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Creating a Social Media Marketing Plan Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.11, FS-3 2010
A Sample Social Media Marketing Campaign for Bijoux Diamond Company Say it with Bijoux
What is Bijoux?  Background: What is the company about? ,[object Object],[object Object],[object Object],[object Object]
The Orchid Collection Background: What is the company trying to market using social media? ,[object Object],[object Object],[object Object]
The Jewelry Market Market Analysis: What is the market situation? ,[object Object],[object Object],[object Object],[object Object]
How to “Say it with Bijoux” Market Analysis: Who are you marketing toward? ,[object Object],[object Object],[object Object],[object Object]
Campaign Goals Social Media Marketing Plan: What are the goals of your marketing plan? ,[object Object],[object Object],[object Object],Say it with Bijoux: Bijoux Diamond Company
Say it with a Fan Page Social Media Marketing Plan: Where are you advertising; How are you promoting your product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Home Profile Account Edit Page Add to My Page’s Favorites How do you say, “I love you?” How do you say, “Happy birthday?” How do you say, “I’m sorry?” Say it…with Bijoux. Founded: 1924 Wall Info Say it with Bijoux Become a Fan Photos Discussions Basic Info Detailed Info Founded: 1924 Website: http://www.BijouxDiamondCo.com http://www.BijouxDiamondCo.com/TheOrchidCollection Company Overview: Bijoux Diamond Company is the oldest family-owned  handcrafted jewelry manufacturer in the United States, with  branches in 35 states. Bijoux is famous for its handcrafted engagement, wedding  and anniversary rings, as well as one-of-a-kind pieces  created by our 29 master jewelry artists. Be it love, thanks, congratulations and everything in  between, we invite all of our fans to show us how you “Say it  with Bijoux!” Mission: Bijoux Diamond Company strives to provide our patrons with  the highest quality of handcrafted jewelry, customer relations  and reasonable prices. Products:  Introducing The Orchid Collection: Pieces fashioned to  recreate the timelessness and beauty of the orchid flower  Bijoux Diamond Company The Orchid Collection Information
Say it with a Tweet   Social Media Marketing Plan: Where are you advertising; How are you promoting your product? ,[object Object],[object Object],[object Object],[object Object]
Home  Profile  Find People  Settings  Help  Sign out Name  SayItWithBijoux Location  United States Bio  Whatever you need to say, say it with Bijoux. 200  435  0 Following  Followers  Listed Favorites Following View all Tweets    345 RSS Feed of SayItWithBijoux’s tweets Bijoux The Orchid Collection SayItWithBijoux Atlanta, GA location announces 40% off sale on all Pearline Collection items:  http://www.bijouxatl.com less than 20 seconds ago via web Check out Coralynn and Ronnie’s “Say It” story:  http://sayitwithbijoux.blogspot.com/Cora&Ronnie  8:35 a.m. Mar 2nd via web Bijoux in the News:  http://www.usatoday.com/bijoux-story-2010  8:35 a.m. Mar 2nd via web Say you’re proud to be Irish with Bijoux’s St. Patrick’s Day gift specials!  http://www.bijouxdiamondco.com/stpatscoupon  10:19 a.m. Mar 1st via web
Say it with a Blog   Social Media Marketing Plan: Where are you advertising; How are you promoting your product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Share  Report Abuse  Next Blog >> Create Blog  Sign In Say It With Bijoux Follow with Google Friend Connect F O L L O W E R  S Followers (345)   More >> BLOG ARCHIVE 2010 (24) March (8) Say, “I’m Irish!” NEWS: St. Pat’s Special Welcome Spring ABOUT ME Bijoux Diamond Company Bijoux Diamond Company is the oldest family owned, handcrafted jewelry company WEDNESDAY, MARCH 17, 2010 Say, “I’m Irish!” Happy St. Patrick’s Day to all of our Blog fans out there! As a special offer, Bijoux Diamond Company stores nation-wide are hosting a  LUCKY LEPRECHAUNS  jewelry event! Here’s how to get involved: 1) Check out our  YouTube  video channel. 2) Watch the St. Patrick’s Day jewelry commercial. You should see a secret password in the bottom right-hand corner. The word only shows up for about 10 seconds, so keep an eye out! 3) Take the secret password to any Bijoux store by closing time today. You will be given a  LUCKY LEPRECHAUNS  scratch-off coupon to redeem at the register. Lucky Leprechauns  prizes include: 1) Free emerald stud earrings or silver shamrock earrings 2) Anywhere from 5 to 25% off any Bijoux purchase through March 31 3) An Ireland vacation for two GOOD LUCK!
