The global increase in Smartphone penetration compounded with the widespread use of NFC (Near Field Communication) technology in the form of embedded “tags” is driving the mobile wallet market. Smartphones and associated applications are the fundamental requirement for mobile wallet technology that enables payment without the intervention of traditional banking channels. The increasing demand for Smartphones, especially in the developing economies of the Asia Pacific region, is eventually resulting in the growing share of the mobile wallet industry globally. Transactions conducted using online payment require an active data connection, hence rise in mobile data usage is equally contributing to the growth of this market. Source : http://www.transparencymarketresearch.com/mobile-wallet.html

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Mobile Wallet Market - Buy Now
Global Industry Analysis, Request Sample
Size, Share, Growth And
Forecast, 2012 - 2018 Published Date: Mar 2013
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REPORT DESCRIPTION
Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth And Forecast,
2012 - 2018
This global increase in Smartphone penetration compounded with the widespread use of
NFC (Near Field Communication) technology in the form of embedded “tags” is driving the
mobile wallet market. Smartphones and associated applications are the fundamental
requirement for mobile wallet technology that enables payment without the intervention of
traditional banking channels. The increasing demand for Smartphones, especially in the
developing economies of the Asia Pacific region, is eventually resulting in the growing share
of the mobile wallet industry globally. Transactions conducted using online payment require
an active data connection, hence rise in mobile data usage is equally contributing to the
growth of this market. There are a large number of consumers that are unbanked and do
not have proper access to financial services provided by financial institutions, such as
banks. Mobile wallets provide banking services and financial management at affordable
prices and help consumers in managing their accounts. As a result, the mobile wallet
industry is witnessing a boost in its revenue.

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Mobile wallets are customizable and can be used for identifying user credentials during the
process of online payments. Personal identification documents such as driving license,
passport, and social security numbers can be verified with the help of mobile wallet, due to
which this technology is enjoying considerable support from regulatory bodies. Mobile wallet
facility can be integrated with the authentication programs to serve the dual purpose of
authentication and mobile payments.
Initiatives from governments to encourage the use of mobile wallet is gaining momentum in
emerging markets such as Philippines and Kenya due to the larger gap between bank and
non-bank organizations. Financial inclusion is the crucial factor to reduce this gap which can
be accomplished by agreements between governments, telecom companies and financial
organizations.
The report study on the global mobile wallet market analyzes this market based on the
major component types, application areas, functionality, consumer type, and major
geographies that include North America, Latin America, EMEA (Europe, the Middle East and
Africa), and Asia Pacific. The report provides complete analysis of the factors responsible for
driving and restraining the global mobile wallet market.
There are a number of stakeholders in the mobile wallet industry who are attempting to
gain market share; however standardization across the value chain is the need of the hour.
Key players in this market are Google Wallet, LevelUp, ISIS, and Amazon Payments among
others.
The report segments the global mobile wallet market as:
Mobile Wallets Market
By industry participants
 MNOs
 Financial institutions (banks)
 Payment network
 Intermediaries
o Payee service provider
o Acquisition service provider
o Issuer processing service provider
o Payor service provider

3.  Merchants
 Customers
By components
 Hardware
 Software
 Services
By consumer type
 Online shoppers
 Card users
 Cash payers
By functionality
 Single function
 Multi function
 Universal function
By geography
 North America
 EMEA (Europe, the Middle East and Africa)
 Asia Pacific
 Latin America
TABLE OF CONTENTS
Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology
Chapter 2 Executive Summary

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wallet.html
Chapter 3 Market Overview
3.1 Introduction
3.2 Value chain analysis
3.3 Market Drivers
3.3.1 Growing smartphone penetration and increasing mobile data usage
3.3.2 Government-led initiatives
3.3.3 Convenient and environment-friendly
3.4 Market Restraints
3.4.1 Security Concerns
3.5 Pricing Analysis
3.6 Market Opportunity
3.6.1 Low bank penetration in emerging economies
3.7 Porter’s Five Forces Analysis
3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of New Entrants
3.7.4 Threat from Substitutes
3.7.5 Degree of Competition
3.8 Mobile wallet market: Critical Success Factors (CSFs)
3.9 Mobile wallet industry: Market entry motivators
3.10 Mobile wallet market: Competitive landscape
3.11 Mobile wallet: Market attractiveness analysis
Chapter 4 Mobile Wallet Market, By Industry Participants

5. 4.1 Mobile Network Operators (MNOs)
4.2 Financial institutions (Banks)
4.3 Payment networks
4.4 Intermediaries
4.4.1 Payee service providers
4.4.2 Acquisition service providers
4.4.3 Issuer processing service providers
4.4.4 Payor services provider
4.5 Merchants
4.6 Consumers
Chapter 5 Mobile Wallet Market – By Components
5.1 Hardware
5.1.1 Overview
5.1.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.2 Software
5.2.1 Overview
5.2.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.3 Services
5.3.1 Overview
5.3.2 Market size and forecast, 2012 – 2018 (USD Billion)
Chapter 6 Mobile Wallet Market – By Consumer Types
6.1 Mobile wallet market, by consumer types, 2012 & 2018
6.2 Online shoppers
6.2.1 Overview
6.2.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)

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wallet.html
6.3 Card users
6.3.1 Overview
6.3.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.4 Cash payers
6.4.1 Overview
6.4.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
Chapter 7 Mobile Wallet Market – By Functionality
7.1 Mobile wallet market, by functionality of cards, 2012 & 2018
7.2 Single function
7.2.1 Overview
7.2.2 Single function mobile wallet market size and forecast, 2012 – 2018 (USD Billion
and Million Users)
7.3 Multiple function
7.3.1 Overview
7.3.2 Multiple function mobile wallet market size and forecast, 2012 – 2018 (USD Billion
and Million Users)
7.4 Universal function
7.4.1 Overview
7.4.2 Universal function mobile wallet market size and forecast, 2012 – 2018 (USD
Billion and Million Users)
Chapter 8 Mobile Wallet Market, By Application
8.1 Global Mobile Wallet Market: Application Overview
8.1.1 Global mobile wallet market volume share, by application, 2011 – 2018, (million
users)

