1. Market Evolution
Overview
September 2007

2. About Us
Market information and advisory
company
Blend of senior marketing and research
experience
Focused on the intersection of personal
technology and business
Multi-country studies, quantitatively
and qualitatively by internet, telephone,
and face-to-face.
Please see www.marketevolution.co.uk
for biogs.
Market Evolution

3. Brands we work with
International blue chip media brands
Brands right on ‘edge’ of convergence
Market Evolution

4. Our approach
Brands need to place the consumer at the heart of
the business (before the competition do)
Specialist online (web & wap) research techniques
are our principle route to consumer insight
Connect consumers with brands
Consumer first (not brand) approach
Understand and monitor the realities of consumer
behaviour and attitudes
Special focus on intersection of the consumer,
personal technology and business
Clear and actionable findings
Demonstrative value across the business
Market Evolution

5. How we do what we do
Enable a conversation between customer and brands
• Regular
• Using digital channels (Online & WAP)
• Fast and flexible
• Without geographic boundaries
• No size limit
Conversation takes place online or over WAP and uses
our own technology – Veracity
We build a panel of consumers exclusively for our clients
Market Evolution

6. What is Online Panel Insight
A panel is a community of people assembled online for
research purposes.
Participants have agreed to take part in online dialogue
and are prepared to share their attitudes, opinions and
behaviour.
Through Veracity, our online survey and panel
management software, we enable a real conversation
between consumers and brands.
Market Evolution

7. Veracity - enabling consumer conversation
Brands listen
Consumers talk
to consumers
to each other
Brands talk
Consumers
to consumers
talk to brands
Dynamic Community of your Customers
Market Evolution

8. The Benefits of Online Panel Insight
Specialist coverage
Cost efficient
With the additional benefits of speed and flexibility, surveys can be designed, served, analysed
and insight actioned within days rather than weeks
High response rate
Demographically balanced and statistically representative of the general national population
High accuracy
No need to collect demographic information during the survey (the data has been collected
during the panel design process)
Supports regular consumer dialogue and consistent follow-up analysis of virtually the same
sample
Allows incorporation of multi media effects and objects (pictures, movies, etc.)
Data analyzed by industry experts and a senior cross sector board of advisors
Market Evolution

9. Market Evolution
Insight Services

10. Our Insight
We offer a range of insight from custom to syndicate to suit
client and budget needs:
Custom
Client
Research
Closed Insight Products
Syndicated Insight products
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11. Telegraph Media Group – a custom insight Client
Engaged community of 30,000 Daily
and Sunday Telegraph readers
10 surveys per month
Providing a range of valuable insight
- Ad sales, product satisfaction, brand
perception, NPD, marketing
effectiveness etc.
40-50% participant rates per survey
Market Evolution

12. Eyeball entertainment – a closed insight product
Consumer insight into the
entertainment industry
Impact of digital personal technology
on how consumers entertain themselves
Consequences for entertainment
business of growth of personal
technology
Mobile, music, film, video, tv etc
Community of 3,000 under 45 year old
consumers
Monthly in UK
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13. Periscope – a syndicated insight product
Consumer insight into
consumers’ digital lifestyles
Monitors the impact of
personal technology on
business
Community of 3,000
consumers
Multi-client syndicated report
Monthly
UK
Market Evolution

14. Examples of our recent insight
Mobile usage in UK

15. Mobile 2.0
Periscope
Survey Highlights
Periscope is a monthly online monitor of consumers digital
lifestyles.
3,000
Periscope insight community is made up of
consumers in the UK and is representative of UK population.
Market Evolution
26.07.07

16. Mobile 2.0
Periscope
Highlights
Survey
8% do their banking on their
spend per 5% will definitely consider buying an
Average mobile
mobile.
iPhone.
month is £20.05 Apple
24% would like to.
handset
Nokia is the most popular
manufacturer
45% are downloading fewer ringtones
than a year ago
30% have been shocked
usage
Capability versus actual
by the size of their
phone bill
P la y ga m e s
S e nd pic t ure m e s s a ge s ( M M S )
have internet
Just 2% of mobiles
Int e rne t bro ws ing
D o wnlo a d ga m e s
telephony, such as Skype
S e nd f ile s o r m e s s a ge s v ia B lue t o o t h
M us ic do wnlo a d
37% are
E m a il
D o wnlo a d f ile s o r m e s s a ge s v ia B lue t o o t h
texting more
Lis t e n t o m us ic
V ide o do wnlo a d
25% they are interested in being able
ever
Used by panelist
V ide o c a lling
than
Phone capable
Wa tc h T V
flying
to send texts while D o n' t k no w
0% 20% 40% 60% 80% 100%
11% are using their phones to browse
30% plan to buy a new
Social Networking sites. phone popular
O2 is the most
network
Another 18% want to. in the next 6 months