Becoming a certified B Corp is a great opportunity to "walk the talk" in terms of social enterprise and your business' commitment to the triple bottom line, where companies prioritize people and the environment alongside profits to make a measurable difference in society. This presentation covers the basics on B Corps, what it takes to become one, and how for-profit organizations can use this designation to build community while they build business.

1. B Corps 101
Tim Frick | @timfrick
Mightybytes

2. Why do B Corps matter?
Certified B Corporations are leading a movement to
redefine success in business and build a more inclusive,
resilient and sustainable economy.
B Corps want to influence the
market beyond the scope of their
individual businesses.
These entrepreneurs are striving
to be, not just the best in the
world, but the best for the world.
B Corporations - Public Policy - Impact Investing

3. What is a B Corporation?
Certified B Corporations use the power of
business to solve social and environmental
problems.
B Corporations - Public Policy - Impact Investing

4. What is a B Corporation?
Unlike traditional businesses, B Corps must:
• Meet comprehensive and transparent social and environmental
performance standards
• Meet higher legal accountability standards
• Build business constituency for public policies that support
sustainable business
B Corporations - Public Policy - Impact Investing

5. Better Run Companies are Better Businesses
B Corps Other Sustainable Other Businesses
Businesses
Grew jobs by +5% 52% 39% ?
Paid bonuses to non- 55% 38% ?
executive employees
Covered at least some of 87% 56% 26%
employees’ health insurance
Actively recycle at least one 95% 88% 45%
output material
Donate >10% of profits or 32% 19% ?
>1% of revenues to charitable
orgs.
B Corporations - Public Policy - Impact Investing

6. Who are the B Corps?
603 Companies 60 industries 40 states and 6 countries
$4 billion in revenues $6 billion in AUM
B Corporations - Public Policy - Impact Investing

7. What is the value of being a B Corp?
• Differentiate brand
• Maintain mission
• Save money
• Generate press
• Build Business
• Improve and benchmark performance
B Corporations - Public Policy - Impact Investing

8. How does a company become certified?
To become certified a company must:
1.Earn a minimum score of 80 (out of 200
available points) on the B Impact
Assessment
2.Adopt the B Corp Legal Framework to
bake the mission of the company into its
legal DNA
3.Sign the Declaration of Interpendence and
B Corp term sheet
B Corporations - Public Policy - Impact Investing

9. The B Impact Assessment
B Corporations - Public Policy - Impact Investing

10. The B Impact Assessment
Organized into five sections:
• Accountability
• Employees
• Consumers
• Community
• Environment
B Corporations - Public Policy - Impact Investing

11. The B Impact Assessment
Organized into five sections:
Accountability:
• Evaluates a company’s governance and transparency.
• Focuses on the company’s mission, stakeholder engagement,
and overall transparency of the company’s practices and
policies.
B Corporations - Public Policy - Impact Investing

12. The B Impact Assessment
Organized into five sections:
Employees:
• Assesses company’s relationship with workforce.
• Measures how company treats workers through
compensation, benefits, training, and ownership
opportunities.
• Focuses on work environment within company through
communication, job flexibility, corporate culture, and
worker health and safety practices.
B Corporations - Public Policy - Impact Investing

13. The B Impact Assessment
Organized into five sections:
Consumers:
• Measures company’s impact on customers.
• Focuses on whether company sells products or services
that promote public benefit, and if those products/
services are targeted towards serving underserved
populations.
• Measure whether a company’s product or service is
designed to solve a social or environmental issue.
B Corporations - Public Policy - Impact Investing

14. The B Impact Assessment
Organized into five sections:
Community:
• Assesses a company’s impact on its community.
• Evaluates company's supplier relations, diversity, and
involvement in the local community.
• Measures the company’s practices and policies around
community service and charitable giving.
B Corporations - Public Policy - Impact Investing

15. The B Impact Assessment
Organized into five sections:
Environment:
• Evaluates company’s environmental performance
through its policies and practices in the areas of:
• facilities
• materials
• resource
• energy use
• emissions
B Corporations - Public Policy - Impact Investing

16. B Corp Legislation
B Corporations - Public Policy - Impact Investing

17. Certified B Corp vs. Benefit Corp
What? Certified B Corporation Benefit Corporation Same or
Different?
Accountability Directors required to consider effects of Directors required to consider effects of Same
decisions on shareholders and stakeholders decisions on shareholders and stakeholders
Transparency Must publish a report assessing their Must publish publicly a report assessing Same
overall social/environmental performance their overall social/environmental
against a third party standard performance against a third party standard
Performance Must achieve a verified minimum score on Report is not required to be verified, Different
the B Impact Assessment certified or audited
Support Can access portfolio of services and -- Different
support from B Lab (marketing, raising
money, etc.)
Availability Available in all 50 states and around the Legally recognized by 7 states Different
world
B Corporations - Public Policy - Impact Investing

19. Healthcare
Beer!
Professional
Development
Fund

22. Team Mightybytes
Cycling Advocates

25. Cause-Driven Clients

28. Any
Questions?

29. Thank You!
Tim Frick | @timfrick
Mightybytes
tim@mightybytes.com