1. Campaigning and Lobbying Using Social Media to connect and promote your work. Tim Spalding

2. Think Strategy © Tim Spalding

3. Social Networking © Tim Spalding

4. Social Media It’s all about relationship © Tim Spalding

5. Traditional Media © Tim Spalding

6. Some Social Media Platforms © Tim Spalding

7. The Big Three © Tim Spalding

8. Facebook 1,730,040 users in Ireland 37.42% Penetration of Population 56.86% Penetration of online users 3.62% Monthly growth rate © Tim Spalding

9. Facebook Age Profile Ireland © Tim Spalding

10. Twitter Users Ireland – 150,000 estimate World – 190,000,000 estimate 65,000,000 Tweets per day estimate © Tim Spalding

11. YouTube Stats Exceeds 2 Billion views per day 24 hours of video uploaded every minute Average person spends 15 minutes per day watching YouTube © Tim Spalding

12. Blogging 50 Million Blogs worldwide Interactive User controlled Google friendly – more searchable © Tim Spalding

13. Integrate Your Platforms © Tim Spalding

14. Politicians using Social Media 86% currently use Facebook 42% currently use Twitter 35% currently use Blogs 11% currently use YouTube Source: http://irishmediawatch.com/?p=1758 © Tim Spalding

15. Journalists and Social Media 89 % of journalists source stories from blogs 65 % of journalists use Facebook and LinkedIn for research 61 % of journalists rely on Wikipedia for information 52 % of journalists use Twitter http://hightalk.net/2010/06/09/social-medias-staggering-influence-on-journalists/ © Tim Spalding

16. Pages and Profiles on Facebook Profile Page Individual person Only one Profile per person Businesses, Organisations, etc not allowed Where you have Friends Can send messages to Friends Remember your Privacy Settings! Create Events Photos, Videos Businesses, Organisations, Personalities (Rock Stars, Politicians, etc), Community Pages have Fans (Likes) Can send messages from Community (Group) Page Create Events Photos, Videos Only get posts related to the Page © Tim Spalding

17. Facebook PAGE Do not use a Profile for your group Make comments that encourage discussion & interaction Post links to news items Post links to blog articles Post video from YouTube Promote events Host discussions Use Community (Group) Page for people to share on a topic © Tim Spalding

18. Using Pages and Profiles Facebook Page belongs to the organisation Members, Staff, Volunteers can have individual Profiles Encourage people to use their Profile to promote the Page Have a Social Media Policy! Remember your Privacy Settings © Tim Spalding

19. Setting up a Facebook Page Create your page www.facebook.com/pages Promote your page on your website www.facebook.com/badges Start a Cause on Facebook www.facebook.com/causes Get a Vanity URL with 25 ‘likes’ www.facebook.com/username © Tim Spalding

20. Some Pages on Facebook http://www.facebook.com/ClaimingOurFuture http://www.facebook.com/amnestyinternationalireland http://www.facebook.com/CWC.Donegal © Tim Spalding

21. Tell Your Own Story in a Blog Use your blog to write articles about your issues You are in editorial control Post pictures Post video Interact with your audience through comments Promote through your other Social Media platforms © Tim Spalding

22. Get Tweeting Twitter is Microblogging 140 Characters per Tweet @myname, @timknockalla Followers #hashtags– used to label topics Promote links to blog articles & video Promote links to news items Engage in conversation Personal for interaction – organisation for information Tweetdeck – a bit of automation & management © Tim Spalding

23. Now appearing on Broadcast yourself! It doesn’t have to be complicated Use stills and voice Use PowerPoint Use a home video camera Do take time to prepare your video! Rehearse! © Tim Spalding

24. Links Blogging www.blogger.com www.wordpress.com Facebook www.facebook.com www.facebook.com/pages Twitter www.twitter.com YouTube www.youtube.com © Tim Spalding