2. Insta-exchange: An Instagram marketplace.
• Anyone with an Instagram account can buy and sell Instagram photos online
• Users create their own gallery and share their photos to anyone, anywhere in
the world
• Users can directly print from APP
With the rise in popularity of…
• smartphone photography
• accessible editing software
• easy-to-use filters
everyone can create extraordinary photos.
3. Insta-exchange provides a platform to monetize
users’ photo sharing.
The market opportunity for Insta-exchange is huge as it stems off of the success
of the multi-million-user Instagram app.
The competitive advantage?
- Disintermediation
- On-demand
- Convenience
A simple easy way for users to enjoy, share and
earn from the photos they take everyday.
4. The Opportunity
-
61% of the UK have Smartphone's 53% of the US have
Smartphone's
-
Instagram ranked #7 for most popular downloads from the
apple store in 2013*
-
Room for a good app that allows users to take and then sell
photos no matter the level of photo expertise.
Why Us and not them?
-
We aim to allow budding photographers to buy & sell each
others photos in a socially engaging manner globally
-
Other similar photo based apps only really gear their app at
professionals. Room for an app for amateurs!
Market Opportunity & Value Proposition:
*Source: USA Today 2013
5.
6. Key Activities
Key Resources
Key Partners
Software Development
○
App development
○
Web development
●
Software Developers
●
Print Merchant/Distributor
●
Software
●
Instagram
●
Customer Services
●
Instagram’s API & Data
●
Instagram Users
●
Marketing
●
Customer support / tech
support
●
Distribution
●
Integrated online payments
●
Printing & distribution
network
●
8. Customer Relationships
Our customers use...
What relationships do our customers need?
·
·
Information - New products, what can I buy and
how much will it cost/ How can I start selling.
Through social media, email updates.
·
Connectivity – Are my friends using the app? Likeminded Instagram users? Essential to find the
pictures you want to buy. Through social
media/social element of the service.
As Instagram users, our users are best reached via social media.
Buyer/seller relationship - Through automated
sales system + automated emails.
·
Support – Help with using the app, problem
solving, reassurance through the sales process,
updates on the status of the purchase/sale.
Through communities, social media, automated
emails.
Costs?
·
·
·
Social is a cheap way to build relationships, provide support and
respond to feedback.
Twitter provides fast problem solving at a low cost, communities
provide a forum for more in depth discussion and problem solving with
minimal costs to develop and run.
Automated emails are a little more costly, but essential for
confirmation of an automated sales process.
9. Channels & Phases
Awareness
Build through strong social media presence. Twitter, Facebook, Google+.
Boost search ranking through focus on SEO and invest in PPC ads.
Evaluation
Promote discussion on forums and communities.
Engage directly with potential customers on social media.
Purchase
Simple online payment system. Money received by card payment online,
and paid directly into seller’s bank account (minus our commission).
Delivery
Product delivered by direct mail, e.g. via Royal Mail.
After-sale care
Automated emails keep customers posted on the progress of the transaction,
invite feedback in email through survey, via social media, in communities etc.
12. Recap:
●
●
●
●
Marketplace for buying and selling smartphone
photography
Existing and active market with huge opportunity
Uniques business model
Low cost base = Highly scalable
Thank You
