Yes You Can Succeed On The Internet!!

Table of Contents
1. Want to make money online? Here's 10 Proven Ways!
2. Making the right impression is key to your success. Tips from Cleopatra VII, Queen of Egypt
that'll help.
3. Worldprofit: A Review of Developments in 2011 and Sneak Peak at Plans for 2012.
4. OMG! You've got The Color Green Syndrome... and it's killing your business, absolutely killing
it!
5. You SAY you're in business, but that proposition is dubious, as this article reveals in shocking
detail.
6. I accuse you of doing everything you can to sabotage your online success.... and what you must
do -- at once -- to change that and profit.
7. It's time to recognize those who have failed. It may be the very best way to get them to succeed.
An audacious idea.
8. When champions fail... what they do that you do not.
9. 100% sales. The 'must read' for business people who want more money and want it NOW!
10. Running your own business? Think you're listening to and serving your customers? You may be
surprised what these customers think about that. You may be surprised what these customers think.
about that.
11. The two secrets to power writing -- reciting, rewriting.


Want to make money online? Here's 10 Proven Ways!
In tough and uncertain economic times, people are taking charge of their economic future and
turning to the Internet to earn money. The Internet is filled with legitimate ways to earn from home
if you know what to look for. This article provides realistic advise on how to earn from reputable
online sources and run your own profitable home-based business successfully.
Let's get started. Here's what you need to know to make money online consistently and legitimately.
1. Do set yourself up with an online place of business - get a domain address. For $10 or so per year,
it's worth it to book your own domain name. It makes you look more reputable, permanent and more
accountable. Separate yourself from the sketchy programs out there by having your own domain
name. Your website with a domain name is your place where you do your business and the location
for all your programs, products, services or resume. If you have other websites from various affiliate
programs you are involved, that's fine, you can add the links to those programs on your domain
based website.
2. Do book a website hosting account with a reliable hosting company. It doesn't matter if you use
WordPress to create your site, or a Content Management System provided by your host, but DO get
an account that gives you 100% control over your site to add content, pages, widgets, images, video,
search engine optimization, stats tracking, sub-domains etc. The days of a 3 or 4 page bland static
website are long gone. Today, website owners can (and should) add tools, gadgets, blogs and other
resources on their site to make it more customer friendly, search engine friendly, and social media
friendly. Effective sites engage the visitor with live chat options, video, member areas, commenting
and more. If your hosting provider doesn't include site analysis and traffic tools, Google offers a free
program that is very helpful for tracking important data related to your site traffic. It's called Google
Analytics. Website hosting will be in range of $10 - $50 per month.
Now let's look at proven successful revenue sources.
3. When it comes to earning from online sources here are some proven successful ways to making
money online:
a) Affiliate Marketing: Affiliate marketing means that you sign up with a company as an Affiliate,
refer business to those companies and you collect a commission for sales. You will be amazed at the
growing number of large brick and mortar companies that offer affiliate programs. You've likely
heard of Amazon but what about the Affiliate programs offered by WalMart, Pay-Less Shoes,
Orbitz, Old Navy, G.I. Joes, ABT Electronics and American Express to name just a few. How each
company pays commission and how much varies but with a high traffic website and precision
marketing you can generate tidy income from affiliate marketing sources. Don't be afraid to look
outside of recognizable retailers for good Affiliate Marketing ideas. ClickBank.com for example,
allows you to promote thousands of digital products. Vendors post their digital product to
ClickBank, you promote it, when a sale is made you collect a commission. ClickBank handles
payments and refunds so your only job is to pick the products you want to sell, promote, and collect
commission. Pick a number of solid reputable affiliate marketing programs, but only a few so you
can focus on those and only those to see success. I have to include a shameless plug here for my own
company, Worldprofit.com. Worldprofit includes in our Earn-At-Home Program a number of
Affiliate Marketing products, reseller opportunities as well as a comprehensive sales and marketing
training program. As the economy has fumbled, affiliate marketing and work at home programs
such as what we offer at Worldprofit have exploded.
b) Blogging: Don't stop at Affiliate Marketing, money can be made from popular blogging sites by
adding in advertising revenue from sources like Google Ad Sense, this is called Monetizing. Food

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 3 of 33


bloggers, celebrity gossip bloggers, expert columnists and many more are generating sweet
advertising revenue by including ads on their high traffic blogs. The ads are generated from an
Advertising program such as that offered by Google and many others. They key to this revenue
source is high and ongoing traffic. You will also need really unique frequently posted niche content
to generate a following and get steady traffic.
c) Sale of Products: Of course you have seller options such as E-Bay for selling products either new
or used. E-Bay is not a new idea for making money online but it is a source that many people have
been relying on for years. Wholesale items, overstock products, collectors novelties, bankruptcy sale
items, fire sale items, garage sale items - even houses - are just a few examples of what people are
selling on E-Bay. Those who are reliable sellers earn status as trusted sellers and can earn significant
money selling products.
d) Site Flipping: Flippa is a website that through an auction process, allows you to buy or sell
complete niche websites, many with an existing customer base and verifiable traffic. If you are
clever and have built up a successful online property you an sell it on Flippa. It's a similar concept as
buying a home, fixing it up and selling it. In this case though you create a site for a nice market,
monetize it, grow traffic, a prospect list and a customer database, then simply sell the site. For
someone who doesn't have the interest in creating a site and all the work of building traffic and
customers, a ready-made website can be purchased. Take a click over to Flippa.com to see new for
sale listings, active listings, browse, price range, sold sites and more.
e) Freelancing: If you have a specialized skill or knowledge, have a look at freelancing sites such as
Elance.com. Over 1/2 a million jobs are posted every year on Elance. This is a site where you can
post your unique skills. Both companies and freelancers (called contractors) can post their
jobs/skills. It's unique in that you can access specific jobs including work for programmers, writers,
designers, consultants and so forth. There are so many options, take some time to review these
mentioned and keep an open-mind about what is available. Other sites offering a similar service
include FreeLancer.com and Freelancejobs.org By posting your profile to these sites and taking on
contact work you can earn considerable income.
f) YouTube.com Not everyone is destined for instant success like Justin Beiber after simply posting
a video to YouTube. There IS money to be made with YouTube, that fact is a certainty. YouTube's
partner program allows you to post videos and earn revenue as your audience grows. Remember the
scared baby video? What about the talking dog videos? Those videos and lots more are generating a
steady source of income for someone due to the popularity of those videos. Initially the income can
be very small, but if your video becomes hugely popular your commission checks will grow at the
same time. Get good at it, get a following and then release videos to keep that source of income
growing. Visit YouTube's Partner section of their website to read success stories and how the
program works.
g) Multiple Streams of Income. Here'a final thought on earning from online sources. Multiple
streams of income is the key to consistent revenue, pick a few programs or options and focus on
those to EARN something before you move on to the next. Make sure you are not spread to thin and
can devote adequate time to building those sources of revenue. You need to have the time,
commitment and an advertising budget to promote on a consistent basis.
4. Realize you must work your business every day to expect to see results. Don't expect overnight
success, or even success after a few weeks. If you are in this for a hobby fine, but if you want to
build an online business with a steady source of full time income realize that it will take time. It's a
slow build and a lot of work.
5. Understand that CONSISTENT marketing and promotion is critical to your success. Ever notice
that Coke is always advertising? Coke is continually in your face reminding you they are there.



