2. GREEN BUILDINGS & STANDARDS
• GREEN BUILDINGS VS “STANDARD BUILDINGS”
– IMPROVED ENERGY EFFICIENCY & LOWER CO2
– BETTER LIVING/WORKING CONDITIONS
– ADVANTAGES: FINANCIAL, MARKETING, SOCIAL, ENVIRONMENTAL
• MANDATORY ENERGY STANDARDS FOR BUILDINGS
– EU: ENERGY PASSPORTS & CERTIFICATES
– US: ASHRAE 90.1
• VOLUNTARY HIGHER-END STANDARDS FOR GREEN BUILDINGS
– LEED (US) (LEADERSHIP IN ENERGY AND ENVIRONMENTAL DESIGN)
• MUCH STRICTER, REQUIRES ASHRAE 90.1
• VERY ATTRACTIVE FOR REAL ESTATE INVESTORS
– DGNB (GERMANY), BREEAM (UK)
http://gnergy-software.com
3. LEED: OVERVIEW
• US CREDIT SYSTEM FOR BENCHMARKING GREEN BUILDINGS
• REQUIRES ASHRAE 90.1
• 0 TO 100 (+10 BONUS) POINTS
• DIFFERENT CERTIFICATION LEVELS
– CERTIFIED: 40–49 PTS
– SILVER: 50–59 PTS
– GOLD: 60–79 PTS
– PLATINUM: 80+ PTS
• 20% OF THE POINTS REQUIRE SOFTWARE ENERGY SIMULATION
• ~50% CAN BE COVERED BY SOFTWARE
– DAYLIGHTING SIMULATION, ACOUSTIC SIMULATION…
– OTHER AUTOMATIONS
http://gnergy-software.com
4. LEED: INCENTIVES
• CUSTOMER INCENTIVES
– HEALTH
– COMFORT
– GREEN
• BUILDING DESIGN TEAM INCENTIVES
– COMPETITIVE ADVANTAGE
– DESIGN TEAM CHARGE $500-$2000 PER ACHIEVED POINT
– PERSONAL INCENTIVES FOR ARCHITECTS
• INDUSTRY INCENTIVES (EXAMPLES)
– GSA DEMANDS LEED
– SIEMENS DEMANDS LEED
http://gnergy-software.com
5. LEED: REAL ESTATE INVESTOR INCENTIVES
• GREEN IMAGE
• HIGHER SALE/RENTAL PRICE
• PRECERTIFICATION OPTIONS AT DESIGN STAGE
• GREATLY REDUCED BUILDING OPERATING COSTS
• TAX INCENTIVES
– ASHRAE TAX REDUCTIONS
– FEDERAL INCENTIVES
– STATE INCENTIVES
• CONSTRUCTION PRICE IS ALMOST THE SAME*
http://gnergy-software.com
6. CUSTOMERS, MARKET, TRENDS
• US ARCHITECTURAL/ENGINEERING COMPANIES
– DESIGNING GREEN BUILDINGS
– INVOLVED IN LEED CERTIFICATION
• 15,000+ US GREEN BUILDING COUNCIL MEMBER ORGANIZATIONS
• 20,000+ REGISTERED LEED PROJECTS
• 130,000+ LEED PROFESSIONALS (LEED APS)
• EVERY BUSINESS DAY BUILDINGS WORTH $464M
REGISTER FOR LEED CERTIFICATION
• NUMBERS ARE EXPECTED TO DOUBLE IN 2013
http://gnergy-software.com
7. EXTENDED MARKET
• EU MANDATORY NORMS
– 20/20/20 BY 2020 (GHG/RENEWABLES/EE IMPROVEMENTS)
– EPBD (EUROPEAN PERFORMANCE OF BUILDINGS DIRECTIVE)
• DGNB (GERMAN), BREEAM(US)
• TRENDS (COLLIERS RESEARCH):
– GREEN BUILDING MARKET IS EXPECTED TO GROW 780% IN 2020
– GREEN BUILDING CERTIFIED SPACE
• GROW FROM 0.6B M2 IN 2010 TO 5.3B M2 IN 2020
• 80% WILL BE FOR COMMERCIAL BUILDINGS
• MAJORITY IN LEED & BREEAM IS NEW BUILDINGS
http://gnergy-software.com
8. SOFTWARE
WHOLE BUILDING
ENERGY SIMULATION
WATER
ENERGY
CO2 HVAC
COMFORT $$$
DESIGN CONSTRUCTION MAINTENANCE
1. WHOLE BUILDING ENERGY SIMULATION PROGRAM
2. WEB PORTAL FOR PROJECT MANAGEMENT
http://gnergy-software.com
9. BIM (BUILDING INFORMATION MODELING)
• BUILDING INFORMATION MODELING
– 3D
– META-INFORMATION FOR ALL BUILDING ASPECTS
– ALL MEMBERS OF THE DESIGN TEAM USE THE SAME SOFTWARE
– GREATLY AUTOMATES WORKFLOW: SAVES TIME
– THE FUTURE OF CAD SOFTWARE
• SOFTWARE
– AUTODESK REVIT
– GRAPHISOFT ARCHICAD
– NEMETSCHEK ALLPLAN
http://gnergy-software.com
11. SOFTWARE SPEC
• GENERAL PURPOSE ENERGY MODELING
– Mainstream market
• ASHRAE 90.1/LEED ENERGY MODELING
– ASHRAE 90.1 app. G
– LEED EA p2, c1
