Tim van Letht presents on Interpolis' social media strategy and approach. Interpolis has been active on social media since 2008, starting on YouTube and later expanding to Twitter, Facebook, LinkedIn, and Pinterest. Interpolis focuses on using social media for customer service, reputation monitoring, prevention tips, and gamification. Their social media philosophy emphasizes freedom, trust, responsibility, and involvement.
2. Tim van Letht
• Interpolis Strategy &
Innovation team
• Achmea Young Professional
of the Year 2012
• Blogger at Spotlight Effect
• Best trend forecast in Dutch
financial industry 2011
(Finno.nl)
Interpolis.
Glashelder
11. Some rules from the
Interpolis approach on
social media
• Interacting in an open and understandable
way
• Focus on problem solving
• Admit the truth
• Do not make impossible promises
• Driven by service, no sales
Interpolis.
Glashelder
16. Twitter: service, everyday
• Focused on service and
reputation monitoring
• 7 days a week, till 10pm
• Handling 175 questions and
complaints every month
• 4000+ followers, one of the
most popular insurance
companies in NL on Twitter
Interpolis.
Glashelder
22. Facebook
• +/- 7500 fans
• Our fanbase is 11x bigger than one year
ago
• Change in fan behavior: service questions
and complaints are moving from Twitter to
Facebook
• Challenge: create a continuous dialogue
with our customers
Interpolis.
Glashelder
24. LinkedIn
• LinkedIn is our ‘super-intranet’. The
network to connect with the Rabobank and
our customers
• Activities on LinkedIn are mainly focused
on B2B
• Rolling out content strategy to build on our
thought leadership next year
Interpolis.
Glashelder