that Coke is always advertising? Coke is continually in your face reminding you they are there.
They sponsor events, they run TV ads, Super Bowl commercials and taste-test booths. The reason is
simple. Every business, big and small must constantly promote their product or service. Your online
business is no different. Promotion is a daily task. How much you earn is directly related to how
much time and effort you invest in marketing your product. Learn about the power of social media
including FaceBook, Twitter, LinkedIn, Digg, YouTube, and so many more. If you don't have a blog
get one, and post unique content daily with rich key words related to your products/services/business
and include integrated links to social media for maximum exposure.
6. Factor in that you will have to allocate and spend some of your hard earned money on advertising.
Any successful business requires that you put money back into it. If you think you will build your
earnings relying exclusively on free methods of advertising you will be disappointed. Yes, you can
promote your business using free sites, and free services, but accompany that with actual paid ads at
reputable sites. Don't limit yourself to the major search engines like Google and their Ad Words
program. Also consider Safelist Advertising and Traffic Exchanges. Safelist advertising once
spurned as the poor man's advertising vehicle has gained popularity and is free to get started with
very low cost advertising options. Traffic exchanges work in a similar way and are worth
consideration. For best results in either Safelists or Traffic Exchanges be prepared to pay for ads to
see the best results. If you are on a tight budget combine both free and paid methods of advertising,
and make sure you have an Ad Tracker software program so you know which ads are generating
clicks and from which source.
7. Set goals. Are you going to make $100 today? $500 this week? How much? Once you have set
your goals, set your plans for how you will accomplish this. What are the daily, weekly, monthly
tasks you will do to make your financial goals a reality? Don't allow your self to get distracted or
pulled down with tasks that don't get you closer to where you want to be. If your day ends with no
commission report or sales report that says you earned SOMETHING today, rethink your plan for
tomorrow. Get up early and get busy.
8. Have a positive attitude, I can't stress this enough. Put a smile on your face, believe, then do. In
my work as a trainer and consultant, I talk to people everyday who have had mixed success in
building an online business. The people I have watched grow and build their own successful
business are those who think positive and take action. Don't be brought down by negative people,
the know it alls, the ones that rain on your parade. Be mindful that while they are talking you down,
you are doing something to improve your financial situation. Let that negativity slide off your back
and propel you forward to work harder, and smarter.
9. Accept that you will have failure. Get over it. Learn from your mistakes. Move on. If it was easy
to build a successful online business everyone would be making millions.
10. Find a mentor or training program that fits for you. The web is filled with software, e-books,
training programs, webinars and more. You have all of this information at your fingertips. Find the
best sources and get started. Don't make the mistake of learning, study, analyzing but never actually
DOING anything. You won't find success thinking about it, success is the results of DOING
something to make it happen.
**** What are your thoughts on online money making programs? Submit your comments below.



Making the right impression is key to your success. Tips
from Cleopatra VII, Queen of Egypt that'll help.
by Dr. Jeffrey Lant
Author's program note. Whether you are hunting for a job or trying to make a deal with a prospect,
these days of economic malaise and insistent doldrums will probably not go down in your personal
history as the good old days... unless, that is, you heed the advice and admonitions you are about to
read now... admonitions with the Royal Seal of Approval of one of history's most well known and
alluring figures... the lady commonly known (like certain rock stars that followed) by her first name
and nothing else -- Cleopatra. Why am I recommending her to you? Because she was expert at
getting her way.... and such people are always useful to study.
To set the stage for the recommendations that follow, put yourself in the imperial mood by playing
music from Joseph Mankiewicz' celebrated (indeed infamous) film "Cleopatra" (1963) starring Rex
Harrison, Elizabeth Taylor and Richard Burton. There were many reasons for its renown... it was the
most expensive film ever made, the film that took the longest to make (3 years); two of its principals
(Taylor and Burton) were involved (to every paparazzo's delight) in an off-screen affaire that put
their torrid on-screen affaire to shame... and the theme music (by Alex North) was superb...
particularly the portion that accompanied the great Queen in her royal barge, beloved of Isis, on her
celebrated voyage up the Nile to give Marc Anthony (Burton) the chance to make a fool of himself
-- and to get his army (and its captain-general) to fight for her, for Egypt, for glory. As you see, there
was much at stake... and so the presentation had to be awesome.
Find this lush, evocative song now in any search engine... and as you listen to it (and listen to it
again) read the magical words of Shakespeare, for this is most assuredly where Mankiewicz and
North got their inspiration for this scene of High Hollywood grandeur, so expensive and demanding
that it nearly bankrupt the studio. Thus, its like will never be attempted or seen again:
"The barge she sat in, like a burnish'd throne, Burnt on the water. The poop was beaten gold, Purple
the sails, and so perfumed that The winds were love-sick with them; the oars were silver, Which to
the tune of flutes kept stroke, and made The water which they beat fo follow faster, As amorous of
their strokes. For her own person, It beggar'd all description: she did lie In her pavilion -- cloth of
gold, of tissue -- O'er picturing that Venus where we see The fancy outwork nature."
Anthony and Cleopatra, Act 2, scene 2, 191-201.
Now let's focus on you and the last time you needed to make a good impression.
As I write the United States is stuck with a stubborn unemployment rate of about 9%; certain states,
like Florida, are higher, nearly 1 3/4% higher. This is not good... especially if you don't know how
to present yourself so that you beat out your competitors, each of whom needs a job (or needs to
make this crucial sale) as much as you do. So whether you're in the market for a good job... or are in
business to make one sale after another, this article is for you.
1) Review your last presentation -- with nothing less than brutal frankness, candor and complete
honesty.
You are not here to extol your virtues but to improve your ability and skills so that you get what you
want. In this connection, I think of the Duchess of Windsor, a hostess of note. After every lunch or
dinner party, she sat down at her desk and wrote a performance critique of her staff (and
occasionally, too, of her husband, once King Edward VIII of the empire on which the sun never set)
and advised them what she disliked and what needed improvement. She was efficient, organized,



