SlideShare uma empresa Scribd logo
1 de 11
Baixar para ler offline
Solving the Price Wars
Problem


     consumer loyalty has gone to
   “The Deal” not “The Brand”
Cause

    Brand promotions are less compelling
       than innovative 3rd party models


       Brand
          or           CHOICE
  Specialty Retailer
Solution
A Pricing engine that creates compelling offers
while protecting the bottom line.
-    Engaging & dynamic promotions
-    Leverage SM networks of existing traffic & buyers
-    Protects margin
-    Predictive analysis
-    Flexible & customizable
-    Analytics & targeting
eCommerce integration
Tight Integration into ecommerce system and product catalog to
schedule promotions
Publishes to product detail page
Check out experience is the exact same
Ability to Customize promotion message to customers
Social Media engagement
   Publishes “sponsored” stories on Facebook
   of all buyers, extending brand reach
facebook application to invite fans

publishes to a Facebook app to invite fans to
participate in promotion
financial Model

    Pay for performance
    5% commission on net sales
    Free upgrades on future releases




     Its your brand, your promotion, your
                   customer
product roadmap

                                            Now   	
  	
     Future	
  
   -    Magento integration
   -    Paypal & Facebook integration
   -    Add more Social Media platforms
   -    Agnostic or Demandware platform
   -    Predictive analysis
   -    Flexible & customizable
   -    Open Graph, analytics & targeting
   -    Offline / Online integration

Mais conteúdo relacionado

Mais procurados

Marketo Marketing Engagement Platform
Marketo Marketing Engagement Platform  Marketo Marketing Engagement Platform
Marketo Marketing Engagement Platform Marketo
 
jeremy haft, viant
jeremy haft, viantjeremy haft, viant
jeremy haft, viantDigiday
 
Organizing for Programmatic Success
Organizing for Programmatic SuccessOrganizing for Programmatic Success
Organizing for Programmatic SuccessMediaMath
 
Cloud presentation 5 25-2011
Cloud presentation 5 25-2011Cloud presentation 5 25-2011
Cloud presentation 5 25-2011webinaria
 
Virtual User Conferences- Are they right for your organization?
Virtual User Conferences- Are they right for your organization?Virtual User Conferences- Are they right for your organization?
Virtual User Conferences- Are they right for your organization?janetthompson
 
The Industrial Marketer’s Measurement Checklist
The Industrial Marketer’s Measurement ChecklistThe Industrial Marketer’s Measurement Checklist
The Industrial Marketer’s Measurement ChecklistChristianJHaight
 
Drive Business Results with MediaMath Retail
Drive Business Results with MediaMath RetailDrive Business Results with MediaMath Retail
Drive Business Results with MediaMath RetailMediaMath
 
Jason Fischer, Conversant
Jason Fischer, ConversantJason Fischer, Conversant
Jason Fischer, ConversantDigiday
 
The communications rainbow
The communications rainbowThe communications rainbow
The communications rainbowSystem Two ltd
 
The First-Party Data Revolution
The First-Party Data RevolutionThe First-Party Data Revolution
The First-Party Data RevolutionMediaPost
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity ModelDemand Metric
 
The Power of Segmentation in Marketing
The Power of Segmentation in Marketing The Power of Segmentation in Marketing
The Power of Segmentation in Marketing Vbout.com
 
Multichannel marketing
Multichannel marketingMultichannel marketing
Multichannel marketingNick Martin
 
ETARGET RTB Banner Advertising
ETARGET RTB Banner AdvertisingETARGET RTB Banner Advertising
ETARGET RTB Banner AdvertisingEtarget
 
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Digiday
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation   robert glasgow(2)A4uexpo presentation   robert glasgow(2)
A4uexpo presentation robert glasgow(2)auexpo Conference
 

Mais procurados (20)

How to combine Offline and Online Marketing
How to combine Offline and Online MarketingHow to combine Offline and Online Marketing
How to combine Offline and Online Marketing
 
Marketo Marketing Engagement Platform
Marketo Marketing Engagement Platform  Marketo Marketing Engagement Platform
Marketo Marketing Engagement Platform
 
jeremy haft, viant
jeremy haft, viantjeremy haft, viant
jeremy haft, viant
 
Lewis DVorkin: Forbes Media presenation at LMA 2014
Lewis DVorkin: Forbes Media presenation at LMA 2014Lewis DVorkin: Forbes Media presenation at LMA 2014
Lewis DVorkin: Forbes Media presenation at LMA 2014
 
Organizing for Programmatic Success
Organizing for Programmatic SuccessOrganizing for Programmatic Success
Organizing for Programmatic Success
 
Cloud presentation 5 25-2011
Cloud presentation 5 25-2011Cloud presentation 5 25-2011
Cloud presentation 5 25-2011
 
Virtual User Conferences- Are they right for your organization?
Virtual User Conferences- Are they right for your organization?Virtual User Conferences- Are they right for your organization?
Virtual User Conferences- Are they right for your organization?
 
