Social Media Lessons from Space for Destination Earth
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What lessons can social media and community managers on Earth learn from the lessons of social media in space? Did you know that NASA is the largest non-IT company on Twitter? See what space organizations are doing RIGHT to engage their community of ambassadors to support space exploration.
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Social Media Lessons from Space for Destination Earth
- 1. Social Media lessons from space for destination Earth Presented at the Social Media Tourism Symposium #SoMeT14EU in Rovaniemi, Finland, April 2014 Remco Timmermans - @timmermansr
- 2. Space is not a destination. It is a destiny
- 3. In the beginning, there was a race…
- 4. photo credit: RIA Novosti Public heroes of the 1960’s The Mercury 7 Yuri Gagarin
- 5. photo credit: NASA Armstrong, Aldrin, Collins
- 6. Cernan, Stafford, Young photo credit: NASA
- 7. Public interest disappeared even quicker than NASA’s budget!
- 8. 135 missions that nobody knew cared about… except when things go wrong…
- 9. photo credit: NASA History Office STS-1, Space Shuttle Columbia, 12 April 1981Flight #1
- 10. STS-51L, Space Shuttle Challenger, 28 January 1986 photo credit: NASA Flight #25
- 11. STS-107, Space Shuttle Columbia, 1 February 2003 photo credit: NASA Flight #113
- 12. photo credit: Javier Pedreira STS-135, Space Shuttle Atlantis, 8 July 2011Flight #135 The end of the space program?
- 13. image credit: XCORphoto credit: SpaceX image credit: MarsOne No! Space has never been cooler than today!
- 14. ISS passing over the International Space University, France, July 2013
- 16. The first tweet from space!
- 17. photo credit: bunnicula 2009: The first #NASATweetup
- 19. 2011 #STS135 #NASATweetup 6,000 registrations for 150 spots
- 20. 100+ #NASASocial events over 3,000 participants photocredit:NASA/AubreyGemignani
- 21. photo credit: NASA/Bill Ingals Brand ambassadors for life, 100 at a time…
- 23. 6.4 million followers 3.6 million page followers 300 million+ views 32 channels 900,000 subscribers 187 million views 800,000 followers 6,800 photos 18 TV channels, always live! 600,000 followers 19,000 followers
- 24. Going Global: 2011 ESA/DLR #spacetweetup
- 26. Bringing space to you
- 27. When the community takes over…
- 29. 15 days 15,229 posts 42.3 million impressions #ThingsNASAMightTweet
- 32. Storytelling
- 35. #WakeUpRosetta: How to turn technology into public excitement
- 36. Giving technology a face
- 38. photo credit: ESA From boring engineering stuff… …to a personality …and human emotion!
- 39. Lessons from space for destination Earth summary
- 40. #1 – Take social media seriously
- 41. #2 – Create a sense of pride
- 42. #3 – Feed the ambassadors
- 43. #4 – Tell stories
- 44. #5 – Make it personal