visionary and fastidious to a degree... and so, too, must you be. You are in an environment where it
takes more to get a job... and make a sale... and so acute scrutiny is the order of the day.
2) Get yourself a mentor.
Who's helping you get a job... make deals... and so make money? If the answer is no one then you
have a difficult row to hoe indeed. So, let's be clear on one thing. Working alone to find work is a
sucker's game... and I'd be remiss in my duties if I didn't make this crystal clear.
You need a mentor working for you... a person who can walk you through every single task you
need to accomplish... and then show you precisely what to do. This list of tasks includes (but is not
limited to)
* writing persuasive cover letters that open doors, rather than slam them in your face;
* crafting resumes that sizzle and persuade because they show the reader what you have done, not
just where you have been;
* showing you how to get crucial information about the place(s) you'll be visiting for interviews...
and so crafting your approach that you'll stand out from the crowd and make you the obvious choice.
Now think for a minute. For your last presentation (which is a word I prefer to "interview") were
you well and truly prepared... or did you just show up and embarrass yourself with complete
bumbling and ineptitude? Your honesty here is mandatory... or you will never get the job (or the
sale) you want.
Thus a mentor is crucial. The problem is knowing where to find one.
If you're associated with an educational institution, use their guidance counseling facilities.
If you're on your own, ask your most educated and successful friend to assist... particularly if they're
in the same field as you are.
Or, call the appropriate office in your city or state to see what assistance they can provide. You'll be
pleasantly surprised; after all, it's to their interest to get you to work.... and off the dole.
More sage advice.
"The devil," it is said, "is in the details." And so it is. Thus you must master them:
* You must look as spruce and tidy as possible apropos the old adage, "Dress for others; eat for
yourself".
* Always be on time, never late.
* Never, ever use text messaging language. That is the kiss of death 4 u.
* Brainstorm a list of ways you can help the person and company considering you. They'll be
impressed you took the time.
* Never hand write your application. Take it home and type it cleanly and clearly.
And NEVER have a liquid like coffee near at hand which could smudge your application; that
would be most unfortunate and was a mistake Queen Cleopatra never made... but which others,
sloppy, disorganized, inefficient so often do... Such a one was the celebrated actress Tallulah
Bankhead. She played the role of Cleopatra in Shakespeare's immortal play... but badly. "Tallulah
Bankhead barged down the Nile last night, "said Brooks Atkinson of the New York Times," and
promptly sank." But then she didn't have the benefit of my advice, and you most assuredly do. You



lucky dog.
## Your response to this article is requested. What do you think? Let us know by posting your
comments below.



Worldprofit: A Review of Developments in 2011 and Sneak
Peak at Plans for 2012.
The year 2011 has been an exciting one for both Worldprofit Members and Management. Early in
2011, we surpassed one million members who have joined the Worldprofit Home Business
Network.
As the year winds down we review some of the services released this past year to our valued
Members and also provide a sneak peak at what we are working on for 2012.
Over the past year our focus has been on providing Members with free and low-cost services to
increase the value of the Worldprofit Membership. We understand well that the success of our
Members requires ongoing support, specialized training, tested tools and up-to-date resources to
help generate traffic, sales and income sources. Feedback from our Members has been that you want
easy-to-use automated gizmos and gadgets to build traffic and proven strategies for making sales. In
these tough economic times, you told us you wanted more ways to earn from home from trusted
reputable sources.
To that end, in 2011 Worldprofit released a number of new Member services.
In February 2011, MoneyMakerSafelist.com was released - a new safelist for affiliate marketers
around the world.
The Article Directory was built and grew to over 400 articles for the exclusive use of Worldprofit
Members for use on their sites, blogs and other promotional purposes. Dr. Lant personally penned
well over 365 articles, all available for Worldprofit members.
Creation and implementation of Article Publisher to provide Members with an automated way to add
hundreds of articles to their websites saving them time and effort.
A new Content Management System was released in March 2011 to provide Members with an
option for more integration of social media, more design flexibility, ability to feature products etc as
well as integration of Google Analytics, site map and RSS feed.
The Credit Transfer area allowing Members to transfer their own Safelist credits to another
Associate or Silver or Platinum VIP member
Mid summer, DragonSafelist.com was overhauled for more options, user friendliness and speed.
40 LIVE interactive bootcamp training sessions were held throughout the year - that's over 80 hours
of personalized instruction and assistance that our Members have enjoyed. This training is recorded
for the convenience of Members not able to participate in the live sessions. This training is all hands
on with desk top sharing so that members can learn by seeing as marketing expert George Kosch
demonstrates step-by-step how to make money online. These sessions are popular as Members can
ask questions live, interact with other members of the community. We learn from our Members
during these training sessions as Member feedback helps us plan training, support and new product
development.
Over the last year, Dr. Jeffrey Lant provided once weekly dealer sales training for 50 weeks to help
Members achieve their sales goals. Dr. Lant's tireless work ethic is tremendous as he works
alongside our members in the Live Business Center every day providing assistance as needed.
The Worldprofit Monitor network continued to grow in 2011. Members step up to the challenge to
learn how to make sales and help all members of the Worldprofit Home Business community in our



