Slides from the March 2012 Chester County Internet & Social Media Marketing Meetup - Chester Co PA @ChescoMarketing #ChescoIM Presented by @JeffTincher http://bit.ly/TinchLI

1. Let’s Learn
Chester County Internet & Social Media Marketing Meetup - 3/28/2012
Copyright © 2011 Philly Marketing Labs. All Rights Reserved. www.libertyunion.com
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2. You Say It’s Your Birthday…
This month we are celebrating our 1st year as an
incredible business networking group! Thanks to
all that have joined and attended our monthly
Meetups!
Looking forward to starting our second year with
more presentations, possible workshops and
guest/member presentations.
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3. Quick ChescoIM Housekeeping
• Liberty Union
• How our Meetup works
• April & May Meetups
• Quarterly Mega-Meetups – KOP
• Member Intros – welcome first time members!
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4. Since last month
• Triple Meetup / Mega Meetup in KOP recap
• LinkedIn Group for ChescoIM started.
– Join at http://bit.ly/ChescoLI
• Carla & Jeff will be launching a new Podcast Series
soon
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5. LinkedIn Presentation

6. LinkedIn “Profile 101”
• Maximize your Profile
• Using Groups to your advantage
• How to Search Effectively
• News and Account Types
• CardMunch App
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7. How to Improve Your Profile
• Click on the Profile link and then you‟ll see
the improve your Profile button.
• Gauge how “complete” your profile is by
monitoring the bar and % complete
• To maximize your profile you‟ll want to:
• Update your headline & summary
• Complete your Skills section
• Update past jobs and education
• Ask for Recommendations
Now let’s get into our profiles!
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8. Maximize Your Profile…
Maximize your ability to be
found.
Every word in your profile is
keyword searchable.
Make each section:
• keyword rich
• meaningful
• readable
Be sure to add relevant website
links and a professional photo.
Your summary should also be
keyword-rich.
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9. Profile Sections and Limits
The best LinkedIn Profiles will
have every section completed.
• Headline – 120 characters
• Summary (w/ Specialties) –
2,000 characters
• Skills & Expertise
• Job & Education entries up to
2,000 characters each
• Recommendations
You can also move sections of your
profile. When in „edit‟ mode you can
click and drag sections to re-order.
Give it a try.
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10. …Ask for Recommendations…
Ask your coworkers, managers, business
contacts (current and old) to leave you a
recommendation.
Best way to “ask” is to leave one for them first!
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11. …by doing those things, you can be found!
With a well-tuned profile containing
keywords associated to your job title,
skills, etc. you will have a much
greater chance of being found in
search queries.
Just this week, Jeff‟s profile has shown
up in 14 searches and viewed by 13
different people.
Also since the beginning of the year
there have been over 8,500
appearances in search and 408
views of Jeff‟s profile.
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12. Using LinkedIn Groups

13. Using LinkedIn Groups
• Join as many relevant groups as
possible. (max of 50)
• Engage in existing group
conversations and use your blog
posts to support your engagement.
• Start group conversations based on
content
• Once someone responds to your
comment, continue to engage. Build
relationships.
• Be helpful and share valuable
information that positions you as an
industry thought leader.
• Connect with the people who
frequently engage you.
People in your groups are searchable
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14. Create a Group
• Internal closed group for your company
• Organize & provide communication channel for
members of organization
• Feed a common interest of customers
• Foster discussion on hot industry topics
Join the ChescoIM Group at http://linkd.in/ChescoLI
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15. Group Statistics
Gain some insights into
who is involved in your
group.
These are the stats for
our group, Chester
County Internet & Social
Media Marketing Group
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16. Search, News and Account Types

17. Searching for People
LinkedIn is a great search
tool for finding
connections.
Your searches will look
through your entire network
(of allowable members)
Use Advanced Search,
very powerful!
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18. LinkedIn as a News Source
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19. Free vs Paid Accounts
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20. Business Card Reader by LinkedIn
1-Tap LinkedIn Invites
Just scanned an important business lead?
Connect via LinkedIn with just one tap.
Expanding your professional network has
never been easier!
Real Humans, Not Computers
Every business card you submit is
transcribed, edited and reviewed by
multiple workers to guarantee accuracy.
Our workers even crop the company logos
from business cards!
http://cardmunch.com/howitworks.html
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22. Stay Informed about ChescoIM
• Facebook
– Facebook.com/ChescoIM
• LinkedIn Group
– http://linkd.in/ChescoLI
• Twitter
– @ChescoMarketing #ChescoIM
– @JeffTincher
– @WilsonVA
• Meetup Page
– http://bit.ly/ChescoIM
Invite your friends and
co-workers to join us next month!
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