The Industrial Marketer’s Measurement Checklist
The Industrial Marketer’s Measurement ChecklistThe Industrial Marketer’s Measurement Checklist
The Industrial Marketer’s Measurement Checklist
 
CRM Framework
CRM FrameworkCRM Framework
CRM Framework
 
Drive Business Results with MediaMath Retail
Drive Business Results with MediaMath RetailDrive Business Results with MediaMath Retail
Drive Business Results with MediaMath Retail
 
Socialcom 1Pager
Socialcom 1PagerSocialcom 1Pager
Socialcom 1Pager
 
Jason Fischer, Conversant
Jason Fischer, ConversantJason Fischer, Conversant
Jason Fischer, Conversant
 
The communications rainbow
The communications rainbowThe communications rainbow
The communications rainbow
 
The First-Party Data Revolution
The First-Party Data RevolutionThe First-Party Data Revolution
The First-Party Data Revolution
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity Model
 
The Power of Segmentation in Marketing
The Power of Segmentation in Marketing The Power of Segmentation in Marketing
The Power of Segmentation in Marketing
 
Multichannel marketing
Multichannel marketingMultichannel marketing
Multichannel marketing
 
ETARGET RTB Banner Advertising
ETARGET RTB Banner AdvertisingETARGET RTB Banner Advertising
ETARGET RTB Banner Advertising
 
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15
 
A4uexpo presentation robert glasgow(2)
A4uexpo presentation   robert glasgow(2)A4uexpo presentation   robert glasgow(2)
A4uexpo presentation robert glasgow(2)
 

Destaque

Destaque (6)

Chemistry
ChemistryChemistry
Chemistry
 
Select starch
Select starchSelect starch
Select starch
 
Roller Coasters
Roller CoastersRoller Coasters
Roller Coasters
 
Ascensus Credit Union Education Catalog 2012
Ascensus Credit Union Education Catalog 2012Ascensus Credit Union Education Catalog 2012
Ascensus Credit Union Education Catalog 2012
 
How to use Facebook, LinkedIn & Twitter to promote a new business
How to use Facebook, LinkedIn & Twitter to promote a new businessHow to use Facebook, LinkedIn & Twitter to promote a new business
How to use Facebook, LinkedIn & Twitter to promote a new business
 
Introduction To Business / Franchise Ownership
Introduction To Business / Franchise OwnershipIntroduction To Business / Franchise Ownership
Introduction To Business / Franchise Ownership
 

Semelhante a Solving the Price Wars Problem with a Pricing Engine

Smart sharing - File Concept
Smart sharing  - File ConceptSmart sharing  - File Concept
Smart sharing - File ConceptRicardo Teixeira
 
Tagga holiday marketing with social & mobile
Tagga holiday marketing with social & mobileTagga holiday marketing with social & mobile
Tagga holiday marketing with social & mobiletagga
 
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docx
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docxPROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docx
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docxwoodruffeloisa
 
Growth Strategy for Product Management.
Growth Strategy for Product Management.Growth Strategy for Product Management.
Growth Strategy for Product Management.abhiyantesh verma
 
IBM Business Analytics Marketing Overview
IBM Business Analytics Marketing OverviewIBM Business Analytics Marketing Overview
IBM Business Analytics Marketing OverviewArrow ECS UK
 
Build Customer Loyalty | Pobuca Loyalty
Build Customer Loyalty | Pobuca LoyaltyBuild Customer Loyalty | Pobuca Loyalty
Build Customer Loyalty | Pobuca LoyaltyPobuca
 
The Naked Truth of Social Media ROI
The Naked Truth of Social Media ROIThe Naked Truth of Social Media ROI
The Naked Truth of Social Media ROIMalcolm Faulds
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now? Michael Zarcone
 
PMAX CREDENTIAL 2021 - GENERAL.pdf
PMAX CREDENTIAL 2021 - GENERAL.pdfPMAX CREDENTIAL 2021 - GENERAL.pdf
PMAX CREDENTIAL 2021 - GENERAL.pdfMaiHoiTin
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilLima Consulting Group
 
Roland Fiege - 5 steps to success
Roland Fiege - 5 steps to successRoland Fiege - 5 steps to success
Roland Fiege - 5 steps to successSMICS
 
Selling to the Crowd 2009
Selling to the Crowd 2009Selling to the Crowd 2009
Selling to the Crowd 2009Paul Greenberg
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021JariHeinonen6
 
Growth Hacking strategy and framework
Growth Hacking strategy and frameworkGrowth Hacking strategy and framework
Growth Hacking strategy and frameworkZohe Mustafa
 