24 Hour Live Business Center. We cannot thank each of you enough for your contributions and
dedication.
Continued additions were made to the PLR Store and also to the Money Makers program. Our goal
is to provide members with multiple streams of income and additions are made with hot selling
products.
The Amazon Store Front was added to list of options that Members can install on their website
adding jus one more way to earn income from their site.
CPanel hosting accounts and WordPress Blog hosting services were added to accommodate the
request by Members.
Worldprofit's suite of webcast services including the Instant meeting Center and Instant Seminar
system were all overhauled to increase video and audio quality as well as speed. Also included
easier method of loading videos to YouTube and other video sharing sites.
The Live Face Chat Application was added. This tool allows Members to integrate into their site,
and landing pages, a LIVE CHAT window. Site owners can then chat on video directly and
immediately to their site visitors. The tool is "easy-to use, instant, and puts a FACE on your online
business activities, literally, as YOU the site owner's video image appears on the site in real time.
Late in 2011, the Dealer Lounge was created for informal discussions and to facilitate assistance
among members of our Worldprofit home business community.
The Personal Live Business Center (PLBC) was released. This is a mini version of Worldprofit's
Live Business Center to allow members to use the power of this technology to host their own Live
Business Center and promote any and all of their own affiliate marketing programs.
The Home Business Bootcamp online training was expanded to over 50 lessons and still growing.
Topics cover basic to advanced training on marketing, online sales, social media, software, traffic
generation, article marketing, blogging, backlinking, Clickbank sales, affiliate marketing, and more
advanced topics including SEO.
We worked hard to expand the Member profile area to incorporate more social media links, photos
etc.
More landing pages were added so Members had more access to advertising aids.
The Solo Email Blaster was integrated into the Member area and is proving very popular among both
paid and free Associate Members.
In December 2011, Worldprofit released the new Safelist Exchange service which allows
non-techies to own their own Safelist Exchange and profit from online advertising revenue. A sneak
peak at our plans for 2012.
Our goal continues to be one of providing as many effective and easy to use tools as possible for our
Members. We are developing one-click solutions for traffic and lead generation.
- Landing Page / Splash Page Builder is on the drawing board so that members can easily create
their own Landing pages without being a techie.
- SEO service. We are in talks with a number of companies as we seek out a reputable SEO service
for our Members.
- Development of new Design templates and enhancements to current content management system.



- Continued upgrade and enhancements to the Worldprofit member area for ease of use and
navigation.
- Development of an IPhone app
- Creation of more articles and blog content for exclusive use of our Members.
- We continue to test and integrate tools for Traffic, more SEO Tools and more automated marketing
tools including Social Networking applications.
- Continued commitment to speedy friendly Account and Technical Support.
- Continued updates to online Bootcamp Training Course for simplicity, understanding, Member
graduation.
- Continued research and development of trusted Profit Partners so Members have even more
products available for resale (more earning options).
- Ongoing pursuit of partnerships or agreements with related companies offering products and
services that will benefit our Members, including exploration of purchase discounts.
- Development of new and updated marketing materials, landing pages, capture pages, ad examples.
- Continued Monitor Training and Sales Development under personalized supervision of Dr. Jeffrey
Lant.
And much more is still in the research and planning stages that we are not ready to reveal at this
time. Rest assured our daily commitment is to making your Worldprofit Membership so valuable
that you can't even think about giving it up!
Since humble beginnings in 1994, Worldprofit has grown to be recognized as the Home Business
Experts and the # 1 choice for online home business training. In 2012, we look forward to continuing
to help people from around the world learn how to earn from home.



OMG! You've got The Color Green Syndrome... and it's killing
your business, absolutely killing it!
by Dr. Jeffrey Lant
Author's program note. Are you one of the billion or so people worldwide who's been blaming the
recession for all your woes, including that pimple on your back you popped... but should have left
alone? Then this article is for YOU... and not a moment too soon either. In it, we're going to
examine just what you did yesterday to make money and whether you were focused on what you
should have been focused on... or whether you had succumbed to one of the greatest of business
maladies of all time: the pernicious Color Green Syndrome.
To put you in the mood to deal with this problem and to root it out of your business and life, I'm
calling up Stevie Wonder, particularly his 1982 song "Do I Do". (Go find it in any search engine; use
the long -- 10 1/2 minute -- version that features Dizzy Gillespie.) It's guaranteed to get you up,
breathing deep, gliding across your floor with a practised dexterity you didn't know was in you.
Good! For this article and the resurrection of your business you need all the right moves... and Stevie
is going to help you get them... as I am.
Are you suffering from The Color Green Syndrome? I bet you are... and it's killing you.
What is this condition that's worse than any plague, that'll knock you for a loop faster than any flu...
yea verily, that will cripple your enterprises more assuredly than the IRS or any other government
intervention? Listen, my children, and you shall learn it here, find out how to perceive it, deal with
it, eradicate it forever and so soar....
The heart and soul of your business is two things, just two things you must know and do EVERY
single day without fail, every day that is when you want to use your business for what your business
is for: making money, making money, oh yes, making money. Ou la la!
Okay, let's dig in, in the spirit of medical research and solution. The two things you must do
EVERY day in your business are to 1) generate prospects and 2) close those prospects. Nothing --
absolutely NOTHING -- is as fundamental to your success as this. So, let's take a sustained gander at
what you did yesterday to grow your business and reap rewards from it... and whether The Color
Green Syndrome laid you low.
How the Syndrome got its name.
According to my trusty and much used dictionary, syndrome is defined as an aggregate or set of
concurrent symptoms together indicating the presence and nature of a disease. One of the most
destructive and insidious of these syndromes is the subject of this article. Here's how it was
discovered and named.
A person not unlike you came to visit me one day, asserting with vehemence and vigor that he
wanted to make money online. To do so he knew he needed tools, training, traffic and ongoing help,
and he paid me to provide them. I got down to business with a will; I am a man who believes in
action, action now... and so in due course I presented him with a website that was 100% focused on
stopping prospects in their tracks, motivating them to take notice, leave complete follow-up details
(the better to have and develop those essential prospect lists) ... and move like greased lightning to
get the stupendous offer I had persuaded him to make.
But things, begun so auspiciously, slowed to a snail's pace -- or slower -- at this moment. Why?
"Because the green you selected for the background color isn't the green I want. Show me some
others."



