1. Liverpool Echo thorough analysis Masthead The use of colour is most interesting, the dominant red in the masthead most likely refers to Liverpool F.C and is most likely a marketing ploy as football is a religion in Liverpool I would suggest the unusual use of “ECHO” implies how the articles used in the newspaper are the main stories throughout Liverpool that are being echoed through word of mouth The iconic Liver bird is a symbol of the people of Liverpool, this is why I believe the bird is carrying a Liverpool Echo newspaper in its beak on the masthead, insinuating it’s the people’s paper

2. Integrated advertisements AdWords which are spread across many sections of the website is Google’s flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009. Advertisements that showcase businesses across Liverpool are common across the website and newspaper itself, such as the production of ‘Blues Brothers’ at Liverpool Empire

3. Headlines On headline one you can see a highly relevant headline that is not uncommon across many city papers. The mug shot lures the reader in as they become curious about why ‘Colin Blanchard was locked up’

4. Headlines Similarly, headline two is accompanied by a striking visual and is also locally relevant, by naming ‘Anfield’ as the place of the murder, the average reader would be enticed as the area that is home to Liverpool football club is well known across Liverpool

5. Headlines Headline 3 meanwhile showcases the typical generic heart warming story to make readers feel good whilst reading the inevitable stories of murder every day

6. Headlines Headline 4 most intelligently draws the reader in with its use of an ellipsis, the reader questions to themselves just exactly what the “ex employee” has released

7. Headlines Headline 5 is a perfect example of how newspapers are unbiased as one would expect that Liverpool football club would grab the sport headlines at the time of analysis with the appointment of new manager Kenny Dalglish

8. Headlines Whilst headline 6 is most interesting as it would appear the Liverpool Echo are trying to suggest their opinion on Kenny Dalglish as whilst fans of Liverpool FC would suggest it is a positive headline the image seems to suggest otherwise and it perhaps suggests a sense of fragility on Dalglish’s expression