Social media marketing is important in the Netherlands, with over 7 hours per month spent on average using social media. Hyves is the dominant social network, though Facebook is growing rapidly. Tempo-Team is taking initial steps in social media marketing by establishing accounts on Twitter, YouTube, Hyves, and LinkedIn to engage in recruitment, customer relations, and brand awareness. Lessons learned are to adopt a helpful networking attitude of sharing without expectations, leverage second-degree connections, and build trust in one's expertise. Randstad integrated social media into traditional marketing across LinkedIn, Facebook, and Twitter.

1. Social media marketing in the Netherlands Presentation IMM Barcelona 15/16 April 2010

2. “ In 2010, if you are not on a social network site, you are not on the Internet” IAB Status Report User Generated Content Social Media and Advertising

4. Social media in The Netherlands: Hyves market leader – Facebook challenger *source comscore

6. Twitter: a potential new medium for recruiters? 32.000.000 Twitter users worldwide, 400.000 in NL

7. Twitter & recruitment: Wesley Hendriks (1700 followers)

8. Twitter: Tempo-Team

10. SOCIAL MEDIA IS PART OF OVERALL STRATEGY Traditional marketing Social media Search optimization Idea

11. Social media in marketing- and communications mix Audiences Flexworkers Clients/ prospects Press & media Employees Society/ general public Social networks x x x x x Instant messaging x x Blogs x x x Microblogs x x x Forum x x x x Wiki x RSS/Alerts x x Mediasharing x