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THE PROHIBITION “EXPERIMENT”
One of the last peculiar spasms of the progressive reform movement was prohibition, loudly supported
by crusading churches and by many women. The new order was authorized in 1919 by the 18th
Amendment, as implemented by the Volstead Act passed by Congress later that year. Where was the
legal abolition especially popular? Where was the strongest opposition?
Prohibitionists were naïve in the extreme. What did they overlook?
Peculiar conditions hampered the
enforcement of prohibition – identify
them.

Prohibition might have started off on a
better foot if there had been a larger
army of enforcement officials. But
the state and federal agencies were
understaffed, and their
snoopers, susceptible to bribery, were
underpaid.
Prohibition simply did not prohibit.
The old-time “men only” corner
saloons were replaced by thousands
of “speakeasies,” each with its tiny
grilled window through which the
thirsty spoke before the barred door
was opened.
“Home brew” and “bathtub gin” became popular, as law-evading adults engaged in “alky
cooking” with toy stills. What could this “rotgut” do to someone?

Yet the “noble experiment” was not entirely a failure. Identify its benefits.
Foreign rumrunners, often from the West Indies, had their inning, and countless cases of
liquor leaked down from Canada. The zeal of prohibition agents on occasion strained
diplomatic relations with Canada.
THE GOLDEN AGE of GANGSTERISM
Prohibition spawned shocking crimes. The lush profits of illegal alcohol led to bribery of the police,
many of whom were induced to see and smell no evil. Violent wars broke out in the big cities between
rival gangs – often rooted in immigrant neighborhoods – who sought to corner the rich market in booze.




                                          In the gang wars of the 1920’s in Chicago, about 500
                                          mobsters were murdered. Arrests were few and
                                          convictions were even fewer because of the
                                          underworld’s code of silence.

                                          Chicago was by far the most spectacular example of
                                          lawlessness. In 1925 “Scarface” Al Capone, a
                                          murderous booze distributor, began 6 years of gang
                                          warfare that netted him millions of dollars.
Gangsters rapidly moved into profitable and
illicit activities: prostitution, gambling, and
narcotics. Honest merchants were forced
pay “protection money” to the organized
thugs.

Racketeers even invaded the ranks of labor
unions. By 1930 the “underworld” was taking-
in several times the income of the U.S. govt.

Congress was finally forced to act when
aviator-hero Charles Lindbergh’s son was
kidnapped and murdered. The so-called
Lindbergh Law made interstate abduction in
certain circumstances a death-penalty
offense.
MONKEY BUSINESS in TENESSEE
Education in the 1920’s continued to make giant progress. More and more states were
requiring increasing compulsory education. The proportion of 17 year olds who finished
high school almost doubled in the 1920’s, to more than one in four.



                                  The most revolutionary contribution to educational
                                  theory was made by Professor John Dewey. He set
                                  forth the principle of “learning by doing” that formed
                                  the foundation of so-called progressive education, with
                                  its greater “permissiveness.”
Science also scored wondrous advances in
these years – examples.

Yet both science and progressive
education in the 1920’s were subjected to
unfriendly fire from the Fundamentalists.
The old-time religionists charged that the
teaching of Darwinian evolution was destroying
faith in God and the Bible, while contributing to
the moral breakdown of youth in the jazz age.

Numerous attempts were made to secure laws
prohibiting the teaching of evolution in public
schools, and three southern states adopted such
shocking measures, Tennessee being one of
them.
The stage was set for the memorable “Monkey Trial,” held in Tennessee in 1925. Describe
the events surrounding the trial. What was the outcome and the significance?
THE MASS-CONSUMPTION ECONOMY




Prosperity – real, sustained, and widely shared – put much of the “roar” into the ’20’s.
Both the recent war and Treasury Secretary Andrew Mellon’s tax policies favored the
rapid expansion of capital investment.

Ingenious machines, powered by relatively cheap energy from newly tapped oil fields,
dramatically increased the productivity of the laborer.

Above all, the car, now became the carriage of the common citizen. By 1930 Americans
owned almost 30 million cars.
The nation’s deepening “love affair” with the
car headlined a momentous shift in the
character of the economy.

A new arm of American commerce came into
being: advertising. By persuasion and
ploy, seduction and sexual
suggestion, advertisers sought to make
Americans chronically discontented with their
paltry possessions and want more, more, more.