And so began the descent into madness and the unraveling of a great enterprise with a killer website
standing at the ready to make lucre, and a lot of it.
The client didn't like the green... but wanted to show his partner... who definitely didn't like the
green...
One requested one green; the other requested another. And while they reviewed, considered and
discussed the virtues and winning attributes of greens ranging from apple green... chartreuse...
hunter green... Islamic green.... fern green... Paris green... Shamrock green and several dozen other
greens, far more greens than either you, me, or the customer even knew existed... their business
stopped. So important was getting just the precise shade that all other matters, including the prosaic
little matter of generating prospects, closing prospects, making money fell by the wayside...
prospects ungenerated, offers unmade, sales non existent... until just the right green surfaced, was
seen, discussed, selected, and shown off.
"So sad, but what has this to do with me?", you ask.
You will recall that a syndrome is an aggregate of symptoms... and so it is here. The Color Green
Syndrome can easily morph into any of the following conditions:
"I cannot generate prospects, call prospects, close prospects, until..."
* I have 2 cups of coffee, not a drop more or less;
* I have watched my favorite television program, never missing a minute or an episode:
* My dog is walked, my newspaper read, my toast prepared just so (and oh if my favorite jam is
gone).
"I cannot generate prospects, call prospects, close prospects until I've...."
* called my children;
* fluffed my pillows;
* considered lunch and dinner menus.
And several million other situations, conditions, "really important things" that (by definition and
sanctified usage) are important, way more important than doing what's necessary to generate
prospects... contact prospects... close and make deals with prospects.
Don't say you aren't subject to this malady. This is Dr. Lant you're talking to, your friend, ultimate
realist.... and we both know better, don't we? You've got a bad case... and blaming it on the recession
just passed -- or anything else -- just isn't good enough....
So, unless you're prepared to let The Color Green Syndrome (in any of its many manifestations)
continue to undermine your business, you've got to change your ways... today... and I've asked
Stevie Wonder to assist.
START with the two essential money-making activities --- generating leads,calling leads --
BEFORE you do ANYTHING else. Treat the prospects you'll generate like this:
"When I see you on the street My whole body gets weak."
In short treat that all -important prospect like the lover you cannot wait a single minute to contact...
and make this kind of offer:



"Yes I got some honey suckle chocolate dripping kisses full of love for you."
Go on, try it. It's the only way to eradicate The Color Green Syndrome and focus on the only green
that matters in business... the green backs your new moves and attitude are sure to deliver. Now turn
up Stevie Wonder... and dance! After all, as soon as you generate and call all those prospects, you're
going to make a whole lot of money today.... and that calls for boogie!



You SAY you're in business, but that proposition is dubious,
as this article reveals in shocking detail.
by Dr. Jeffrey Lant
Author's program note. One of Broadway's happiest and most enduring musicals is "How To
Succeed In Business Without Really Trying." Written by Frank Loesser; it was released in October,
1961 to immediate acclaim -- and a Pulitzer Prize to boot. Most recently it was revived with Daniel
Ratcliffe -- famous for his eponymous role in the Harry Potter films -- starring in the lead role
originally done to mischievous perfection by Robert Morse, simultaneously menace and
mastermind.
I have selected one of the lesser tunes from the production for the occasional music to this article.
It's called simply "Coffee Break", and you should go to any search engine now to listen to it. It's
about how the absence of coffee -- and therefore the coffee break -- raises more anxiety and
lamentation than a plague of locusts and completely stops the whole company, convinced that the
end of the world as they know it is at hand. Oh, my! So much grief for one missed cuppa. However,
the real shock is not that the coffee was late for the company coffee break, no indeed; the real shock
is that more time, trouble, energy, irritation, and anger was expended on this event than on anything
else that entire day... including the company's business they were hired to transact...until the outrage
about the coffee break was surpassed by certain stale items on the lunch menu... thereby diverting
everyone's outspoken attention to this even greater snafu.
The sad part is that this kind of ludicrous "crisis" and massive waste of time does not occur solely or
exclusively on Madison Avenue or in Broadway shows... it is most likely the way you are running
your "business" and why it doesn't prosper.
That's why today, I am going to put you and your "business" under the most minute scrutiny, the
better to help you understand that your business, as you currently organize and run it -- cannot make
the desirable profits of your imagination... until such time as you rethink everything -- absolutely
everything -- so that the focus of your energy and action every day is NOT the coffee break... but
actually doing BUSINESS. And as this analysis develops right before your very eyes, you are most
likely to be chagrined, embarrassed, and horrified - and that's just for openers.
On the acute need to perceive what you are really doing every single day.
You say you are in business, correct? You say you want substantial, increasing profits, correct? You
say you are a hard worker; indeed that the sun never sets on all the work you do, the tasks done, the
challenges confronted, correct?
In short you are about as swift, intelligent, able and valuable a business person as business has ever
seen and that your DNA should be donated to the nation so that generations yet to come may have
the benefit of you and your unmatched business expertise and execution.
You, of course, are even now nodding your head in sage agreement with this flawless description of
you and your business acumen. Modest though you are, you cannot but admit that you are the very
paragon and model sketched above... just like Kansas City, you've gone about as far as you can go.
It is this proposition swallowed hook, line and sinker by the overwhelming majority of business
owners of every kind that keeps you trapped in a business that doesn't grow, expand, prosper and
that does not make and will never make the profits you consistently and repeatedly say are the reason
you are in business to get and enjoy.
YOU and your business under our microscope.



