5. Definition: When we build our real estate websites, do some search engine optimization, and promote our sites in other ways, we're doing the right thing. However, telling potential listing clients how many visitors your site gets isn't enough. Real estate listing syndication is the process of getting a listing's information displayed on other sites around the Internet. This can be a manual task, but is more effective if somehow done with an automated process.
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11. Don't waste time in getting your listings syndicated to as many acceptable major sites as possible. Then prepare a list of those sites, "syndication list", and take it into your listing presentations. Never lose a listing again just because an agent or broker is touting the traffic to their local site.