Sports became big business in the consumer
economy of the 1920’s. Home-run heroes like
“Babe” Ruth were far better known than most
statesmen.

Buying on credit was another innovative feature
of the postwar economy. “Possess today and
pay tomorrow” was the message directed at
buyers.

Prosperity thus accumulated an overhanging
cloud of debt, and the economy became
increasingly vulnerable to disruptions of the
credit structure.
PUTTING AMERICA on RUBBER TIRES



              Of all the inventions of the era, the auto cut the
              deepest mark. It ushered-in a new industrial
              system based on assembly-line methods and
              mass-production techniques.

              The early contraptions were neither speedy nor
              reliable.

              An enormous industry sprang into being, as
              Detroit became the motorcar capital of
              America.
Best known of the new crop of industrial wizards was Henry Ford, who more than any
other individual put America on rubber tires. His high and hideous Model T (“Tin Lizzie”)
was cheap, rugged, and reasonably reliable.




Ford, who was said to have wheels in his head, erected an immense personal empire on the cornerstone
of his mechanical genius, though his associates provided much of the organizational talent.

Ill educated, this multimillionaire mechanic was socially and culturally narrow. But so economical were
his methods that in the mid-1920’s he was selling the Ford roadster for $260 – well within the purse
of a thrifty worker.
The flood of Fords was phenomenal. A national newspaper and magazine poll conducted in
1923 revealed Ford to be the people’s choice for the presidential nomination in 1924. By
1929 there was 1 auto for every 4.9 Americans, more than existed in all the rest of the
world.
THE ADVENT of the GASOLINE AGE
The impact of the car on various aspects of American life was tremendous. Along with the
gigantic new car industry, thousands of supporting industries were created (rubber;
glass, and fabrics). New industries boomed while others grew sickly.
Identify some of the economic impacts ushered-in with the auto. How were autos
agents of social change, both positive and negative?
HUMANS DEVELOP WINGS
Gasoline engines also provided the power that enabled humans to fulfill the age-old dream
of sprouting wings. The Wright brothers, Orville & Wilbur, performed “the miracle at
Kitty Hawk,” North Carolina.

As aviation gradually got off the ground, the world slowly shrank. Identify some of the
impacts.
THE RADIO REVOLUTION
Guglielmo Marconi, an Italian, invented wireless telegraphy in the 1890’s, and his
brainchild was used for long-range communication during WWI.


                                             Next came the voice-carrying radio, a triumph
                                             of many minds.

                                             A red-letter day was posted in
                                             November, 1920, when the Pgh radio
                                             station, KDKA, broadcast the news of the
                                             Harding landslide.

                                             While other marvels of the era were luring
                                             Americans away from home, the radio was
                                             drawing them back.
Educationally and culturally, the radio made a significant contribution – examples?
HOLLYWOOD’S FILMLAND FANTASIES
The flickering movie was the fruit of numerous geniuses, including Thomas Edison. As
early as the 1890’s, this novel contraption, though still in crude form, had attained some
popularity in the naughty peep-show penny arcades.

The real birth of the movie came in 1903, when the first story sequence reached the
screen (The Great Train Robbery).

The movie industry was based in southern California – why?

A new era began in 1927 with the success of the first “talkie.” At about the same
time, reasonably color films were being produced.

Movies eclipsed all other new forms of amusement in popularity. Many actors and
actresses were better paid and more widely known than the nation’s political leaders.
Critics bemoaned the vulgarization of popular tastes wrought by the new technologies of
radio and motion pictures – does this controversy continue today?

Identify and describe the positives associated with the new mass media.
THE DYNAMIC DECADE
Far-reaching changes in lifestyles and values paralleled the dramatic upsurge of the
economy. The census of 1920 revealed that for the first time most Americans no longer
lived in the countryside but in urban areas.

Women continued to find opportunities for employment in the cities, though they tended
to cluster in a few low-paying jobs that became classified as “women’s work.”



                                     An organized birth control movement, led by fiery
                                     feminist Margaret Sanger, openly championed the
                                     use of contraceptives.

                                     Alice Paul’s National Woman’s Party began in 1923 to
                                     campaign for an Equal Rights Amendment to the
                                     Constitution.

                                     To some defenders of traditional ways, it seemed
                                     that the world had suddenly gone mad.
Even before the war, one observer thought the chimes had “struck sex o’clock in
America,” and the 1920’s witnessed what many old-timers regarded as a veritable erotic
eruption.

