Notes from the Gamification Panel at Social Media Marketing 2

1. Gamify My Health – 11 Oct 2012
Leaderboarded at #SMM12
Notes from the Panel Session

2. Gamify My Health – 11 Oct 2012
What is gamification?
• Use of game mechanics and game thinking in non-games
• For more see: http://www.gamificationofwork.com

3. Gamify My Health – 11 Oct 2012
What is leaderboarded?
• An online tool to progress a
community via a clear
leaderboard
– The leaderboard is based
on points scoring specific to
that community‟s values
– E.g. the TechHub noise
meter helps startups in
Google Campus improve
their social media marketing
by benchmarking their
performance against their
peers (http://rded.co/noise)
#1 Twitter @mentions, #2 = Blog Posts, #3 = Blog
Comments, #4 = Klout score

4. Gamify My Health – 11 Oct 2012
Gamification in marketing campaigns
• Under the hood
– Silent „level ups‟ which offer more power to the user – eg. Quora,
Lithium
• Simple
– Discrete leaderboards – “How fast can you drink a pint of milk?”
and compare with country / friends
• Advanced
– Long term leaderboards for a community eg. Gamification gurus
(http://rded.co/gurus)

5. Gamify My Health – 11 Oct 2012
Key cake aways take aways
• If football is the game then the
gamification of football is the premier
league
• Gamification describes behaviours
and mechanics that are not new, but
grouping them altogether is
• Don‟t forget to include an element of
fun

6. Gamify My Health – 11 Oct 2012
Contact
• Free Gamification and Leaderboarded consultation / training
session for any SMM12 delegate
• Toby Beresford
– toby@leaderboarded.com
– @tobyberesford
• http://www.leaderboarded.com