Leading publishing technology solutions providers discuss the role of metadata management, digital asset management, and the wide range of XML production tools available to publishers. (Doug Lessing, Firebrand Technologies)

1. XML Workflow Foundations:
Efficient Title Management Practices
Doug Lessing
Chief Uniter
January 15, 2009

2. Why Should I
Care?

3. Answer

4. The War Room!

6. Link to Hardcover

7. Link to Complete Kindle

8. Link To Chapter 2

9. Insights on Best Practices
Title Management Workflow

10. 1st Principle – Eliminate Redundancy
What’s Your Number? 10, 20, 50, More?

11. How about…
1
70, 71, 72, 73, 74, 75…..5, 4,3, 2,
Strive for One Version Of The Truth!

12. Incorporate your Production Scheduling with your
XML Workflow

13. 2nd Principle – Keep it Creative
Spreadsheet

14. 3rd Principle - Start at the beginning
A lot of information is known at Acquisition

15. 4th Principle - Verify
Check Quantity and Quality at Key Checkpoints

16. 5th Principle - Visibility
The higher the visibility of your title database, the
higher the quality of title information

17. 6th Principle –
Everyone Supports Marketing and Sales

20. Thank You!
Workflow Foundations:
Efficient Title Management Practices
Doug Lessing
Chief Uniter
Doug@FirebrandTech.com
516-356-6633