Discover some of the more fascinating retail stories happening before our very eyes… VM Chronicles 9 A ninth series of Extra-ordinary Retail Events iNtimate Relationship: The C-Change for Apple Wicked Company: An Invitation to Indulge Smart Cookies: Every Angle Covered in Chocolat: Cosmetic Changes: Original Icon Just Too Good to Eat Sweet Sounds for UrbanEars: Colour in a World of White Noise Puma21: Summer Season Comes of Age A Sonic Site: Sore Eyes is Music to Your Ears One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry https://www.vm-unleashed.com https://www.facebook.com/VMunleashed.Ltd

1. from VM-unleashed! Ltd

2. The 9th series of extra-ordinary events
Wicked Company: An Invitation to Indulge
No longer Whiter than White. Invitations abound and temptations
await around every corner as The White Company urges its customers
to wallow in the beauty of its assortment and experience first hand the
softness, the quality, the fineness and the sheer irresistibility of its
products. A formal invitation seems hardly necessary with displays and
imagery that compel the customer to touch and hold sculptured
bottles of perfume, hand-made quilts, blankets woven from exclusive
yarns and duvets filled with the finest downs. Far from hiding its
beauty under a veil, White Stuff knows that only complete involvement
with its products communicates its true value to the customer. Actions
speak louder than any words except maybe "Try me!"
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No. 0901

3. The 9th series of extra-ordinary events
Sharp Cookies: Every Angle Covered in Chocolat
"Putting Chocolate on Everyone's Lips" physically and metaphorically is
the motivation behind the marvel that is Hotel Chocolat. No bean is left
unturned in its quest to make it the substance of dreams, the choice of
kings and the downfall of us all. Clever packaging and powerful
propositions segment the assortment into manageable chunks of
distinct flavour and choice. The selector wall with its multi-buy
promotion draws both destination and impulse shopper; the colour
coded range of boxes add authority and logic of choice, whilst the
hanging slabs of swirling patterns in white and brown add the originality
that oozes from every corner of this concept. Add the final ingredient of
sustainable cocoa bean plantations and the recipe is complete to satisfy
a nation's appetite with a sweet tooth and weak pockets.
full posting on facebook
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No. 0902

4. The 9th series of extra-ordinary events
Cosmetic Changes: Original Icon Just Too Good to Eat
Beauty may be skin deep but originality knows no bounds. If you think
you know Lush then take another look. Firstly take a novel idea, then
create beautiful and sensual soaps, toiletries and cosmetic
combinations, mould them into the most exquisite and unusual shapes
and colours, and present them in the most scrumptious delicatessen
imaginable complete with fresh fish ice tray, macaroon plate stands
and vintage cheese boards. Lush could never be accused of letting the
moss gather under its fragranced feat, innovating with the first Fairtrade vanilla, collaborating with exclusive spas and developing a
recyclable wrapping paper. True beauty definitely dies come with age.
full posting on facebook
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No. 0903

5. The 9th series of extra-ordinary events
iNtimate Relationship: The C-Change for Apple
A new hero, in a new era, for Apple, heralded into the temples of
temptation with a spectrum of colour and metallic glow that is the
choice of plenty for the advocates of the new C-phone. The stores are
not just a testament to the skill in the introduction of the new but very
much to the continuity of the intimacy that the apple fraternity share
with their existing appliances. The open tables offer an invitation to
explore each individual product attribute, presented exquisitely for
interaction and examination. The spectrum of colour choices adds
authority to each range, whilst information overload arrives via the
ever-present Ipad - the information delivery mechanism for the retail
industry as a whole. Cross platform themes such as the RED range
supporting AIDS charities in Africa add another reason to engage in this
most intimate of brands.
full posting on facebook
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No. 0904

6. The 9th series of extra-ordinary events
Sweet Sounds for UrbanEars: Colour in a World of White Noise
A simple store speaking louder than words makes the action of listening
a pleasure and an experience. UrbanEars is a concept in listening from
Scandinavia, an ergonomic and aesthetic sound sensation for all the
world to enjoy. The concept is based around colour , sound quality and
the pleasure of wearing headphone in the office, on the train,
commuting on your bike or on a plane. The store presents its product as
individual heroes, each which its intrinsic features and sound philosophy
combined with a rainbow of colour tone, or a sound block of blue and
red or green. The hero presentation is complete with a spectrum of
distinctive and desirable boxes creating and delivering colour in a world
of white noise.
full posting on facebook
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No. 0905

7. The 9th series of extra-ordinary events
Puma21: Summer Season Comes of Age
For 3 months Boxpark has been home to PUMA21 where the specialist
sports brand has shared its space with an array of aspiring artists.
Charlotte Stone, the design collective – Circle London and Amar Stewart
have exhibited works alongside a limited edition of exclusive Puma
products. From the Oslo Crew Sweat to the Traction Backpack 21
limited edition prints have been given away with any Puma purchase, in
a cool collaboration that illustrates exactly the ethos behind the
Shoreditch social shopping destination.
full posting on facebook
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No. 0906

8. The 9th series of extra-ordinary events
A Sonic Site for Sore Eyes is Music to Your Ears
The UrbanEars concept takes a small perfectly formed product and
projects it into the lives of consumers in a fun, fashionable and
environmentally sustainable way. The myriad of messages are
presented in a beautifully simple and stylish way allowing the customer
to select by lilac, lemon or whatever hue is particularly you. Limited
editions combine function and fashion, with the superbly subtly coloured
Pumpkin capturing amber audio ambiance ideal for your autumn
activities. Environmental credentials are encapsulated by Platten, where
every re-constructed headpiece comes complete with coordinates for
your own 5sqkilometres of protected Costa Rican forest packed with
rare butterflies, beautiful bugs and special spiders. On every level
UrbanEars is a brand to get your head around.
full posting on facebook
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No. 0907

9. The 9th series of extra-ordinary events
One Seagull Makes an Evisu Summer:
Hand Painted Pocket Poetry
The intimate environs of Boxpark create the perfect setting for the
individual art of the exclusive denim brand. Obsessive in detail the
manufacturer maintains its personalised proposition through the option
of hand-painted pocket designs from its iconic seagull to a variety of
signature signs. Inspired by the denim decoration of 1950s America
where cotton was in short supply and paint creativity the only
opportunity to customise your leg wear, the vintage feel and personal
nature of each product is complete as the individual cracking and
distressing of each design makes every denim a unique representation
of the Evisu brand.
full posting on facebook
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No. 0908

10. VM-unleashed Ltd!
11 Moat Farm
Royal Tunbridge Wells
Kent TN2 5XG
UK
Tim Radley
Managing Director
tim.radley@vm-unleashed.com
07967 609849
www.vm-unleashed.com
VM-chronicles: a series of extra-ordinary events
from VM-unleashed! Ltd