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1. Tina Arnoldi
360 Internet Strategy LLC
www.360InternetStrategy.com
www.slideshare.net/tinaarnoldi

2. Meet Tina Arnoldi, the founder of 360 Internet Strategy, and a
resident of Charleston, SC since the late 1990s. She is
qualified in both Google Analytics and Google AdWords,
helping numerous clients manage their internet strategy.
Tina is also an experienced presenter, offering instruction on
topics including Google tools and social media. As a licensed
professional counselor (LPC), she has a unique set of
qualifications and insight on consumer behavior.
She was recognized in 2007 by the Charleston Business Journal
with a “Forty Under 40″ award and again in 2011 as
an Influential Woman in Business.

3.  LinkedIn operates the world’s largest professional network
on the Internet with more than 238 million members in
over 200 countries and territories.
 Professionals are signing up to join LinkedIn at a rate of
more than two new members per second.
 Sixty-five percent of LinkedIn members are located
outside of the United States.
 There are over 30 million students and recent college
graduates on LinkedIn. They are LinkedIn's fastest-
growing demographic.

4.  We’ll walk through my profile as
an example because I can
comfortably pick it apart!

5.  Background
 Experience
 Interests
 Expertise
 Job searching
 Business partners
 Used in introductions

6.  Natural, friendly smile
 Headshot – small thumbnails
 Professional dress
 Ladies – limit makeup and jewelry
 Only you – save the pets for Facebook!
 Current – not your high school photo
 Be consistent across channels

8.  It doesn’t have to be your job title
 Keywords about your skills
 Jargon-free
 “Director of Happiness”
 “Chief Officer of Goodness”

9.  Name
 Picture
 Location
 Category
 Recommendations
 Connections

10. Customize your website listings

11. Appropriate contact info
Professional email
address:
NOT luvs2party@yahoo.com
Professional voice mail:
NOT yo, yo, yo

12. How much do you want to
share without requiring a
log-in?

13.  At a glance
 No log-in
needed

14.  Never leave it blank
 Max it out
 Share accomplishments
 Make it easy to read with headers
 Include contact info
 Use keywords

15. My background is unique with education in psychology, criminal justice and technology. During
my 7 years with Coastal Community Foundation (CCF), I managed technology for the organization
which included hardware, software, and custom reporting.
In February of 2010, I co-founded and served as the Director of Palmetto Technology Hub until
October of 2012. We received several grants from Google to support this initiative. Activities in
this role included social media, volunteer management, event planning, and marketing activities.
In August of 2013, CCF received $37,980 from another Google grant I wrote to extend the
technology offerings to nonprofits.
As a consultant, I help businesses with their online presence since I am Google Analytics &
AdWords Qualified. My public presentations are generally on social media, technology tools, and
having a successful online presence and I also offer half-day training on these topics.
Although not currently in the counseling field, I maintain my LPC status (licensed professional
counselor)
Specialties: training, editing, writing, social media, nonprofit, freelance, counseling, technology,
blogging, consulting, google analytics, book reviewer, google adwords, SQL, SSRS, Crystal
Reports, volunteer coordinator, marketing for PATH, event planning, marketing, presenting

16.  Speaking engagements
◦ Association of IT Professionals – 2010
◦ First Federal Nonprofit Network lunch - 2010
◦ Chas Area Grant Professionals – 2010
◦ Jaycees – 2010
◦ Council on Foundations – 2010
◦ Google Nonprofit Boot Camp – 2011
◦ Googlefest – 2012
◦ Association for Fundraising Professionals – 2012
◦ SC Association of Volunteer Administrators – 2012
◦ Special Olympics Leadership Conference – 2012
◦ Google senior event – 2012
◦ Google Analytics for Nonprofits – 2013
◦ Dig South – 2013
◦ Googlefest - 2013
◦ Association for Fundraising Professionals – 2013
◦ Need to add my speaking engagements for September

17. Set up a
SlideShare
account, post
presentations,
and integrate it
with LinkedIn

18. • Use keywords naturally
• Stay away from jargon – AdWords or PPC or paid ads?

19. Probably too long
What do I want a
client/employer to
see first?
Not an action –
better for summary

20.  Give them first
 Tell people what you want to highlight
 Make sure the person knows who you are
(yes, I’m serious)

21.  Publications
 Volunteer contributions
 Projects

24.  Name it with a hyperlink, creates an inbound
link to another site
 Relate it to a position to show expertise
 Add “team members”
 Review your calendar for the past 6 months

26.  Sometimes you
should not
accept an
endorsement
 Focus on
strongest skills
and those you
want to use

30.  Be discrete: Joining a job seeker group while
you’re employed?
 Add valuable content. It’s not all about you.
 Use them as an “in” with people.
 Start a group – IF you have a reason and time
to manage it!
 Not for company PR.

32.  Make it about you, not the company
◦ “The start-up of you”
 Have outside interests
 Use creative, key-word heavy job titles
 Shows up more in results if complete

33.  Give examples of skills being used
 Add LI to your website
 Include URL in signature
 Hide low priority endorsements
 Be clear about skill level

34.  If you don’t know someone, give them a
reason to connect
◦ Did you even look at their profile?
 Don’t send desperate sales messages
 Don’t beg for endorsements
 Do seek people out to meet without an agenda
 It’s okay to “un-do” a connection

35.  Weekly
◦ Make connections after every meeting
 Have a reason to connect
◦ Check your update feed and comment
◦ Add a unique update (make it different from other
channels)
◦ Add a useful discussion to a group
 Monthly
◦ Write a recommendation
◦ Review your skill set
◦ Add completed projects

36. Tina Arnoldi
360 Internet Strategy LLC
Next up: Google Analytics Training – October 9th
REGISTER: www.360InternetStrategy.com
www.slideshare.net/tinaarnoldi