A basic overview of Google Adwords and pay-per-click (PPC) online advertising.

1. Google Adwords Prepared & Presented By: Superior Web Solutions, Inc. WSI – We Simplify the Internet#1 Leader in Internet Business Services Thomas J. Holzkopf - President & Owner Phone: (608) 523-4255 www.WSIprositebuilder.com | Info@WSIprositebuilder.comAdvanced Internet Marketing Certification Member ofSearch Engine Marketing Professionals Organization

2. Presentation Topics Adwords – Part of an Overall Strategy Introduction to AdWords Google’s Ad Distribution Network Primary Benefits of AdWords Basic AdWords Features

3. DM System FlowChart

4. Introduction to Adwords

9. Better advertiser ROI than untargeted ads

11. Ad Text (35 character limit)

15. Target ads to search results and relevant Web content

16. Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers)Note: by default, AdWords ads appear on the Google search network (Google.com)

17. Ad Distribution Example Search query: ‘SUV’ Four AdWords ads under the title ‘Sponsored Links’

18. Benefits of Adwords

20. Determining, measuring, and tracking metrics helps ensure success

21. Generate awareness

22. Build brand

23. Educate prospects

24. Targeted impressions

25. Qualified visits to your website

26. Depth of involvement

27. Request for proposals

28. Coupon downloads

29. Newsletter registrations

30. Email address opt-ins

31. Appointments

32. Generate leads

33. Identify prospects

34. Sales conversions = $$$

35. Lower cost per lead/sale

36. Customer acquisition

38. Cost

39. Timing

41. #1 search engine in 17 out of 20 countries measured Ranked #1 in 2005 Web Globalization Report Card Google Reaches Global Markets Reach customers around the world on one platform Your customers search Google in over 100languages “Google is arguably the most global commercial Web site ever built.” – John Yunker, Chief Analyst, Byte Level Research

43. You choose your own maximum daily spending limit (daily budget)

44. Choose how much you want to spend per click for every keyword

45. Only Pay Google when users click on your ad

46. More cost-effective than Yellow Pages, Banner Ads & Direct Mail*

47. Conversion tracking = real-time return-on-investment data** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (SafaRashtchy), June 2004

48. Example: How Adwords Can Pay For Itself $1,000 initial investment in AdWords $1.00 CPC ≥ 1,000 clicks 1 - 10% conversion rate =10-100 sales Average sale = $100 $1K investment returns $1K-10K in sales Reinvest profits, increase budget

52. Optimize and change your ads continually to increase ROI

54. Access to ~80% of Internet users worldwide

55. Cost

56. Low costs for high ROI

57. Only pay Google when users click on your ads

58. Timing

59. Ads are seen by users looking to purchase

60. Reach youraudience at the righttime, with the right message

61. Flexibility

62. Start advertising quickly

63. Unlimited changes, whenever you want (update for promotions, special events, new product lines, new locations, etc.)

66. Ad impressions & click-through rates

68. Google only charges the advertiser when a user clicks on your adA sample AdWords ad The Destination Website

72. Example: you run a restaurant in Black Earth

73. Example: you have a gift shop in Mount Horeb

74. Example: you run an auto repair facility in Madison

75. Example: you only ship to the 48 contiguous states in the U.S.You can target regions, specific cities, states, countries, and even specify latitude and longitude coordinates, or draw specific boundaries!

80. 2/21/2011 36 Best Solution: Combine SEO with PPC Use PPC to get a fast start Let PPC click-through and conversion rates identify your best keywords Target these keywords via SEO Reduce PPC spending as SEO produces high rankings (or not!)

82. We have helped thousands of companies succeed in the digital environment since 1995

84. ABOUT WSI WSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 100-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing under the Technology category for 10 years in a row under the technology category. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com. The information herein is the property of Research and Management Corporate (RAM). ©2010 RAM. All rights reserved.