone Authority • To provide technical and financial assistance to qualified tourism projects, investors and proponents (both government and private) • To generate revenues to fund both national and corporate developmental needs and/or undertakings School of Hospitality Management

Notas do Editor

  1. Participates as a full member in the UN cheif executive board for coodrination. They are given their own budgets, governing boards, staff and publishing operations