Advertisers exploited sexual allure to sell everything from soap to car tires. Once-
modest maidens now proclaimed their new freedom as “flappers” in bobbed tresses and
dresses.
Still more adventuresome females
shocked their elders when they
sported the new one-piece bathing
suits.

Many taboos flew out the window as
sex conscious Americans let
themselves go.

The recently translated writings of
Sigmund Freud argued that good
health demanded sexual
gratification and liberation.
If the flapper was the goddess of the “era of wonderful nonsense,” jazz was its sacred
music.
A new racial pride also blossomed in the northern
black communities that grew during and after the
war. Harlem in New York City, counting some
100,000 African-American residents in the
1920’s, was one of the largest black communities in
the world.

Harlem sustained a vibrant, creative culture that
nourished poets like Langston Hughes.

Marcus Garvey founded the United Negro
Improvement Association (UNIA) to promote the
resettlement of American blacks in their own
“African homeland.”
CULTURAL LIBERATION

       By the dawn of the 1920’s, most of the custodians
       of an aging genteel culture had died, but a new
       generation of writers burst upon the scene.

       This new generation of writers was the most
       ethnically and culturally diverse yet. They
       bestowed on American literature a new vitality
       and artistic quality.

       The leaders of this new writer’s generation
       included H.L. Mencken, F. Scott Fitzgerald, and
       Ernest Hemingway.
Nowhere was innovation in the 1920’s more obvious than in poetry. T.S. Eliot, Robert
Frost, and E.E. Cummings distinguished themselves amongst their literary peers.

 After the war a black cultural renaissance took root in Harlem, led by Claude
McKay, Langston Hughes, and Zora Neale Hurston, and by jazz artists like Louis
Armstrong and Eubie Blake. In their proclaimed Harlem Renaissance, they proudly exulted
in their black culture and argued for a “New Negro” who was a full citizen and a social
equal to whites.
WALL STREET’S BIG BULL MARKET

              The boom of the golden ’20’s showered
              genuine benefits on Americans. Their incomes
              and living standards rose to unprecedented
              levels.

              But signals abounded that the economic
              joyride might end in a crash, even in the best
              years of the ’20’s. Identify these signals.

              Little was done by Washington to curb money-
              mad speculators – byhow much had the
              national increased between 1914 and 1921?
              In response the Republican Congress created
              the Bureau of the Budget in 1921.

              Explain why Secretary of the Treasury
              Mellon was so controversial.