Now, it's time to knuckle down to the important, sure-to-be-shocking analysis of what you do during
your "business hours"... for you cannot improve your business until you know precisely what you do
and precisely when you do it.
Business is about two things and two things only...
Quick! Can you guess what they are? The correct answer is 1) the generation of qualified prospects
and 2) contacting these prospects, making them the most lavish, persuasive offer ever, then closing
the deal forthwith. This is the two- step dance that keeps you in business, expands your business,
and leads to money, money, money... yours, all yours.
Now let's see just what percentage of your average day focuses on these two key points... and what
percentage of your business day goes to anything but these two essential tasks.
You'll need a pad, a watch, and total honesty.
To make this crucial scrutiny work, you will need to be clear about what you do, when you do it,
and how long it takes to do it. In other words, you must start by creating a detailed picture of your
average business day... and why it either works to produce the prospect leads and orders you need...
or why it doesn't. Give this essential project which can launch the most profitable epoch for your
business your fullest attention. Nothing will come of this project unless you are careful, thorough,
and complete.
Your first task is to list all the things you do during your average business day. These will include
but will certainly not be limited to
* all breaks, kind and duration;
* non-business related telephone and other communications;
* time spent "surfing" the Web, especially at sites unsuitable for visits during business hours;
* gossip with friends and co-workers;
* writing ad copy;
* creating offers that make sales;
* time on the telephone etc where you connect with prospects, and either upgrade them to be
qualified prospects, or close them by making sales.
Get the picture? What you're trying to do is this: show yourself in unanswerable detail what you do
on the average day that has absolutely nothing to do with the identification and closing of
prospects... and how much time and effort you expend generating prospects and closing them.
Reforms must follow identification of what you are doing wrong, over and over again.
Chances are, you will be shocked and abashed by what you discover, for instance now seeing that
you spend far more time surfing the Web and gossiping on the phone than you do on that same
phone contacting prospects and closing deals. Such pernicious reality must be dealt with at once, for
it is costing you money every single day.
Start today.
Do you care whether your business succeeds or fails? Do you care whether you make more money
than less? Do you care whether the limited time you have on this planet is transformed into the
maximum amount of coin of the realm, and so serenity, security, satisfaction?



That is why you must do this necessary exercise, and do it today. For you see, succeeding in
business without really trying makes a dandy theme for a witty musical... but can in no way be
regarded as a truth to build your ever more prosperous business by. That truth will be vividly
apparent to you as you implement the recommendations of this important article.
*** We invite you to post your comments to this article below.



I accuse you of doing everything you can to sabotage your
online success.... and what you must do -- at once -- to
change that and profit.
by Dr. Jeffrey Lant
Author's program note. In 1894 Captain Alfred Dreyfus, artillery captain for the General Staff of
France, was charged with treason and espionage... thereby inaugurating one of the most outrageous
and ignoble events in the entire history of France.
It was a story of lies... but not by Dreyfus.
It was the story of evidence made up... evidence tampered with... evidence destroyed... but not by
Dreyfus.
It was the story of grave injustice... deliberately done and with malice... but not by Dreyfus.
It was the story of a man attacked, mauled, censored, imprisoned, humiliated, villified because of his
religion... but not by Dreyfus.
And above all it is the story of how one man with brilliant, slashing language changed the entire
debate... securing at long last freedom, restitution and justice for Dreyfus.
This man was celebrated novelist Emile Zola who took just two words and transformed them into the
most powerful weapon on earth... two words that galvanized a nation, securing the attention and
support of the good people of France who, because of Zola, were outraged by the terrible and
enduring blot on the honor of France... and who joined their voices to his in the service of truth.
J'accuse!
These are the words -- I accuse -- which by making the outrages clear -- began the healing process
that saved France from ignominy and redeemed her. Now I intend to use the great model created by
Zola and to save you from business ignominy... to redeem you... and enable you to profit online... for
you have been doing everything possible to fail... and little or nothing to succeed.
To help you on your way I have selected the soaring 1937 score Max Steiner wrote for the Best
Picture of the Year; "The Life of Emile Zola" starring Paul Muni. Such grand music must enable
success... so go to any search engine now and play it. We are ready to begin the transforming process
that starts with "I accuse..." and ends with "I salute...", wafted on our way by the grandeur of
Steiner's composition.
I accuse you of not understanding what business is... of understanding that business is now and
always will be about two things and two things only: the generation of prospect leads... and
following up with each and every one of these leads to make offers and close business.
I accuse you of engaging in endless trivia every day, focusing on anything and everything instead of
generating prospects... and calling these prospects, to work with them and begin the development of
the business relationships necessary to secure success.
I accuse you of trying to run a business solely by email... trying that is to motivate people to buy
without doing the most important thing to profit: picking up the phone, calling prospects, engaging
prospects, building relations with prospects.
I accuse you of sloth, laziness, of sitting around and waiting for success, instead of doing what is
necessary -- everything that's necessary -- to build the business you say you want... but for which