– INTEGRATION WITH HTTP://LEEDONLINE.COM
• REVIT
• ENERGY+
• PORTAL
– In the cloud
• EU MANDATORY ENERGY STANDARDS
http://gnergy-software.com
12. FUTURE SOFTWARE SPEC
• LEED
– COVERAGE OF MORE LEED CREDITS
• MANDATORY EU ENERGY STANDARDS
• DGNB & BREEAM
• BIM
– ARCHICAD
– ALLPLAN
• GEOGRAPHY
– EU
– MIDDLE EAST, CHINA, INDIA
• MAINSTREAM MARKET
– MOBILE APP FOR SIMPLIFIED MAINSTREAM ENERGY MODELING
http://gnergy-software.com
13. BUSINESS, PRICE, DISTRIBUTION
• WEB SERVICE WITH AN ANNUAL SUBSCRIPTION
• CONSULTING (ASHRAE 90.1, LEED EAP2, EAC1)
• PRICE
– BASIC (GENERAL PURPOSE ENERGY MODELING) - $590/Y
– PRO (ASHRAE/LEED ENERGY MODELING) - $1,890/Y
• DISTRIBUTION & MARKET ENTRY
– AUTODESK DEVELOPER NETWORK
• RESELLERS & DIRECT SALES IN US
• DISTRIBUTORS OUTSIDE US
– GNERGY DIRECT & ONLINE SALES
http://gnergy-software.com
14. COMPETITION & COMPETITIVE ADVANTAGES
ASHRAE 90.1
SIMULATION
IN THE CLOUD
US MARKET
EU MARKET
COVERAGE
COVERAGE
USABILITY
ENGINE
PRICE
BIM
LEED
$1,000/Y TO
IES-VE ― ― APACHE $2,000/Y
DESIGNBUILDER ― ― ― ENERGY+ $950 TO $2,700/Y
AUTODESK ECOTECT +
GREEN BUILDING STUDIO ― ― DOE2 ― $2,545 + $725/Y
GRAPHISOFTARCHICAD +
ECODESIGNER ― VIP CORE $4,250 + $500/Y
BENTLEY TAS SIMULATOR
+ HEVACOMP ― ― ― ― ENERGY+ N/A
$590/Y BASIC
GNERGY TARGETS ― ENERGY+ $1,890/Y PRO
1. BETTER ASHRAE 90.1/LEED 3. THE LEADING SIMULATION ENGINE (US
INTEGRATION DOE ENERGY+)
2. THE LEADING BIM MODELER 4. USABILITY
(AUTODESK REVIT) 5. IN THE CLOUD
http://gnergy-software.com
15. TEAM & STATUS
• MARTIN GOGOV, VLADIMIR DIMCHEV, MIROSLAV
BRATANOV
• GNERGY WAS FOUNDED DECEMBER, 2009
• AUTODESK AUTHORIZED DEVELOPER
• WORKING PUBLIC SOFTWARE PROTOTYPE
– GNERGY ENERGY MODELER REVIT PLUGIN V0.2
– GNERGY PORTAL: HTTP://PORTAL.GNERGY-SOFTWARE.COM
• CONSULTING: ASHRAE/LEED ENERGY MODELING
http://gnergy-software.com
16. FUNDING (ROUND 1)
Size Month 1-4 Month 5-10 Month 11-22
Round 1 € 240,000 Finish software, prepare sales
Round 2 € 630,000 Aggressive sales, marketing until positive cashflow
• ROUND 1
– MONTHS 1-10
– FINISH SOFTWARE, PREPARE SALES
– NEEDED FROM INVESTOR
• € 240,000
• FIND SALES DIRECTOR
• HELP RAISE ROUND 2
– € 80,000 FROM ROUND 2 WILL BE USED FOR SALES
PREPARATION (MONTHS 5-10)
– OP “COMPETITIVENESS” IS NOW REALLY OPEN
http://gnergy-software.com
17. FUNDING (ROUND 2)
Size Month 1-4 Month 5-10 Month 11-22
Round 1 € 240,000 Finish software, prepare sales
Round 2 € 630,000 Aggressive sales, marketing until positive cashflow
• ROUND 2
– MONTHS 5-27
– UNTIL POSITIVE CASHFLOW
– € 630,000
– EXIT FOR INVESTOR: MOST LIKELY THROUGH ACQUSITION
• AUTODESK EXAMPLE (ECOTECT + GREEN BUILDING STUDIO)
• BENTLEY SYSTEMS (HEVACOMP + TAS SIMULATOR)
http://gnergy-software.com
18. FINANCIALS
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
€ 496 € 202,936 € 1,061,232 € 2,330,105 € 3,071,997
REVENUE
€ 397,186 € 793,376 € 1,041,930 € 1,269,151 € 1,370,414
EXPENSES
€ (396,690) € (590,439) € 17,372 € 954,859 € 1,531,425
NET INCOME
4 411 1174 1718 2027
ACCOUNTS SOLD ( BASIC)
6 377 1056 1553 1850
ACCOUNTS SOLD (PRO)
4 10 12 14 15
RESELLERS
2 3 5 6 6
SALES PEOPLE
CUSTOMER RETENTION RATE: 80%
AUTODESK RESELLER COMMISSION: 60%
SALES PERSON COMMISSION: 15%
http://gnergy-software.com