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A.p. ch 32 pt. 3

  • 1.
  • 2. THE PROHIBITION “EXPERIMENT” One of the last peculiar spasms of the progressive reform movement was prohibition, loudly supported by crusading churches and by many women. The new order was authorized in 1919 by the 18th Amendment, as implemented by the Volstead Act passed by Congress later that year. Where was the legal abolition especially popular? Where was the strongest opposition?
  • 3. Prohibitionists were naïve in the extreme. What did they overlook?
  • 4. Peculiar conditions hampered the enforcement of prohibition – identify them. Prohibition might have started off on a better foot if there had been a larger army of enforcement officials. But the state and federal agencies were understaffed, and their snoopers, susceptible to bribery, were underpaid.
  • 5. Prohibition simply did not prohibit. The old-time “men only” corner saloons were replaced by thousands of “speakeasies,” each with its tiny grilled window through which the thirsty spoke before the barred door was opened.
  • 6. “Home brew” and “bathtub gin” became popular, as law-evading adults engaged in “alky cooking” with toy stills. What could this “rotgut” do to someone? Yet the “noble experiment” was not entirely a failure. Identify its benefits.
  • 7. Foreign rumrunners, often from the West Indies, had their inning, and countless cases of liquor leaked down from Canada. The zeal of prohibition agents on occasion strained diplomatic relations with Canada.
  • 8. THE GOLDEN AGE of GANGSTERISM Prohibition spawned shocking crimes. The lush profits of illegal alcohol led to bribery of the police, many of whom were induced to see and smell no evil. Violent wars broke out in the big cities between rival gangs – often rooted in immigrant neighborhoods – who sought to corner the rich market in booze. In the gang wars of the 1920’s in Chicago, about 500 mobsters were murdered. Arrests were few and convictions were even fewer because of the underworld’s code of silence. Chicago was by far the most spectacular example of lawlessness. In 1925 “Scarface” Al Capone, a murderous booze distributor, began 6 years of gang warfare that netted him millions of dollars.
  • 9. Gangsters rapidly moved into profitable and illicit activities: prostitution, gambling, and narcotics. Honest merchants were forced pay “protection money” to the organized thugs. Racketeers even invaded the ranks of labor unions. By 1930 the “underworld” was taking- in several times the income of the U.S. govt. Congress was finally forced to act when aviator-hero Charles Lindbergh’s son was kidnapped and murdered. The so-called Lindbergh Law made interstate abduction in certain circumstances a death-penalty offense.
  • 10. MONKEY BUSINESS in TENESSEE Education in the 1920’s continued to make giant progress. More and more states were requiring increasing compulsory education. The proportion of 17 year olds who finished high school almost doubled in the 1920’s, to more than one in four. The most revolutionary contribution to educational theory was made by Professor John Dewey. He set forth the principle of “learning by doing” that formed the foundation of so-called progressive education, with its greater “permissiveness.”
  • 11. Science also scored wondrous advances in these years – examples. Yet both science and progressive education in the 1920’s were subjected to unfriendly fire from the Fundamentalists.
  • 12. The old-time religionists charged that the teaching of Darwinian evolution was destroying faith in God and the Bible, while contributing to the moral breakdown of youth in the jazz age. Numerous attempts were made to secure laws prohibiting the teaching of evolution in public schools, and three southern states adopted such shocking measures, Tennessee being one of them.
  • 13. The stage was set for the memorable “Monkey Trial,” held in Tennessee in 1925. Describe the events surrounding the trial. What was the outcome and the significance?
  • 14. THE MASS-CONSUMPTION ECONOMY Prosperity – real, sustained, and widely shared – put much of the “roar” into the ’20’s. Both the recent war and Treasury Secretary Andrew Mellon’s tax policies favored the rapid expansion of capital investment. Ingenious machines, powered by relatively cheap energy from newly tapped oil fields, dramatically increased the productivity of the laborer. Above all, the car, now became the carriage of the common citizen. By 1930 Americans owned almost 30 million cars.
  • 15. The nation’s deepening “love affair” with the car headlined a momentous shift in the character of the economy. A new arm of American commerce came into being: advertising. By persuasion and ploy, seduction and sexual suggestion, advertisers sought to make Americans chronically discontented with their paltry possessions and want more, more, more. Sports became big business in the consumer economy of the 1920’s. Home-run heroes like “Babe” Ruth were far better known than most statesmen. Buying on credit was another innovative feature of the postwar economy. “Possess today and pay tomorrow” was the message directed at buyers. Prosperity thus accumulated an overhanging cloud of debt, and the economy became increasingly vulnerable to disruptions of the credit structure.
  • 16. PUTTING AMERICA on RUBBER TIRES Of all the inventions of the era, the auto cut the deepest mark. It ushered-in a new industrial system based on assembly-line methods and mass-production techniques. The early contraptions were neither speedy nor reliable. An enormous industry sprang into being, as Detroit became the motorcar capital of America.
  • 17. Best known of the new crop of industrial wizards was Henry Ford, who more than any other individual put America on rubber tires. His high and hideous Model T (“Tin Lizzie”) was cheap, rugged, and reasonably reliable. Ford, who was said to have wheels in his head, erected an immense personal empire on the cornerstone of his mechanical genius, though his associates provided much of the organizational talent. Ill educated, this multimillionaire mechanic was socially and culturally narrow. But so economical were his methods that in the mid-1920’s he was selling the Ford roadster for $260 – well within the purse of a thrifty worker.
