Social Media Strategy presentation from Templeton Interactive. Learn how to get started with your social media strategy today.

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Social Media Strategy
Development

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Strategy Overview
 Does a Social Marketing Strategy Make Sense?
 Benefits of Social Media
 How to Measure Program Success
 Benchmarking
 Social Phase Definition – where is your company?
 How to Develop a Strategy
 Six Steps to Getting Started

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Benefits of Social Media*
85.4%
* 2011 Survey of US Marketing
Executives by Focus Business Experts

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How to Measure Program
Success?
 The three top metrics are*:
 Actual value of sales generated by social media
programs
 Estimated value of new leads generated by social
marketing programs
 Reduced cost of customer support and customer
acquisition due to social marketing programs
 Most companies know the value of a qualified lead –
use this info for ROI calculations
 Don’t forget that there are two ways to gain value –
increased revenue and reduced costs
*Marketing Sherpa 2011 Social Media Benchmark Survey

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Three Phases of Social Marketing
Maturity*
Trial Phase Transition Phase Strategic Phase
Organization does not
have a process or
guidelines for
performing social
marketing
Organization has an
informal process with a
few guidelines it
sporadically performs
Organization has a
formal process with
thorough guidelines it
routinely performs
Companies in the Strategic phase are 4x more
likely than Trial companies to have measurable
ROI. * Courtesy Marketing Sherpa

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Six Steps to Getting Started with a
Strategic Approach
 Perform Competitive Analysis
 Establish Goals
 Determine Platforms
 Set Up Profiles
 Build the Community
 Engage and Grow

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Strategic Approach: Establish
Goals
What do you expect social media to accomplish?
 Convert social media members into paying customers?
 Achieve or increase measurable ROI from social
media?
 Achieve or increase measurable lead generation from
social media?
 Improve the cost efficiency of customer support
programs?
 And don’t forget – collaboration benefits from internal
social media

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Next Steps
 Perform Competitive Analysis
 Establish Goals
 Determine Platforms
 Set Up Profiles
 Build the Community
 Engage and Grow
Phase 1
Phase 2

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About Templeton Interactive
 20 years marketing experience
 Best of breed, tailored solutions – no vendor bias
 The “A Team” Concept – bring the best talent
aboard
 Industry Experts
 Programmers
 Writers
 Suppliers

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Thanks!
e) timt@templeton-interactive.com
c) 949-235-3452
Follow me on Twitter @timtempleton