7. 8.2 Mobile Wallet Market, By Application
8.2.1 Retail
8.2.1.1 Global mobile wallet market for retail applications, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
8.2.2 Vending Machines
8.2.2.1 Global mobile wallet market for vending machines, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
8.2.3 Public Transportation
8.2.3.1 Global mobile wallet market for public transportation, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
8.2.4 Grocery Stores
8.2.4.1 Global mobile wallet market for grocery stores, volumes and revenues,
2011 – 2018 (million users) (USD Billion)
8.2.5 Restaurants
8.2.5.1 Global mobile wallet market for restaurants, volumes and revenues, 2011
– 2018, (million users) (USD Billion)
Chapter 9 Mobile Wallet Market, By Geography
9.1 Mobile wallet market: geographical overview
9.1.1 Mobile wallet volume share, by geography, 2011 – 2018, (million users)
9.1.2 Mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
9.2 North America
9.2.1 North America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.2.2 North America mobile wallet market by application, 2011 – 2018
9.2.2.1 North America mobile wallet market for retail application, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.2.2.2 North America mobile wallet market for vending machines, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.2.2.3 North America mobile wallet market for public transportation, volumes
and revenues, 2011 – 2018, (million users) (USD Billion)

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wallet.html
9.2.2.4 North America mobile wallet market for grocery stores, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.2.2.5 North America mobile wallet market for restaurants, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.3 Latin America
9.3.1 Latin America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.3.2 Latin America mobile wallet market by application, 2011 – 2018
9.3.2.1 Latin America mobile wallet market for retail application, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.3.2.2 Latin America mobile wallet market for vending machines, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.3.2.3 Latin America mobile wallet market for public transportation, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.3.2.4 Latin America mobile wallet market for grocery stores, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.3.2.5 Latin America mobile wallet market for restaurants, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.4 EMEA
9.4.1 EMEA mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.4.2 EMEA mobile wallet market by application, 2011 – 2018
9.4.2.1 EMEA mobile wallet market for retail application, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
9.4.2.2 EMEA mobile wallet market for vending machines, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
9.4.2.3 EMEA mobile wallet market for public transportation, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.4.2.4 EMEA mobile wallet market for grocery stores, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
9.4.2.5 EMEA mobile wallet market for restaurants, volumes and revenues, 2011
– 2018, (million users) (USD Billion)

9. 9.5 Asia Pacific
9.5.1 Asia Pacific mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.5.2 Asia Pacific mobile wallet market by application, 2011 – 2018
9.5.2.1 Asia Pacific mobile wallet market for retail application, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.5.2.2 Asia Pacific mobile wallet market for vending machines, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.5.2.3 Asia Pacific mobile wallet market for public transportation, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.5.2.4 Asia Pacific mobile wallet market for grocery stores, volumes and
revenues, 2011 – 2018, (million users) (USD Billion)
9.5.2.5 Asia Pacific mobile wallet market for restaurants, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
Chapter 10 Competitive Landscape
10.1 Market share of major players (Payor service providers)
10.2 Company Profiles
10.2.1 Amazon.com Inc.
10.2.1.1 Company overview
10.2.1.2 Financial overview
10.2.1.3 Business strategy
10.2.1.4 SWOT analysis
10.2.1.5 Recent developments
10.2.2 American Express Co.
10.2.2.1 Company overview
10.2.2.2 Financial overview
10.2.2.3 Business strategies
10.2.2.4 SWOT analysis
10.2.2.5 Recent developments

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wallet.html
10.2.3 eBay
10.2.3.1 Company overview
10.2.3.2 Financial overview
10.2.3.3 Business strategy
10.2.3.4 SWOT analysis
10.2.3.5 Recent development
10.2.4 Google Inc.
10.2.4.1 Company overview
10.2.4.2 Financial overview
10.2.4.3 Business strategies
10.2.4.4 SWOT analysis
10.2.4.5 Recent developments
10.2.5 ISIS
10.2.5.1 Company overview
10.2.5.2 Business strategies
10.2.5.3 SWOT analysis
10.2.5.4 Recent developments
10.2.6 MasterCard Worldwide
10.2.6.1 Company overview
10.2.6.2 Financial overview
10.2.6.3 Business strategies
10.2.6.4 SWOT analysis
10.2.6.5 Recent developments
10.2.7 MCX (Merchant Customer Exchange)

11. 10.2.7.1 Company overview
10.2.7.2 Business strategies
10.2.7.3 SWOT analysis
10.2.7.4 Recent developments
10.2.8 Microsoft Corporation Inc
10.2.8.1 Company overview
10.2.8.2 Financial overview
10.2.8.3 Business strategies
10.2.8.4 SWOT analysis
10.2.8.5 Recent developments
10.2.9 PayPal Inc.
10.2.9.1 Company overview
10.2.9.2 Financial overview
10.2.9.3 Business strategies
10.2.9.4 SWOT analysis
10.2.9.5 Recent developments
10.2.10 Square Inc.
10.2.10.1 Company overview
10.2.10.2 Business strategies
10.2.10.3 SWOT analysis
10.2.10.4 Recent developments
10.2.11 Visa Inc.
10.2.11.1 Company overview
10.2.11.2 Financial overview
10.2.11.3 Business strategies
10.2.11.4 SWOT analysis
10.2.11.5 Recent developments

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