Say it with a Video   Social Media Marketing Plan: Where are you advertising; How are you promoting your product? ,[object Object],[object Object],[object Object],[object Object]
0:30 / 0:30 350 p Search Home  Videos  Channels  Shows Create Account  or   Sign In Subscriptions  History  Upload Bijoux Diamond Company Say it with Bijoux Bijoux Diamond Company: The Orchid Collection BDC Bijoux Diamond Company Bijoux Diamond Company’s Channel Subscribe Uploads Playlists Replay Search Date Added | Most Viewed | Top Rated Feeling Lucky? 99 views – 4 hours ago Orchid Collection 314 views – 8 days ago Colored Gems 78 views – 15 days ago 0:30 / 0:30 360 P
Now, it’s Your Turn. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Komul pp

  • 1. Creating a Social Media Marketing Plan Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.11, FS-3 2010
  • 2. A Sample Social Media Marketing Campaign for Bijoux Diamond Company Say it with Bijoux
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Search Home Profile Account Edit Page Add to My Page’s Favorites How do you say, “I love you?” How do you say, “Happy birthday?” How do you say, “I’m sorry?” Say it…with Bijoux. Founded: 1924 Wall Info Say it with Bijoux Become a Fan Photos Discussions Basic Info Detailed Info Founded: 1924 Website: http://www.BijouxDiamondCo.com http://www.BijouxDiamondCo.com/TheOrchidCollection Company Overview: Bijoux Diamond Company is the oldest family-owned handcrafted jewelry manufacturer in the United States, with branches in 35 states. Bijoux is famous for its handcrafted engagement, wedding and anniversary rings, as well as one-of-a-kind pieces created by our 29 master jewelry artists. Be it love, thanks, congratulations and everything in between, we invite all of our fans to show us how you “Say it with Bijoux!” Mission: Bijoux Diamond Company strives to provide our patrons with the highest quality of handcrafted jewelry, customer relations and reasonable prices. Products: Introducing The Orchid Collection: Pieces fashioned to recreate the timelessness and beauty of the orchid flower Bijoux Diamond Company The Orchid Collection Information
  • 10.
  • 11. Home Profile Find People Settings Help Sign out Name SayItWithBijoux Location United States Bio Whatever you need to say, say it with Bijoux. 200 435 0 Following Followers Listed Favorites Following View all Tweets 345 RSS Feed of SayItWithBijoux’s tweets Bijoux The Orchid Collection SayItWithBijoux Atlanta, GA location announces 40% off sale on all Pearline Collection items: http://www.bijouxatl.com less than 20 seconds ago via web Check out Coralynn and Ronnie’s “Say It” story: http://sayitwithbijoux.blogspot.com/Cora&Ronnie 8:35 a.m. Mar 2nd via web Bijoux in the News: http://www.usatoday.com/bijoux-story-2010 8:35 a.m. Mar 2nd via web Say you’re proud to be Irish with Bijoux’s St. Patrick’s Day gift specials! http://www.bijouxdiamondco.com/stpatscoupon 10:19 a.m. Mar 1st via web
  • 12.
  • 13. Share Report Abuse Next Blog >> Create Blog Sign In Say It With Bijoux Follow with Google Friend Connect F O L L O W E R S Followers (345) More >> BLOG ARCHIVE 2010 (24) March (8) Say, “I’m Irish!” NEWS: St. Pat’s Special Welcome Spring ABOUT ME Bijoux Diamond Company Bijoux Diamond Company is the oldest family owned, handcrafted jewelry company WEDNESDAY, MARCH 17, 2010 Say, “I’m Irish!” Happy St. Patrick’s Day to all of our Blog fans out there! As a special offer, Bijoux Diamond Company stores nation-wide are hosting a LUCKY LEPRECHAUNS jewelry event! Here’s how to get involved: 1) Check out our YouTube video channel. 2) Watch the St. Patrick’s Day jewelry commercial. You should see a secret password in the bottom right-hand corner. The word only shows up for about 10 seconds, so keep an eye out! 3) Take the secret password to any Bijoux store by closing time today. You will be given a LUCKY LEPRECHAUNS scratch-off coupon to redeem at the register. Lucky Leprechauns prizes include: 1) Free emerald stud earrings or silver shamrock earrings 2) Anywhere from 5 to 25% off any Bijoux purchase through March 31 3) An Ireland vacation for two GOOD LUCK!
  • 14.
  • 15. 0:30 / 0:30 350 p Search Home Videos Channels Shows Create Account or Sign In Subscriptions History Upload Bijoux Diamond Company Say it with Bijoux Bijoux Diamond Company: The Orchid Collection BDC Bijoux Diamond Company Bijoux Diamond Company’s Channel Subscribe Uploads Playlists Replay Search Date Added | Most Viewed | Top Rated Feeling Lucky? 99 views – 4 hours ago Orchid Collection 314 views – 8 days ago Colored Gems 78 views – 15 days ago 0:30 / 0:30 360 P
  • 16.