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Solving the Price Wars Problem with a Pricing Engine
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Solving the Price Wars Problem with a Pricing Engine
1.
Solving the Price
Wars
2.
Problem
consumer loyalty has gone to “The Deal” not “The Brand”
3.
Cause
Brand promotions are less compelling than innovative 3rd party models Brand or CHOICE Specialty Retailer
4.
Solution A Pricing engine
that creates compelling offers while protecting the bottom line. - Engaging & dynamic promotions - Leverage SM networks of existing traffic & buyers - Protects margin - Predictive analysis - Flexible & customizable - Analytics & targeting
5.
eCommerce integration Tight Integration
into ecommerce system and product catalog to schedule promotions
6.
Publishes to product
detail page
7.
Check out experience
is the exact same Ability to Customize promotion message to customers
8.
Social Media engagement
Publishes “sponsored” stories on Facebook of all buyers, extending brand reach
9.
facebook application to
invite fans publishes to a Facebook app to invite fans to participate in promotion
10.
financial Model
Pay for performance 5% commission on net sales Free upgrades on future releases Its your brand, your promotion, your customer
11.
product roadmap
Now Future - Magento integration - Paypal & Facebook integration - Add more Social Media platforms - Agnostic or Demandware platform - Predictive analysis - Flexible & customizable - Open Graph, analytics & targeting - Offline / Online integration
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