Wolkia presentation for the Lynchburg chapter of Retail Alliance - Introduction to Social Media for Business

1. Intro to Social Media for Business April 14, 2010 Tina Merritt, Wolkia.com

2. How the Internet Has Changed Marketing "Old Marketing" = Outbound Marketing With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond. In other words, at least 97% of your marketing efforts are wasted.

4. Ads in magazines

5. Cold calling

6. Door knocking

9. "New Marketing" = Inbound Marketing The way people shop has changed drastically. People are much more in control of what information they receive & how they receive it. By the time they reach the merchant, they are much farther along in the sales process but we know much less about them.

10. Examples of Inbound Marketing: • Search engine optimization (SEO)• Pay per click (PPC) advertising• Blogging • Buzz marketing - Social Networking• Targeted landing pages• Conversion tools• Sophisticated analytics

11. Seth Godin Quotes: "Finding new ways, more clever ways to interrupt people doesn't work" “A phone call is an interruption” “Selling to people who actually want to hear from you is more effective than interrupting strangers who don't”

13. SEO (Search Engine Optimization) Means Nothing Unless you have YEO (You Engaging Others)

14. Must be Consistent

15. Must not be Self-Promoting (it's about "we" not "me")

16. The power is in the numbers

17. In general, you have 5 seconds to engage someone once they come to your site.

19. Easy to shift gears & try new campaigns

21. Give visitors a reason to return

22. Offer buttons to "tell a friend“ and “share”

24. Commenting to drive traffic

25. Forums

26. Use photos

27. Use videos

28. Use maps

30. Linkedin

31. Myspace

32. Foursquare

33. Twitter

34. Flickr

38. Facebook Ads

39. Lead conversion rate

40. Sign-up forms

42. Use Google Alerts to track yourself, your competition, your farm, your sphere, etc.

44. Benefits of Having a LinkedIn Presence It’s an “international on-going business meeting” Opportunity to collaborate with customers, thought leaders and colleagues GREAT SEO Increased visibility LinkedIn Groups Connect with former classmates and colleagues

45. Establishing Your LinkedIn Profile Use a professional photo Add links to your website and other profiles Recommend others & get recommended Only invite people you know as contacts Fill out the profile accurately and completely This is an online bio – have someone proofread it Also be sure to add a company profile!

47. 50% of FB users check in at least once per day

48. Average FB user spends almost 1 hour on FB each day

49. More than 1.5 million businesses have FB pages

50. More than 20 million users “FAN” pages each day

51. The average user has 130 friends

53. Facebook Profiles vs. Pages Profiles are personal, Pages are for business It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising Pages are indexed by Google

54. Facebook Advertising Pay Per Click (CPC)/Pay Per Impression (CPM) Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple or different campaigns Target by demographic, location, workplace, etc.

55. What the Heck is Twitter?

56. Twitter is…. Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. - wikipedia

57. Twitter Applications The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users. A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.

58. My Definition of Twitter… Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves. No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.

59. FOURSQUARE

60. Foursquare for Business Foursquare can tell you how many times a customer has been to your venue or the frequency of their visits. Many venues are now using this data to reward their most loyal customers with freebies or discounts.

62. There’s No Such Thing As Too Much Exposure! Yelp Tripadvisor Yellowpages Myspace Streetadvisor Ehow Meetup And many more!

63. Thank You for Inviting Me! Tina Merritt Wolkia.com 757-287-6338 tina@wolkia.com Twitter: @wolkia@tinainvirginia