Thomas Murrell provides strategies for changing marketing games. He recommends focusing on classifying customers into seven categories including total spend, frequency of spend, and response to marketing. Next, businesses should build their brand through establishing trust with customers. Finally, companies need to understand market trends, segment the market, mine customer data, and provide a sense of community to strengthen customer connections and loyalty.

1. Changing Your Marketing Game Presented By Thomas Murrell MBA, CSP “ International Business Speaker”

3. 1. Focus & Classify

4. Seven Classifications 1. Total Dollar Spend 4. Mix of Spend – Food, Beverage, Gaming, Entertainment 6. Response to Marketing Activity Analyse and Classify 3. Timing of Spend 7. Member Profile Build, Brand & Sustain Reputation Capital 2. Frequency of spend 5. Clustering

5. 2. Belief

6. 3. Build Your Brand Through Trust

8. Back to Basics Woo is Me Plus + Cause Without a Rebel Happy Trails Price Sensitivity Back to Basics Disengaged Customer Adding Value Bundles Brand Loyalty Belonging

9. 4 . Understand Market Trends

10. 5. Segment the Market

11. 6 . Mine Your Data

12. 7 . Provide a Community Connection