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Channel the unbridled energy of America’s cheerleading force on behalf of your brand!
What is Varsity TV? Varsity TV features the best in cheerleading, from competitions to lifestyle and timely relevant content. Original Programming Competitions Makeup Show  (Competition and everyday) Beauty Routines (Best Cleansers, Hair Styles) Style & Fashion Cheer Jams (Music for Cheers) Music and Movie Reviews Exclusive and Original Only Seen on Varsity TV Friday Night Cheerleading in America captures the spirit and tradition of high school football through the eyes of their biggest supporters, the cheerleaders. From pep rallies to parades the series gives you an inside  from coast to coast . Step-by-Step  is a dance lifestyle series planned for 2008-2009 season
Customer Engagement with Varsity TV All routines from Varsity Championships  are immediately uploaded to VarsityTV enabling friends and family to watch online 2 million video streams on average per month. Videos are on-demand by search 3.2 million video streams in one month of competition season! Television is a “lean back” experience, VARSITYTV is a “lean forward” experience Kelsy Group Study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching
Prestigious Competitions Nationwide 816 Events  427,688 Participants 651,211 Spectators 1,078,899 Total Attendance One and two day major competitions Complete geographic coverage Large spectator presence
A MILLION STUDENTS STRONG!! 40,000 high school & jr. high programs 2,500 college & university programs 450,000 participants in Varsity summer camps, Clinics & special events 34 years in business Dominant market share in all segments
Measurable Results ,[object Object]
Largest cheerleading community on the Internet
200,000 unique visitors per month with 330,000 unique visitors online at peak season
VarsityTV is Companion Viewing Environment for everything  Varsity. On average visitors spend 9.12 minutes with video that they search for.
Varsity TV completes the engagement that offline events start
Total Audience engagement,[object Object]
Brandcasting in existing shows,[object Object]
2 million

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Varsity TV on Gen 2 Network Deck

  • 1. Channel the unbridled energy of America’s cheerleading force on behalf of your brand!
  • 2. What is Varsity TV? Varsity TV features the best in cheerleading, from competitions to lifestyle and timely relevant content. Original Programming Competitions Makeup Show (Competition and everyday) Beauty Routines (Best Cleansers, Hair Styles) Style & Fashion Cheer Jams (Music for Cheers) Music and Movie Reviews Exclusive and Original Only Seen on Varsity TV Friday Night Cheerleading in America captures the spirit and tradition of high school football through the eyes of their biggest supporters, the cheerleaders. From pep rallies to parades the series gives you an inside from coast to coast . Step-by-Step is a dance lifestyle series planned for 2008-2009 season
  • 3. Customer Engagement with Varsity TV All routines from Varsity Championships are immediately uploaded to VarsityTV enabling friends and family to watch online 2 million video streams on average per month. Videos are on-demand by search 3.2 million video streams in one month of competition season! Television is a “lean back” experience, VARSITYTV is a “lean forward” experience Kelsy Group Study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching
  • 4. Prestigious Competitions Nationwide 816 Events 427,688 Participants 651,211 Spectators 1,078,899 Total Attendance One and two day major competitions Complete geographic coverage Large spectator presence
  • 5.
  • 6. A MILLION STUDENTS STRONG!! 40,000 high school & jr. high programs 2,500 college & university programs 450,000 participants in Varsity summer camps, Clinics & special events 34 years in business Dominant market share in all segments
  • 7.
  • 9. 200,000 unique visitors per month with 330,000 unique visitors online at peak season
  • 10. VarsityTV is Companion Viewing Environment for everything Varsity. On average visitors spend 9.12 minutes with video that they search for.
  • 11. Varsity TV completes the engagement that offline events start
  • 12.
  • 13.
  • 17.
  • 18. Monthly Varsity TV Inventory… Video Page Skins ($50 CPM) Top Flash Banner Player Skin - Companion Ad Rich Media Rolls (Pre, Mid, Post -$35) See Scion, McDonalds, Steve Madden etc. Overlays and In-Page In-Page Banners-- $2.50 Overlays -- $10.00 ??? Custom Newsletter and Standalone Email Supported($5000) Watch to Win Text to Win etc Live Reads ( Endorsement Video) $75 CPM
  • 19.
  • 20. Higher GPA , 9 out of 10 enroll in college
  • 21.
  • 22.