Overview of SEO (search engine optimization), importance of keywords, on-site tags, link building and content.

1. Tina Arnoldi
Coastal Community Foundation
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2. The Day Job
 tina@coastalcommunityfoundation.org
◦ 793-6036
The Evening Job
 tina@360internetstrategy.com
◦ 410-9320
◦ Blog with helpful tips
Online
 Twitter: TinaArnoldi
 Linkedin: TinaArnoldi
 Slideshare: TinaArnoldi
 YouTube: TinaArnoldi
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The Fun Stuff
• Pinterest: TinaArnoldi
• UniqueAndHandmade.com

3.  SEO Intro
 Keywords
◦ Analytics
 On-site – (Briefly, this is for the techie)
◦ Page tags
◦ A little bit of html
 Link building
◦ Don’t be sketchy
 Content
◦ Don’t be boring
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4.  Intent
◦ Navigational
◦ Informational
◦ Transactional
 Short phrases
 Blended search
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5.  Crawling pages looking for content
◦ Text-driven (they won’t see your pictures)
 Indexing – storing for retrieval
 Pushes out relevant results
Google still owns 2/3rd of the market
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6.  Page Rank
◦ 0 – 10 – higher is better
◦ Inbound links
 Page Authority
◦ 100 point scale – higher is better
◦ Updated more often
◦ Dependent more on content
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10.  Violated webmaster guidelines
 Tell Google
◦ http://www.google.com/submityourcontent/
 Create a sitemap
 Is your site only images?
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12.  People find you by typing keywords into their
browser
◦ Analytics
 Customer-centric – stay away from lingo!
◦ Charity
◦ Nonprofit
◦ Organization
 Long-tail (less competition)
◦ Nonprofit (lots of traffic but….)
 After school programs (….higher conversion rate)
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Sitemapdoc.com

14.  Google Adwords
 WordTracker
 Microsoft adCenter
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16.  Google Adwords
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22. A little html
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23.  Speak HTML
 <title> (topic)
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24.  <h1>
 <alt>
 <meta description>
 <meta keywords>
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29.  Quality over quantity
◦ Don’t beg
◦ Don’t buy
◦ Be relevant
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34.  People are searching with “where”
◦ Volunteer Charleston
◦ Food pantry Mount Pleasant
 Chances are you’re already listed and it could
be wrong
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35.  Verify listing (or remove)
 Complete profile
 Relevant categories
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36.  Google Plus (Places)
 Yelp
 Bing
 Citysearch
 Yahoo local
 Yellow pages
 Best of the web
 Hotfrog
 InsiderPages
 Guidestar
 Charity Navigator
 Superpages
GetListed.org
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41.  Engaging
 Unique
 Serves a purpose
 Lists
 Negative
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 Use keywords (but don’t over-do it)
 References back to site
 Images
 Videos

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47.  Popular on social platforms?
 How does it look on mobile?
 Is there a sitemap?
 Images?
At a glance: Woorank.com
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 Blog?
 Headings?
 Keywords?
 Backlinks?

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50. Wow. This was great Tina. What
parallel universe do you live in?
I can barely get my job done as it is.
Do you seriously think I have time
for this?
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51. The full slide deck will be posted on
slideshare and….
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52.  1. Keyword research
◦ Important for any content
◦ Set up Google Analytics
 2. Local listings
◦ Clean up existing ones
 GetListed.org
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 3. Backlinks
◦ Who already likes you?
◦ Opensiteexplorer.org
 4. Audit existing
content

53. The Day Job
 tina@coastalcommunityfoundation.org
◦ 793-6036
The Evening Job
 tina@360internetstrategy.com
◦ 410-9320
◦ Blog with helpful tips
Online
 Twitter: TinaArnoldi
 Linkedin: TinaArnoldi
 Slideshare: TinaArnoldi
 YouTube: TinaArnoldi
53
The Fun Stuff
• Pinterest: TinaArnoldi
• UniqueAndHandmade.com