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Middle Tennessee State University
Middle Tennessee State University

presented by Todd O'Neill @ WordCamp Nashville 2013

Design
1 de 26
What is Content Strategy? presented @ WordCamp Nashville 2013
...and why should I care?
A Cautionary Tale
“...build a home, but never let it be finished, for then you will live.” wikipedia.org William Wirt Winchester (to his wife during a séance)
wikimapia
160 47 2 2 40 17
blog-richard.com
Sound Familiar? starrydynamo.u
That’s Why You Should Care.
Content Strategy Defined “Content strategy plans for the creation, publication, and governance of useful, usable content.” Kristina Halvorson, “Content Strategy for the Web.”
New Build or Rebuild?
The Starting Point Audience Purpose Goals
What Do You Have? Content Structure
What Do They Want? What’s useful What’s necessary
Content on the Cheap
Big Structure
Little Structure
What Do You Need? Keep the good stuff Ditch the old and tired
Discovery siteorbiter.c
Inventory
One More Thing
Manage It Hootsuite
Cheap, Good, Fast
fin Questions? todd.oneill@mtsu.edu

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