The IBM Intranet: Iterate + Innovate case study presenation by Reena Jana, IBM, at the Intranet Global Forum, October 22, 2015.

1. Iterate + innovate:
Create
an
engaging
intranet
experience
with
a
clear
value
proposi4on
Reena Jana
Content Strategy Leader
Copyright 2015 IBM

3. 1.) Your intranet is a place
2.) That place is full of “rooms” or other places
within it
Make each a home for a specific action.
3.) Make them inviting
4.) Make them comfortable
5.) Use these places and your colleagues will,
too.

5. 139:
An intranet storytelling platform for
all 400,000+ IBMers

11. THINKManagement:
A secure place where 45,000 IBM managers
and leaders can get advice.

16. THINKAcademy:
A place where IBMers learn, share, evolve,
expand their minds and expertise.

24. Proof that this works?
Just look at THINK Academy.
2.81 million total visits since its launch in 2013
5.64 million video views
Average time spent on THINK Academy: 45 minutes
337,000+ IBMers participated in 2014

25. THINKLeaders:
A resource for current and aspiring C-suite
executives get advice and insights on data-
driven leadership.

27. We’re building an influential external network and a body of
content on leadership best practices.

28. Exercises

29. Let’s think of creating a new intranet experience
for your company:
What is your “tagline”? Here are some of ours.
1-3-9: Happening Now
THINK Management: Give advice, get advice.
THINK Academy: Learn what’s essential to you,
the way you learn best.
THINK Leaders: Insights and advice on data-
driven leadership.

30. “Listen to free music
you’ll love”
“…a place to read, write,
and interact with the
stories that matter most
to you.”
“World’s largest
professional
network”
“Discover and save
creative ideas”
“Watch TV
shows online,
watch movies
online”
Think of the experiences you’re drawn to every day,
which you use often.

36. Your brief:
Come up with a concept for an
employee storytelling platform
that lives on your intranet.

37. Value proposition for
employees:
This intranet storytelling platform will coach you to be a better
communicator to help you find the internal expertise you need to
solve an immediate professional challenge in a way that is self-
serve, fast and efficient.

38. Value proposition for company:
This intranet storytelling platform will help
• coach your workforce at scale how to improve their writing skills
• HR identify employee trends as well as individual employees
who may need HR coaching
• marketing and sales find good client case studies for executive
speeches or for presentations
• innovation teams with product development.

39. Individual exercise: ½ hour
On a post-it notes, write:
1.) 3 potential names that refer to your brand
2.) 3 potential tag lines that use verbs
3. ) 3 design elements that tie to your culture
(logo, mascot, letters/abbreviation)

40. Group exercise: ½ hour
Divide into groups of three and help each
other determine the name and tagline of
your intranet storytelling platform.
You can also add a sketch of your
iconography if you would like to.

41. 15 minutes: present.

42. Next steps: questions to ask
*and what we did at IBM
• Who is your highest-ranking champion in the C-suite?
• Is there a deadline or event that your idea aligns with in 2016?
• What can your intranet accommodate, technology wise?
• Can you assemble a dedicated team, including front and back-end
developers, designers, UX experts, content strategists and a clear
product owner/project manager?
• Can you work in “iterations,” user-test and gather data, versus
“waterfall”?
• Can you keep improving the experience over time?

43. Thank you.