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Gamify My Health – 12 Oct 2012




Gamify my
health
Toby Beresford
Gamify My Health – 12 Oct 2012




About me

• Founder - Leaderboarded.com
• Editor - GamificationOfWork.com
• Run
   –   Gamifiers meetup
   –   GsummitX meetup London
   –   Gamification Gurus leaderboard
   –   Social Data meetup
• Previous
   – Nudge social media
   – Healthcare tech s/w – telemedicine, disease mgmt
Gamify My Health – 12 Oct 2012




What is gamification?

• Application of game mechanics and game thinking in non-game
  contexts.

• Should be:
    – Fun
    – Feedback
    – Friendly


• Umbrella term for ‘stealing the good stuff from game designers’
Gamify My Health – 12 Oct 2012




Gamification
Good for                Bad for

• Training new habits   • Raising Awareness

• Engagement and        • Incentivising boring or
  retention               unrewarding tasks

• Having fun

• Performance
  management
Gamify My Health – 12 Oct 2012




Where to focus gamification in health?

• Patient behaviour in the home – save care costs

• Community ownership – empowered and fun

• Existing data – no-one likes data entry
Gamify My Health – 12 Oct 2012




Examples

• Cellnovo
• Run Zombies Run!
• Slim Kicker
Gamify My Health – 12 Oct 2012




Leaderboarded

• Engage your tribe

• Powered by any social and business data

• Social media friendly, personalised, white label leaderboards

• Manager led gamification platform
    – any manager / doctor / clinician can create and run their own
      leaderboard
Gamify My Health – 12 Oct 2012




Gamification Gurus
Gamify My Health – 12 Oct 2012




Fountain PCT Diabetics Leaderboard
• Data Sources
   –   Insulin pump use
   –   Zombie runs
   –   Slim Kicker health points
   –   Positive Tweets…



                     Insulin use
                     Zombie Runs
                     Positive Tweets
                     Slim Kick points
Gamify My Health – 12 Oct 2012




Example via a spreadsheet
Gamify My Health – 12 Oct 2012




Easy to do
Gamify My Health – 12 Oct 2012




Weighted variables
Gamify My Health – 12 Oct 2012




Leaderboarded
Gamify My Health – 12 Oct 2012




Thanks. Get leaderboarded!

• @tobyberesford

• http://www.gamificationofwork.com

• http://www.leaderboarded.com

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Gamify my health - getting leaderboarded

  • 1. Gamify My Health – 12 Oct 2012 Gamify my health Toby Beresford
  • 2. Gamify My Health – 12 Oct 2012 About me • Founder - Leaderboarded.com • Editor - GamificationOfWork.com • Run – Gamifiers meetup – GsummitX meetup London – Gamification Gurus leaderboard – Social Data meetup • Previous – Nudge social media – Healthcare tech s/w – telemedicine, disease mgmt
  • 3. Gamify My Health – 12 Oct 2012 What is gamification? • Application of game mechanics and game thinking in non-game contexts. • Should be: – Fun – Feedback – Friendly • Umbrella term for ‘stealing the good stuff from game designers’
  • 4. Gamify My Health – 12 Oct 2012 Gamification Good for Bad for • Training new habits • Raising Awareness • Engagement and • Incentivising boring or retention unrewarding tasks • Having fun • Performance management
  • 5. Gamify My Health – 12 Oct 2012 Where to focus gamification in health? • Patient behaviour in the home – save care costs • Community ownership – empowered and fun • Existing data – no-one likes data entry
  • 6. Gamify My Health – 12 Oct 2012 Examples • Cellnovo • Run Zombies Run! • Slim Kicker
  • 7. Gamify My Health – 12 Oct 2012 Leaderboarded • Engage your tribe • Powered by any social and business data • Social media friendly, personalised, white label leaderboards • Manager led gamification platform – any manager / doctor / clinician can create and run their own leaderboard
  • 8. Gamify My Health – 12 Oct 2012 Gamification Gurus
  • 9. Gamify My Health – 12 Oct 2012 Fountain PCT Diabetics Leaderboard • Data Sources – Insulin pump use – Zombie runs – Slim Kicker health points – Positive Tweets… Insulin use Zombie Runs Positive Tweets Slim Kick points
  • 10. Gamify My Health – 12 Oct 2012 Example via a spreadsheet
  • 11. Gamify My Health – 12 Oct 2012 Easy to do
  • 12. Gamify My Health – 12 Oct 2012 Weighted variables
  • 13. Gamify My Health – 12 Oct 2012 Leaderboarded
  • 14. Gamify My Health – 12 Oct 2012 Thanks. Get leaderboarded! • @tobyberesford • http://www.gamificationofwork.com • http://www.leaderboarded.com

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