there is absolutely no evidence that you have ever done on its behalf any meaningful thing at all.
I accuse you of the sin of inertia... of waiting, waiting, waiting, for, what?, a sign from Heaven, an
email from God? I accuse you of not knowing what needs to be done, of not educating yourself so
that you know how to do it, and not doing the least thing to secure your success.
I accuse you of spending more time gossiping on the phone with people who cannot make you richer
(your best friend, your bowling buddies, the chick you met bar hopping last week) instead of using
the phone to do what it does so well... connecting with the people who can buy from you, buy now,
and make you money every single day.
I accuse you of trying to build your online business alone, all by yourself, when all the evidence says
this is not possible, is absolutely impossible, because there is too much to do...too many things to
master... and insufficient time to learn them, then do them. You need a team... and you need it at
once.
I accuse you of the sin of talking about success far more than doing the necessary deeds and actions
that ensure success. You have become, thereby, a specialist in the endless rhetoric and bombastic
language of success, while achieving nothing. It is time, therefore, past time, to cease and censure
the flatulent babble and get on with the doing.
I accuse you of not staying at your post every day until you have achieved the financial objective
you have set for yourself for this day, focusing, persisting until you have achieved this goal... every
penny of this goal.
I accuse you of coddling yourself, of a too prompt tendency to forgive your inadequacies, overlook
the negatives, whitewash your poor performances, rationalize your failings, pooh pooh each and
every peccadillo, extol too greatly minor triumphs instead of pushing on to make the insignificant
significant.
The words used by Zola to end his famous declamation to French president Felix Faure, January 13,
1898:
"I have but one passion: to enlighten those who have been kept in the dark, in the name of humanity
which has suffered too much and is entitled to happiness. My fiery protest is simply the cry of my
very soul."
I couldn't say it better myself, so won't try. Zola's letter changed the world... my hope is that this
changes yours.
** We invite you to post your comments to this article below.



It's time to recognize those who have failed. It may be the
very best way to get them to succeed. An audacious idea.
by Dr. Jeffrey Lant
Author's program note. In 1962 one of the grandest American musicals hit the cinemas of the Great
Republic. It was Meredith Wilson's "The Music Man"... and we got up and marched as we heard its
effervescent score. No high fallutin' Eye-talian music you had to scratch your head about,
understanding hardly a word.
No, this was Iowa music, Kansas music, music every last citizen of Tennessee and Oklahoma could
understand, every last word. As for the star, insinuating Robert Preston; we all knew someone like
him... scamp, con man, plausible trickster redeemed by the love of a good woman.
Oh, yes, "The Music Man" was something we could get our teeth into... which is why, a mere lad, I
was set the onerous task of mastering its "76 Trombones" on the piano; for the next school recital.
Anyone but a doting mother and her unctuous piano teacher, who had wife and children (and, I
always thought, a bit of a drinking problem) to support would have looked at me on that concrete
piano bench (or so it seemed) and blurted out the first words that came to mind: "He stinks!" But
those words were not heard until...
... the day of the school recital.
Kids good got up and did their bit... that didn't take so long, since there weren't so many of them...
and it was obvious which ones had worked hard and deserved the top prizes.
Then kids, carefully turned out in best bib and tucker, got up and did their mediocre bit. A large
chunk of my classmates found themselves in this category; having done some work, but not enough
to reap the blue ribbons that said "First Prize". They got the red ribbons... just good enough to
assuage anxious parents.
Finally, there were the kids who had to be pushed -- umbrella ferule in the small of their back -- to
get up and recite... or dance... or play an uncooperative instrument. And I -- and my ragged rendition
of "76 Trombones" -- was in this group... stinkers all. But awarded notwithstanding an Honorable
Mention and a few seconds of rousing, possibly even sincere applause, lead by mothers who would
never admit -- much less on school recital day -- their little Hannah, Billie and Mike were anything
other than paragons; "most likely to succeed" tattooed on their foreheads.
Privately, however, even some of the mothers gave vent to the truth; being Midwestern they just
couldn't help themselves.... "They stink!" I heard them say... and then "Jeffrey stinks!"
And so truth came to River City. Truth, embarrassment, red-faced humiliation... which could not be
assuaged by any white ribbon that said Honorable Mention. It all poured out now; how I was
horrid... tone deaf... rhythm challenged... note oblivious... absolutely hopeless.... hot words that
caused my little brother (who had a lifetime of Jeffrey plaudits to work through) to dance with glee...
"Ol' Jeffrey stinks." On this day of days he just couldn't say it enough and knew a profound
happiness long deferred. He talks about it to this very day.
I was 15, I was humiliated, I was determined this would not be the end of the story... .... and that's
why I won the next recital prize fair and square... because I was resolved, and fiercely too, that
"Jeffrey stinks" would not be the last word on this subject...
... In other words, from abashment and humiliation came triumph and reward. So it worked for me
on the grave matter of the school piano recital and so it is about to work for you in your business. For



I am about to urge that all your business failures, slothful habits, egregious errors, failure to achieve
significant results; that all of these, things which have placed you well and truly amongst the
stinkers... be brought out... and publicized to the world; thereby ensuring that your humiliation be
thorough and detailed...
Why?
So that you will do everything needful, yes move heaven and earth, to ensure you are never, ever in
that shocking place again, your dunce cap retired, your name no more ridiculed but revered, honored
and extolled, which is the only way it should be.
Consider how you did "business" yesterday, the day before, the day before that...
Have you done the necessary to profit? Did you get up early to handle all aspects of your
prospect-generating machine? Did you generate prospects? Follow up (and especially telephone)
prospects? Did you make offers, improve offers, and improve these offers again until you had a deal
and the money that accompanies it? If so, you made money... and have every right to be happy with
yourself... for you are a true and faithful business impresario and you deserve every penny and every
compliment you got.
You did get that profit and those compliments, didn't you? Well, didn't you? If not, it's time for an
alternative approach to the business of helping you succeed in business. It's time for the motivating
Failure Awards, a kick in the pants like no other.
Imagine the following scenario. You wake up tomorrow, go to your website, and see emblazoned
across it these words
"You have just been dishonored with the
BIG-TIME LOSER OF THE DAY PRIZE.
Trustees of the foundation have selected you because you didn't do one darn thing yesterday,
absolutely nothing, to make money, generate leads, work with leads, make offers, close deals and
build your business.
Yep, you are on the bottom of the heap, no money in the till and none expected or possible, until you
change the way you do 'business' so that you can profit from it.
Then you see a picture of yourself festooned with mulish ears... with a caption that says simply
LOSER OF THE DAY... (then the date)."
Your reaction?
How will you feel when you see this? I'll tell you, you'll fly into an unparalleled rage... condemning
everyone... everyone, that is, except the one person whose lack of constructive endeavors got you
there in the first place: that would be you!
Your lack of effort got you this (boobie) prize. It's only your constructive efforts that can get you
out.
But will you make them?
In my humble opinion you will do so faster, with more energy and determination if you publish the
unpalatable truth, shining full, unyielding light on the success you didn't get, letting the world see
your inadequacies. You will hate this situation and rightly so, for being amongst such a passel of
losers is humiliating indeed.