How to Get Started with the Google Marketing Platform & All New Acquia Lift
How to Get Started with the Google Marketing Platform & All New Acquia LiftHow to Get Started with the Google Marketing Platform & All New Acquia Lift
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
 
Crafting a deplayment strategy
Crafting a deplayment strategyCrafting a deplayment strategy
Crafting a deplayment strategyFajriAnsyahPutra2
 

Semelhante a Solving the Price Wars Problem with a Pricing Engine (20)

Smart sharing - File Concept
Smart sharing  - File ConceptSmart sharing  - File Concept
Smart sharing - File Concept
 
Tagga holiday marketing with social & mobile
Tagga holiday marketing with social & mobileTagga holiday marketing with social & mobile
Tagga holiday marketing with social & mobile
 
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docx
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docxPROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docx
PROJECT MANAGEMENTFREE OFFER MOBILE APPTOPICS PR.docx
 
Growth Strategy for Product Management.
Growth Strategy for Product Management.Growth Strategy for Product Management.
Growth Strategy for Product Management.
 
IBM Business Analytics Marketing Overview
IBM Business Analytics Marketing OverviewIBM Business Analytics Marketing Overview
IBM Business Analytics Marketing Overview
 
Shoutlet and IBM: Digital Analytics Integration
Shoutlet and IBM: Digital Analytics IntegrationShoutlet and IBM: Digital Analytics Integration
Shoutlet and IBM: Digital Analytics Integration
 
Build Customer Loyalty | Pobuca Loyalty
Build Customer Loyalty | Pobuca LoyaltyBuild Customer Loyalty | Pobuca Loyalty
Build Customer Loyalty | Pobuca Loyalty
 
Leveraging Big Data
Leveraging Big DataLeveraging Big Data
Leveraging Big Data
 
The Naked Truth of Social Media ROI
The Naked Truth of Social Media ROIThe Naked Truth of Social Media ROI
The Naked Truth of Social Media ROI
 
Social Commerce: What Now?
Social Commerce: What Now? Social Commerce: What Now?
Social Commerce: What Now?
 
PMAX CREDENTIAL 2021 - GENERAL.pdf
PMAX CREDENTIAL 2021 - GENERAL.pdfPMAX CREDENTIAL 2021 - GENERAL.pdf
PMAX CREDENTIAL 2021 - GENERAL.pdf
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
 
Roland Fiege - 5 steps to success
Roland Fiege - 5 steps to successRoland Fiege - 5 steps to success
Roland Fiege - 5 steps to success
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Selling to the Crowd 2009
Selling to the Crowd 2009Selling to the Crowd 2009
Selling to the Crowd 2009
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Fastforward.ai intro dec2021
Fastforward.ai intro dec2021Fastforward.ai intro dec2021
Fastforward.ai intro dec2021
 
Growth Hacking strategy and framework
Growth Hacking strategy and frameworkGrowth Hacking strategy and framework
Growth Hacking strategy and framework
 
How to Get Started with the Google Marketing Platform & All New Acquia Lift
How to Get Started with the Google Marketing Platform & All New Acquia LiftHow to Get Started with the Google Marketing Platform & All New Acquia Lift
How to Get Started with the Google Marketing Platform & All New Acquia Lift
 
Crafting a deplayment strategy
Crafting a deplayment strategyCrafting a deplayment strategy
Crafting a deplayment strategy
 

Último

DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 

Último (20)

DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 

Solving the Price Wars Problem with a Pricing Engine

  • 2. Problem consumer loyalty has gone to “The Deal” not “The Brand”
  • 3. Cause Brand promotions are less compelling than innovative 3rd party models Brand or CHOICE Specialty Retailer
  • 4. Solution A Pricing engine that creates compelling offers while protecting the bottom line. -  Engaging & dynamic promotions -  Leverage SM networks of existing traffic & buyers -  Protects margin -  Predictive analysis -  Flexible & customizable -  Analytics & targeting
  • 5. eCommerce integration Tight Integration into ecommerce system and product catalog to schedule promotions
  • 6. Publishes to product detail page
  • 7. Check out experience is the exact same Ability to Customize promotion message to customers
  • 8. Social Media engagement Publishes “sponsored” stories on Facebook of all buyers, extending brand reach
  • 9. facebook application to invite fans publishes to a Facebook app to invite fans to participate in promotion
  • 10. financial Model Pay for performance 5% commission on net sales Free upgrades on future releases Its your brand, your promotion, your customer
  • 11. product roadmap Now     Future   -  Magento integration -  Paypal & Facebook integration -  Add more Social Media platforms -  Agnostic or Demandware platform -  Predictive analysis -  Flexible & customizable -  Open Graph, analytics & targeting -  Offline / Online integration