Analizzare i principi cardine che guidano lo Shopper Journey verso l'acquisto del prodotto e della propria categoria, è vitale per una comprensione delle scelte d'acquisto del nostro Shopper, così come per attuare interventi efficaci di Shopper Marketing che influenzino i comportamenti e permettano la crescita del business. Bisogna quindi focalizzarsi sul perchè e per quale occasione si acquista, sulle diverse attitudini ed esigenze dello Shopper allo scaffale/momento dell'acquisto e sulla capacità di Brand e Retailers di rimuovere le barriere e facilitare gli acquisti. E' infatti ampiamente dimostrato che esista una correlazione diretta fra la velocità di spesa dello Shopper e lo scontrino.

1. Finding Faster Growth
Happy shoppers spend more
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2. Happy shoppers spend more
If retailers and brands
want shoppers to spend
more, they need to
focus first on making
them happy
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3. Happy shoppers spend more
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4. Happy shoppers spend more
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5. Happy shoppers spend more
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6. Happy shoppers spend more
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7. Happy shoppers spend more
69 percent of supermarket
shoppers buy the same
brand as they did the last
time they purchased from
that category.
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8. Happy shoppers spend more
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9. Happy shoppers spend more
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10. Happy shoppers spend more
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11. Happy shoppers spend more
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12. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and
stakeholder management, based on long-established expertise and market-leading solutions. With a presence in
over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands
individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
For further information, please contact
Gabriella Bergaglio – Marketing Manager - @:gabriella.bergaglio@tnsglobal.com
Via Bolama, 11/3 – 20126 Milano
Corso Vitt. Emanuele II, 18 – 00186 Roma
Tel. +39.02.27.07.21 (central. unif.) – tns.italia@tnsglobal.com
©TNS
www.tnsglobal.com