1. Fashion Writing

2. TEXT WARS
Write a text to a friend with the following
information – do not send.
I will meet you at eight thirty in the evening on Tuesday the
second of March outside the Greggs at the corner of
Williamson Street and Appletree Road near where you
live. Wear the shirt I bought you for your birthday last
year. I am bringing Freda, the girl you met once before
and you told me she was chatting everyone up. You
didn’t like her. Make sure you bring plenty of money as it
will be expensive. Goodbye.

3. FASHION WRITING
JOURNALISM
SOCIAL MEDIA
PR
CONTEXT

4. What we will be looking at:
• The differences between print media
• Where we find fashion in print media
• The differences in writing for different media
• Effective PR writing and presentation
• Using basic social media in PR
• Basic PR campaign
• We will make an online magazine to compliment the Camden project
• We will make an official press release for the Camden project

5. JOURNALISM
PRINT MEDIA
NEWSPAPERS
MAGAZINES

6. NEWSPAPERS
OPINION
SUBJECTIVE
PERSONAL PERSPECTIVE
COMMENT
http://www.scotsman.com/lifestyle/fashion/fiona-mccade-lighter-wardrobe-wayto-man-s-heart-1-3253022
Works well as a blog.
NEWS
OBJECTIVE
FACTUAL
FORMAL
CAN BE SENSATIONALIST

7. Writing news tips: google
http://grammar.yourdictionary.com/grammar-rules-andtips/tips-on-writing-a-news-report.html
http://www.bbc.co.uk/bitesize/standard/english/lit_form/
newspaper/revision/1/
http://writing.umn.edu/isw/assets/pdf/publications/Irving
%20Fang.pdf

8. NEWSPAPERS
NEWS
1. PURELY FACTUAL: BRITISH HIGH STREETS
HAVE BEST YEAR YET THIS XMAS
2. SENSATIONALIST: BECKHAM APPEARS IN
UNDERPANTS ADVERT FOR M&S

9. MAGAZINES
NICHE
LIFESTYLE
INDUSTRY
MARKET
FASHION FEATURE
ART

10. NICHE
More or less fashion-based, focuses on fashion-related
subject matter but with narrow focus around subject
matter.

11. LIFESTYLE
HEAVY BIAS TOWARDS FASHION.
LARGE FASHION FEATURES & MANY PHOTOS.
INTERLOCKING SUBJECT MATTER.
Aimed at different markets

12. STATUS is Asia’s youth culture magazine, focusing on the
future of fashion, music, art, and urban lifestyles–from
Manila to Singapore, Seoul to Paris, LA to New York, and
everywhere in between. We are always on the watch for
rising trends as they gain ground in the streets. We excite,
inspire, and affect the influencers of tomorrow.

13. Fashion mags can share attributes with art mags:
Infrequent publication
Huge format
expensive

14. The book version of artUS 2011-2012 (issues 31-33),
published by Intellect (United Kingdom), will conclude the
print series. The book, with introduction by Paul Foss
(“German Requiem for Print and Social Media”), may be
purchased for $45 (US/Canada, plus $10 for overseas air).
Back issues are available. Please check the website for
future announcements.

15. MARKET
Overall, 40% of UK magazine buyers prefer print to digital
(45% of women)
35% like the look and feel of printed magazines (41%
women)
And 32% like the convenience of print magazines (36%
women)
Yougov magazine consumption 2012

16. Published 10 times a year
Despite the appreciation of print as a medium, around half
(47%) of all magazine purchasers say they are buying less
often.
However in contrast, almost three in ten (28%) have not
changed their buying
A small minority of 5% are buying more often.
Yougov magazine consumption 2012

17. Most fashion/lifestyle mags have online presence.
Vogue has a huge site with interactive elements.
Flaunt also includes interactive.
iD is only online now, though since being bought by Vice.

18. SPELLING – SPELLCHECK – UK ENGLISH
GRAMMAR – READ AND READ AGAIN –
PROOF READ – GET OTHER STUDENTS
TO PROOF READ
STYLE OF LAYOUT – PARAGRAPHS ETC
PRESENTATION FORMAT – WORD DOC
AS BASIS

19. HOW TO
HOW NOT TO
EXAMPLE

20. IN CLASS ASSIGNMENT
Pair up
WRITE REPORTS ON 2 SUBJECTS AND
PRESENT IN THE STYLE OF BBC RADIO
NEWS
2 minutes
IT CAN BE ABOUT ANYTHING BUT MUST
BE ‘NEWS’.
MAKE SURE EVERYTHING IS SCRIPTED
INCLUDING INTRO’S

21. CONTEXT
NO MEDIA IS NEUTRAL
SOME BIASES ARE VERY APPARENT
BE AWARE OF PUBLICATION CONTEXT
WHEN READING

22. TIMES – NEWSPAPER OF RECORD –
ESTABLISHMENT ( IE: GOVERNMENT/RULING
CLASS/LANDED/MONEYED)
OWNED BY MURDOCH
GENERALLY FACTUAL
HAS BACKED LABOUR BUT MAINLY BACKS
TORIES
GUARDIAN –PRIDES ITSELF ON BEING VERY
FACTUAL AND NON-BIASED – CONSIDERED ‘TO
THE LEFT’ BUT HAS SUPPORTED THE LIBDEMS
MIDDLE CLASS LIBERAL
OWNED BY GMG/RUNS AT A LOSS/DEPENDS ON
OTHER PUBLICATIONS FOR FINANCE
THE SUN – MOST POPULAR UK NEWSPAPER
OWNED BY MURDOCH – BACKED LABOUR BUT
PREVIOUSLY BACKED TORIES AND NOW BACKS
TORIES AGAIN

23. THE DAILY MAIL – SECOND MOST POPULAR
NEWSPAPER
OWNED BY LORD ROTHERMERE (INHERITED
PAPER AND TITLE FROM FATHER – GREAT
GRANDFATHER SET IT UP AND SUPPORTED
FASCISTS BEFORE AND AFTER WWII)
RIGHT WING BUT PRIDES ITSELF ON
CAMPAIGNS
DAILY MIRROR – THIRD BIGGEST SELLING
LABOUR SUPPORTING
MAIN RIVAL OF THE SUN

24. STANDARD - right
TELEGRAPH - right
DAILY STAR - right
DAILY EXPRESS - UKIP
FINANCIAL TIMES – right but factual
DAILY RECORD – like The Mirror for Scotland
THE INDEPENDENT – leftish
METRO – owned by Daily Mail Group - right

25. "It tries to be the newspaper which is in tune with middle
Britain. It is right of centre, but that's probably the majority
view of people in the country,…".
George Jones – editor of The Telegraph 19/1/2004
WHERE DO YOU GET YOUR ‘FACTS’
FROM?

26. CLASS BASED ACTIVITY
LOOK FOR POSSIBLE FASHION LINKS IN
NEWS STORIES THAT YOU HAVE HEARD OF.
DISCUSS!

40. Examine differences between writing styles of newspapers.
ASSIGNMENT:
Write a news article and present it in the style of The Sun
& the Guardian.
Make sure it is ‘original’ news. (IE: do not steal news from a
newspaper/blog etc)
Research by buying and reading a copy of both (bring with you
next week).
It can be made up news. (IE: France invades The Isle Of
Wight)
INCLUDE A HEADLINE. AND A PHOTO.
GUARDIAN: 60 WORDS
SUN: 40 WORDS
A4 paper.