Training presentation given by Toby Beresford at Creative Digifest 2 on how to create your own leaderboard. Uses the gamification gurus leaderboard as an example.

1. Creative Digifest – 11 October 2012
How to create a
leaderboard
Engage your tribe

2. Creative Digifest – 11 October 2012

3. Creative Digifest – 11 October 2012
Before you start
• Players - who do you want to leaderboard?
• Sources - where are you going to source your score data?
• Variables - Decide what factors will contribute to the score:
– Activity – what the player does
– Reciprocity – how others respond to the player
• Releases – how often will you release the leaderboard
• Data period – what period of scores will count each release
• Sharing – how will you make the leaderboard visible to players

4. Creative Digifest – 11 October 2012
An example – Gamification Gurus
• Players – global self appointed experts and speakers on
Gamification
• Sources – Twitter, Klout, Slideshare
• Variables
– Activity: Tweets with #gamification, Slide deck uploads
– Reciprocity: @mentions with #gamification, Slide deck views,
downloads, favorites and comments, Klout score
• Releases – monthly 1st of the month
• Data period – last month
• Sharing – embedded on gamificationofwork.com blog, tweets
to top players

5. Creative Digifest – 11 October 2012
Our leaderboard

6. Creative Digifest – 11 October 2012
Embedded on the blog

7. Creative Digifest – 11 October 2012
Tweets
• Just out! this month’s #gamification gurus leaderboard. See
who’s number one...
• Hey! I made it to #10 on this month’s gamification gurus
leaderboard...
• Yes, b****s. RT @Ibogost You are number #2 on this month’s
Gamification Gurus list...

8. Creative Digifest – 11 October 2012
Results
• 70% increase in blog traffic on day of release each month.
• Leaderboard manager seen as a ‘voice’ within the industry
• Questions and engagement from players on how to improve
rankings
• Continued retweeting and fun for the players
• Invitations to parties, committees, events….

9. Creative Digifest – 11 October 2012
Demo, using the software
• Free version allows:
– Google Spreadsheet + Kred
Twitter Latest Style points
username Poll
@mittromney 45 8
@barackobama 47 10

10. Creative Digifest – 11 October 2012
Demo
Sources Player List Variables Weighting
Spreadsheet Spreadsheet Latest Poll 20%
Style Points 10%
Kred Influence 40%
Outreach 30%

11. Creative Digifest – 11 October 2012
THANKS
• @tobyberesford, @leaderboarded
• toby@leaderboarded.com
• http://www.leaderboarded.com
• Creative Digifest Offer Code – SXSC2
– 25% off standard pricing for Bronze and Silver packages.