9. Why use Social Media for Space?
• To be part of a worldwide space community
• To share your excitement with new friends
and
• To help the space industry in your country
• To help the space industry worldwide
11. Boring definitions
• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker – Mass Relevance
• “Social media broadly defined consists of any
online platform or channel for user generated
content.”
Joe Cothrel – Lithium Technologies, Inc.
14. Different tools for different tasks
• Facebook – For (SSP) social events and easy photo sharing
• LinkedIn – For professional networking and job finding
• Twitter – For microblogging and community building
• Pinterest – For inspiration and idea generation
• FourSquare – For location-based interaction with friends
• YouTube – For sharing videos
• Flickr – For photo sharing
• Tencent Weibo – Facebook/Twitter-like in China
• Connect2ISU – For staying in touch with your ISU family
• …
15. Also for professional use!
• Facebook – For very precisely targeted marketing
• LinkedIn – To find employees
• Twitter – To interact with fans and ambassadors
• Pinterest – For visual marketing
• FourSquare – To build customer loyalty
• YouTube – To showcase your products/events
• Flickr – For photo sharing
• Tencent Weibo – For promotion in China
• Connect2ISU – To find employees, ask space questions
• …
19. How to start with Twitter?
Beginners tips – your account:
– Select a good twitter name - you are a person
– Fill out your real bio - you are a person
– Fill out your real location - you are a person
– Use a good avatar picture - you are a person
– Do not lock your account - you are a person
21. How to start with Twitter?
• Beginners tips - tweeting:
– Follow a few spacetweeps
– Just listen for a few weeks
– Participate in conversation with friends
– Try a few RT’s (retweets)
– Try a few DM’s (direct messages)
– Try a few @ replies
– Be nice, just as IRL – you are a person!
22. What about community?
• Once you become part of the online space
community, all kinds of cool things happen…
• Warning: Social media may change your life!
32. Who to follow?
• Your IRL friends
• Worldwide #spacetweeps
• Space communities like
• Space agencies
• Space industry
• Space journalists
• Astronauts!