  • 18. The flood of Fords was phenomenal. A national newspaper and magazine poll conducted in 1923 revealed Ford to be the people’s choice for the presidential nomination in 1924. By 1929 there was 1 auto for every 4.9 Americans, more than existed in all the rest of the world.
  • 19. THE ADVENT of the GASOLINE AGE The impact of the car on various aspects of American life was tremendous. Along with the gigantic new car industry, thousands of supporting industries were created (rubber; glass, and fabrics). New industries boomed while others grew sickly.
  • 20. Identify some of the economic impacts ushered-in with the auto. How were autos agents of social change, both positive and negative?
  • 21. HUMANS DEVELOP WINGS Gasoline engines also provided the power that enabled humans to fulfill the age-old dream of sprouting wings. The Wright brothers, Orville & Wilbur, performed “the miracle at Kitty Hawk,” North Carolina. As aviation gradually got off the ground, the world slowly shrank. Identify some of the impacts.
  • 22. THE RADIO REVOLUTION Guglielmo Marconi, an Italian, invented wireless telegraphy in the 1890’s, and his brainchild was used for long-range communication during WWI. Next came the voice-carrying radio, a triumph of many minds. A red-letter day was posted in November, 1920, when the Pgh radio station, KDKA, broadcast the news of the Harding landslide. While other marvels of the era were luring Americans away from home, the radio was drawing them back.
  • 23. Educationally and culturally, the radio made a significant contribution – examples?
  • 24. HOLLYWOOD’S FILMLAND FANTASIES The flickering movie was the fruit of numerous geniuses, including Thomas Edison. As early as the 1890’s, this novel contraption, though still in crude form, had attained some popularity in the naughty peep-show penny arcades. The real birth of the movie came in 1903, when the first story sequence reached the screen (The Great Train Robbery). The movie industry was based in southern California – why? A new era began in 1927 with the success of the first “talkie.” At about the same time, reasonably color films were being produced. Movies eclipsed all other new forms of amusement in popularity. Many actors and actresses were better paid and more widely known than the nation’s political leaders.
  • 25. Critics bemoaned the vulgarization of popular tastes wrought by the new technologies of radio and motion pictures – does this controversy continue today? Identify and describe the positives associated with the new mass media.
  • 26. THE DYNAMIC DECADE Far-reaching changes in lifestyles and values paralleled the dramatic upsurge of the economy. The census of 1920 revealed that for the first time most Americans no longer lived in the countryside but in urban areas. Women continued to find opportunities for employment in the cities, though they tended to cluster in a few low-paying jobs that became classified as “women’s work.” An organized birth control movement, led by fiery feminist Margaret Sanger, openly championed the use of contraceptives. Alice Paul’s National Woman’s Party began in 1923 to campaign for an Equal Rights Amendment to the Constitution. To some defenders of traditional ways, it seemed that the world had suddenly gone mad.
  • 27. Even before the war, one observer thought the chimes had “struck sex o’clock in America,” and the 1920’s witnessed what many old-timers regarded as a veritable erotic eruption. Advertisers exploited sexual allure to sell everything from soap to car tires. Once- modest maidens now proclaimed their new freedom as “flappers” in bobbed tresses and dresses.
  • 28. Still more adventuresome females shocked their elders when they sported the new one-piece bathing suits. Many taboos flew out the window as sex conscious Americans let themselves go. The recently translated writings of Sigmund Freud argued that good health demanded sexual gratification and liberation.
  • 29. If the flapper was the goddess of the “era of wonderful nonsense,” jazz was its sacred music.
  • 30. A new racial pride also blossomed in the northern black communities that grew during and after the war. Harlem in New York City, counting some 100,000 African-American residents in the 1920’s, was one of the largest black communities in the world. Harlem sustained a vibrant, creative culture that nourished poets like Langston Hughes. Marcus Garvey founded the United Negro Improvement Association (UNIA) to promote the resettlement of American blacks in their own “African homeland.”
  • 31. CULTURAL LIBERATION By the dawn of the 1920’s, most of the custodians of an aging genteel culture had died, but a new generation of writers burst upon the scene. This new generation of writers was the most ethnically and culturally diverse yet. They bestowed on American literature a new vitality and artistic quality. The leaders of this new writer’s generation included H.L. Mencken, F. Scott Fitzgerald, and Ernest Hemingway.
  • 32. Nowhere was innovation in the 1920’s more obvious than in poetry. T.S. Eliot, Robert Frost, and E.E. Cummings distinguished themselves amongst their literary peers. After the war a black cultural renaissance took root in Harlem, led by Claude McKay, Langston Hughes, and Zora Neale Hurston, and by jazz artists like Louis Armstrong and Eubie Blake. In their proclaimed Harlem Renaissance, they proudly exulted in their black culture and argued for a “New Negro” who was a full citizen and a social equal to whites.
  • 33. WALL STREET’S BIG BULL MARKET The boom of the golden ’20’s showered genuine benefits on Americans. Their incomes and living standards rose to unprecedented levels. But signals abounded that the economic joyride might end in a crash, even in the best years of the ’20’s. Identify these signals. Little was done by Washington to curb money- mad speculators – byhow much had the national increased between 1914 and 1921? In response the Republican Congress created the Bureau of the Budget in 1921. Explain why Secretary of the Treasury Mellon was so controversial.