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Intranets And Webs TM4Y ORM Presentation

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Christine Anderssen
Christine Anderssen

Make sure that you build trust and present a good image of your company through managing your company's reputation online.

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Tailormade4you Presents: ORM – Online Reputation Management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Who Is TM4Y ,[object Object],[object Object],[object Object],[object Object],[object Object]
ORM - Definition ,[object Object]
ORM - Definition ,[object Object],[object Object],[object Object],User Generated Content! Also called “Consumer Generated Media” (CGM) or “Consumer Generated Content” (CGC)
ORM - Definition ,[object Object],[object Object],[object Object]
 
ORM-Definition ,[object Object],[object Object],[object Object]
ORM = Online Reputation Management The combination of Marketing, PR and Search Engine Marketing to increase your overall positive web presence.
ORM approach Monitor Analyze Influence/ Repair These strategies can either be executed REACTIVELY or PROACTIVELY!
Monitor – What and Where ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyse ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outcome of the Analysis ,[object Object],[object Object],[object Object]
Action to be taken - Influence ,[object Object],Strategy: Own the search engines before they own you!
Action to be taken – Repair ,[object Object],[object Object]
Action to be taken – Repair (cont) Strategies: 1. Move the negative results down into the SERPS (off to page 3 or 4) 2. Engage and address negative comments/criticism
Some detailed ORM strategies
Monitoring Tools And Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Tools and Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage your online assets ,[object Object],[object Object]
How to leverage your online assets ,[object Object],[object Object],[object Object],[object Object]
Own the search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],NB! You will need to use a good SEO company for this!
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Intranets And Webs TM4Y ORM Presentation

  • 1. Tailormade4you Presents: ORM – Online Reputation Management
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9. ORM = Online Reputation Management The combination of Marketing, PR and Search Engine Marketing to increase your overall positive web presence.
  • 10. ORM approach Monitor Analyze Influence/ Repair These strategies can either be executed REACTIVELY or PROACTIVELY!
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Action to be taken – Repair (cont) Strategies: 1. Move the negative results down into the SERPS (off to page 3 or 4) 2. Engage and address negative comments/criticism
  • 17. Some detailed ORM strategies
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.