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DAM for Production vs DAM for Distribution
- 1. StartwithXML(why&how) DAM for Production vs DAM for Distribution Presented By: Scott Cook Director of Technology for codeMantra CONFIDENTIAL StartwithXML(why&how)
- 2. About codeMantra codeMantra brings a managed approach to digital publishing with, people, processes and technology. Our reputation is built on quality conversion services, which are complemented with collectionPoint ™, our hosted DAM and enterprise file server. We have developed conversion tools, processes, and even formats to enhance digital publishing workflows and generate distribution efficiencies. Around the world, more than 100 trade, academic, STM and education publishers are customers of codeMantra. CONFIDENTIAL StartwithXML(why&how)
- 3. What is Digital Asset Management (DAM)? Digital Asset Management consists of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as PDF files, applications files, images, and fonts. Essentially anything that might pertain to your individual ISBN’s that are in an electronic form. The term quot;Digital Asset Managementquot; (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files. CONFIDENTIAL StartwithXML(why&how)
- 4. DAM for Production CONFIDENTIAL StartwithXML(why&how)
- 5. DAM for Distribution CONFIDENTIAL StartwithXML(why&how)
- 6. Case Study Continuum International Publishing Group The Continuum portfolio includes best-selling brands in the academic, religious and trade sectors. They produce over 500 books a year and have an active backlist of of over 6,000 titles. CONFIDENTIAL StartwithXML(why&how)
- 7. What do DAM’s have to do with content agility? What is Agility? agile adjective1 able to move quickly and easily. • They can process and transform content • Leverage the structure or lack of structure in content • Query and analyze content • Transform content into multiple formats • Rapidly promote new products • Enable Dynamic Publishing • Generate promotional material CONFIDENTIAL StartwithXML(why&how)
- 8. Best Practices Things to consider when assessing your needs • Getting Stakeholder Support • Use Case Testing • Making the Business Case • Training the Contributors • Assembling the Project Team • Change Management • Auditing the Content • Content Conversion • Aligning Content Strategy to Business • Content Migration Strategy • Metadata Tagging • Building Categories • Roles-based Workflow • Controlling Vocabularies • Proof Of Concept • Information Structure • Scalability • Design for Reuse • Full Deployment • Search • Content Lifecycle • Navigation • Multichannel Publishing • Visual Design • Performance Metrics CONFIDENTIAL StartwithXML(why&how)