Presentation about alternate reality games given at Viget Labshare.

1. 10 / 1 / 2008
strange
messages
S.F.

2. Slight Nudges Now Offered.
Solely for the Discerning Dilettante.
Be Aware – it could be in the wrong direction.
: :: : :: : :: : :: : :: : :: : :: : :: :
Is the Jejune Institute
still spreading false nonchalance?
Or have they mended their ways?
We need you to find out.
: :: : :: : :: : :: : :: : :: : :: : :: :
/ // / // Next steps // / // / /
: :: : :: : :: : :: : :: : :: : :: : :: :
dial: 415.325.4014
: :: : :: : :: : :: : :: : :: : :: : :: :
visit:
The Jejune Institute
580 California Street, Suite 1607
San Francisco, CA.
Tuesday through Saturday
Noon to 5:30pm

3. Slight Nudges Now Offered.
Solely for the Discerning Dilettante.
Be Aware – it could be in the wrong direction.
: :: : :: : :: : :: : :: : :: : :: : :: :
Is the Jejune Institute
still spreading false nonchalance?
Or have they mended their ways?
We need you to find out.
: :: : :: : :: : :: : :: : :: : :: : :: :
/ // / // Next steps // / // / /
: :: : :: : :: : :: : :: : :: : :: : :: :
dial: 415.325.4014
: :: : :: : :: : :: : :: : :: : :: : :: :
visit:
The Jejune Institute
580 California Street, Suite 1607
San Francisco, CA.
Tuesday through Saturday
Noon to 5:30pm

11. WTFFLF?

12. THE JEJUNE INSTITUTE

13. ALTERNATE
REALITY
GAMES

14. ?

15. - Storyline
an interactive narrative - Affective
- Fictional
that uses the real world,
multiple media, and
traditional gaming
methods as the platform
and which may be
affected by multiple
participants' actions.

16. an interactive narrative
that uses the real world, - Blurry boundaries
- Familiar tools
multiple media, and - “This is not a game”
traditional gaming
methods as the platform
and which may be
affected by multiple
participants' actions.

17. an interactive narrative
that uses the real world,
multiple media, and - Beginning / End
- Challenges
traditional gaming - Rewards
methods as the platform - Winners
and which may be
affected by multiple
participants' actions.

18. an interactive narrative
that uses the real world,
multiple media, and
traditional gaming
methods as the platform
and which may be - Collaborative
affected by multiple - “Puppeteered”
- Organic
participants' actions.

19. an interactive narrative
that uses the real world,
multiple media, and
traditional gaming
ARG
methods as the platform
and which may be
affected by multiple
participants' actions.

20. EXAMPLES

21. Experience the
storyline
of a newly
YEAR 0 released album

22. Speculate about life & events after a global oil crisis

23. DARPA
NETWORK
CHALLENGE
Research the
efficacy of using
social networks for
mass-mobilization

24. How hard is it
to vanish in the
digital age?

25. OTHER EXAMPLES

26. Conspiracy for Good Nokia Participative storytelling
about environmental
concerns
The Mystery Guest Carroll County, MD Augment a youth summer
Libraries reading program
Smokescreen Channel 4 / UK Educate youth about
online privacy
Our Water Planet Aguatero Industries Educate people about
scarcity of clean water

27. CAN WE
ADOPT
THESE
CONCEPTS?

28. Learning
through
soap operas,
whodunnits
and other
storytelling
genres

29. CORNER THE PUMA
(a 5k chase)
Run logs Tweets Checkins Geocaches

30. Weave a story arc into the readers’ comments

31. QUESTIONS
or
THOUGHTS?

32. THANKS

33. SEE
argn.com
unfiction.com
despoiler.org
wiki: alternate reality game