Creating an online store is a daunting task. With an increase in online shopping, eCommerce businesses are on the rise. This 6-step guide covers everything from development to the marketing of your online shop.

1. A step by step guide to creating an
ONLINE PRODUCT
SELLING STORE

2. Meet
Joe
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3. Joe wants to start
an e-Commerce
BUSINESS
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4. His aim is to
sell products
through an
online store
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5. Meet Sam,
Joe’s friend
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6. Sam has a
brick and mortar
store
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7. but wants to have an
online store as well
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8. e-Commerce market
of USA will reach a
staggering figure of
$327 billion by the
end of 2016
$327 B
2016
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9. Joe and Sam were impressed
by these statistics
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10. Joe and Sam
could wait no more

11. www.tkxel.com

12. “That’s a great question.
Let’s make a list of queries we
have regarding the e-Commerce
store. We will then find their
answers.”
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13. They came up with the
following QUESTIONS
o How to develop an online store?
o How to choose a payment system for the store?
o How to deliver top-notch customer service through the
web portal?
o How to promote the store once established?
o Why a return policy for the store is required?
o How to understand the performance of an e-
Commerce store?
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14. Every other person aiming to
launch an e-Commerce store
has the same queries.
Sam and Joe
are not the only ones!
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15. Let’s help them find the right
ANSWERS
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16. How to develop an online
store?
1

17. Hire a Web Developer
Make sure the developer you hire for web development
o Has the desired experience of developing an online store.
o Can design and develop the website.
o Provides maintenance services.
o Gives editable files.
o Is an expert of WooCommerce and Magento.
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18. o A free toolkit for Word Press
o Good at handling taxes, product shipping and providing
reports
o Applicable to WordPress websites only
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19. o It provides two different services namely Community
and Enterprise.
o Community is free of cost and is for medium sized
businesses.
o Enterprise service is costly but better in quality.
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20. Get the Services of
e-Commerce Vendors
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21. How to choose a payment
system for the store?
2

22. Choose the system that matches your business needs
and is known for the provision of safe and
secure online transactions
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23. o Easy to use
o Provides secure payment system
o Charges 2.9% + $0.30 per transaction
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24. o This system is considered cheaper than PayPal
o It costs $0.3 + 2.9% per credit card transaction
o Its setup cost is $45 and monthly expense is of $25
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25. o With the help of this system, an e-Commerce store
can pay 2.75% + 0.20 pounds per transaction
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26. Cash on Delievry
Pay in cash when you receive the ordered item
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27. Bank Deposit
Allow customers pay by depositing money in your
company’s bank account
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28. How to deliver top-notch
customer service through the
web portal?
3

29. Customer Relationship
Management (CRM)
From prompt response to customer’s concerns to
helping them throughout the purchase and delivery
process, these tools are a good way to fulfill your
customer service needs.
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30. Sales force is the most commonly used
CRM tool
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31. Get a toll free number
o Enables provision of dedicated customer service
o Website visitors can call your number and get
information about your products
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32. Live chat
o With the help of online chat, you can address the needs
of your visitors immediately.
o Though it requires the availability of chat option for 24
hours a day, it is an efficient way of providing customer
service to visitors.
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33. How to promote the store
once established?
4

34. Social Media Marketing
Share your products on your social media pages,
describe them and flaunt them as much as you like
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35. Search Engine Optimization (SEO)
o Helps in ranking your website at the top in search
when the relevant keywords are typed.
o Requires product specific content
o Content can be published in the form of blogs,
infographics or presentations
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36. Search Engine Marketing (SEM)
The common platforms used for SEM are
Ads shown in search on Google or Bing depend on:
oAd quality
oAd relevance to the search term
oBid or the price you agree to pay per click
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37. Why a return policy for the
store is required?
5

38. o People usually do not find the products
purchased online up to their expectations
o Products delivered can be damaged or broken
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39. Return policy should talk about
o The time period during which returns are acceptable
o The refund method you will use
o The shipping cost of the returning product
o The products on which refund policy is applicable
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40. How to understand the
performance of an
e-Commerce store?
6

41. o Helps in tracking your store’s performance
o Enables you to understand the purchase trends of
your customers
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42. Use your e-Commerce
vendor’s analytical services
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43. Looking to develop an
e-Commerce app?
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Talk to Us!

44. Joe and Sam now have a
clear idea about online store
development
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45. Sam and Joe are all set to
build their online store.
Are you?
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46. Talk to Us!
Want to create an online store?
or looking forward to improve an
existing one?
Drop us a line at
services@tkxel.com
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Or call us at
(703) 251-4810
Please visit our website
www.tkxel.com

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recipient only. All information and material provided is confidential and shall
not be shared or distributed, re-used for personal or organizational benefit
without TkXel’s explicit consent. TkXel reserves the right to take appropriate
action against any violations.
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