2. Gamify My Health – 12 Oct 2012
About me
• Founder - Leaderboarded.com
• Editor - GamificationOfWork.com
• Run
– Gamifiers meetup
– GsummitX meetup London
– Gamification Gurus leaderboard
– Social Data meetup
• Previous
– Nudge social media
– Healthcare tech s/w – telemedicine, disease mgmt
3. Gamify My Health – 12 Oct 2012
What is gamification?
• Application of game mechanics and game thinking in non-game
contexts.
• Should be:
– Fun
– Feedback
– Friendly
• Umbrella term for ‘stealing the good stuff from game designers’
4. Gamify My Health – 12 Oct 2012
Gamification
Good for Bad for
• Training new habits • Raising Awareness
• Engagement and • Incentivising boring or
retention unrewarding tasks
• Having fun
• Performance
management
5. Gamify My Health – 12 Oct 2012
Where to focus gamification in health?
• Patient behaviour in the home – save care costs
• Community ownership – empowered and fun
• Existing data – no-one likes data entry
6. Gamify My Health – 12 Oct 2012
Examples
• Cellnovo
• Run Zombies Run!
• Slim Kicker
7. Gamify My Health – 12 Oct 2012
Leaderboarded
• Engage your tribe
• Powered by any social and business data
• Social media friendly, personalised, white label leaderboards
• Manager led gamification platform
– any manager / doctor / clinician can create and run their own
leaderboard