2. “A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
3. “A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.”
- Kim Goodwin, Cooper
4. Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.
5. Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application or service.