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2. Innovation
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3. What’s Holding Us Back?
Challenges for developers: Challenges for labels/artists:
1. Access to labels 1. Inventing new products/services
2. Licensing of content, doing deals 2. Finding the best tech partners
3. Marketing of apps 3. Managing the process efficiently
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4. Fostering Innovation - Sandbox
Sandbox is available to developers, Audio content and other assets are
who sign up to T&Cs to enter made available in a secure,
managed environment
Developer works with brief and
content to create apps May include a brief for an app to be
developed
Commercial apps for iOS,
Android and web
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5. Content Available
Audio Videos Imagery Promo Assets Web Tools
2,000 tracks
11,000 tracks
Games
86 image assets
Full Catalogue 135 27 photo + illustration 26 Screensavers
Audio flash player
Vector logos
11 Photo Sessions
FullCatalogue 120 18 image albums 36 Wallpapers
Layered artwork
26 image assets Flash game
Full Catalogue 180 57 photo assets 35 Web banners
logos + poster
Full Catalogue 32 23 photo assets 16
logo, posters
Full Catalogue 30 3 photosessions 6
logos
Full Catalogue 49 4photosessions 9
logos + alphabet
Full Catalogue 31 3 photo assets 12
38 photo assets
Full Catalogue 27 logo 11
23 26 photo assets
Full Catalogue logo 9
Logos, images,
backgrounds, badges 5

6. Partnership Approach
Role of developers: Role of EMI:
1. Initial concept 1. Provision of Content
2. Engineering, product development 2. Input to concept, design etc
3. Maintenance 3. Clearance with rightsholders
4. Marketing
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7. Key Partner
Technical platform for sandbox
Intelligence on app trends
Network of 10,000 developers
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8. Development Process
Between 2-6 months, depending on complexity of app
Developer EMI & Partners Developer EMI & Partners
Content made EMI publishes
responds with review creates app review app
available app on store
proposal proposal
Key Takeaway
Collaborative process, with regular reviews
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9. Revenue Splits Overview
Developer and The Echo Nest All Rights Holders, inc Publishers
40% (most will go to Developer) 60%
Key Takeaways
A single framework deal with Echonest, split between tech and content
Deal fixed at 40:60 rev share
EMI takes on the task of rights clearance
EMI takes on the task of marketing the app
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10. First Apps Coming Through The Process
Blue Note
Living Digital Box Set
Access to thousands of Blue Note
tracks
Subscription model
Now! Keyboard Game
Melody matching game
Player learns to play the tune
In app track purchase
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