That's why you should award yourself this egregious and sick-making award... and spend the rest of
this day and every day doing what is necessary to expunge it and reap the substantial benefits which
you'll get when you do.
Now go to any search engine. Play "76 trombones" and get in the mood for success, joy, and many
happy returns of the day, a day where failure is just a word in the dictionary.



When champions fail... what they do that you do not.
by Dr. Jeffrey Lant
Author's program note. A lady I know well, a lady accustomed not just to victory but to constant
victory, was last month handed her lunch in her company's sales contest. She lost by the thinnest of
margins... just 1 widget. But it didn't matter; for her opponent a win was a win; knocking off the
queen was sweet indeed.
Thus my friend woke up this morning no longer champ, but "former" champ... and I decided to pen
these thoughts because I've been where the lady is today... and I have a pretty good idea about how
she feels. I've also got some thoughts I hope helpful for regaining the crown...
I suspect she already knows them and has already begun regrouping, for that's what champs down
on their luck do. But you probably don't...
To get you in the mood for victory, I have selected Marvin Gaye's 1976 hit "I want you." This is
precisely what you must say to and about success. You'll find it in any search engine. Go now. And
when you've got it, dance it. For there's nothing like dancing to clear your mind, put oxygen in the
blood... and rouse yourself for your next great challenge -- taking back the crown you've
(temporarily) lost.
Congratulate the winner.
Ever watched the loser of our quadrennial elections for president get up and calm his rabid
followers, to deliver for the world a gracious speech of concession, capitulation, and class? Of
course you have... it's as American a tradition as apple pie and selling missiles to tyrants. We like to
think that people who have been at each others' throats just hours ago mean to bring good fellowship
and reconciliation to the nation. We expect these high expectations to be met... by losing presidential
candidates and by... you. Do so at once. The quicker you make connection and say your piece, the
faster you'll move up and out of this most unhappy zone. Remember, if you can't rise to actual
sincerity, fake it. Either way, just do it.
What went wrong?
Champs either 1) win for a reason or series of reasons; or 2) lose for a reason or a series of reasons.
The key is being clear on these reasons and either 1) maximizing their impact, or 2) limiting it.
You must know what you did that worked and arrange to do more of it.
For instance, say that you were making only ten prospect calls a day. This clearly wasn't enough;
that objective needs to be increased, to 10 CONNECTS per day, not just dials. This would increase
your competitive position at once, after just 1 or 2 days. Do the same with everything you did
before... increasing what you do and thereby increase your likelihood of winning.
Note: it is easy when you are a constant champ to take winning as an inevitable state of affairs. But
no true champ ever takes winning as anything other than a state of constant preparation, focus and
humility. The last is perhaps the most difficult factor... and the most essential.
What didn't work.
Equally, you must decide what you did that didn't work... and radically root it out of your brain and
daily schedule.
Were you so confident of victory that you began to cut corners? For instance, instead of emailing to
your safe lists every single day (the necessary standard for champs) perhaps you emailed them only 4


your safe lists every single day (the necessary standard for champs) perhaps you emailed them only 4
or 5 times in a week. Or, maybe you didn't do your blogging daily as you should; again getting by,
instead of getting ahead. If so, you need to re-read the story of the tortoise and the hare. There's a
lesson there just for you.
Important point: the factors discussed above are the two easiest components of the thorough review
you must make, the review that puts winning closer to your grasp... and lessons the probabilities of
future failure. Approach these factors as if you had never been a champ before... as if winning were
your objective, your destiny, and you were determined to identify each factor that would help
deliver victory. In other words, start from square one... never assume... never give it a "lick and a
promise"... you need to reinvent your game to win it again.
Adding potential new success factors.
Okay, you've considered what you did that was successful and vowed to do more of that. And, you
have reviewed the failure factors with stern determination to expunge them from your play book and
daily success agenda. Now you need to brainstorm new things you can do which, if successful, make
your time in the wilderness short and your restoration inevitable.
For instance, say that you were trying to run your business without calling a single prospect ever. In
such a situation the "something new" you'd need to adopt would be calling so many prospects each
and every day.... and not just calling them either, but connecting with them.
Equally, say you hadn't been using landing pages, blogs, safe lists, traffic exchanges, etc. Now's the
time to add them.... one at a time. The objective is to improve your game, not spread yourself too
thin. Focus is key...not overwhelming yourself, making yourself tired.
Now improve your offer.
Business champions all know that making a superior offer, an offer that excites, motivates, enthuses
is the key to business success. To become a champion you need such an offer... to stay a champion
you need such an offer... and to regain your throne you need such an offer... only better.
Thus brainstorm improvements you can make in your offer that will cause prospects to jump through
hoops to get it. The offer is your key to becoming champion again.
Set your objectives.
At my company, Worldprofit, Inc., each month we crown a sales champ, then one grand champ for
the year. To win these titles you need a daily, weekly and monthly objective.. Remember this is a
champ's objective... and must be appreciably better than the one you lost by. Here's a hint. Structure
your game so that you achieve at least 10% of your monthly objective in the first two days of the
month. That'll show the folks you mean business, and makes you a cheerful competitor.
Get started.
Every loser has never been a champ, but every champ has been a loser. And, properly handled,
losing can be a very good thing. Because losing forces you to review your methods; study your
methods, and improve your methods...
... because from such study and analysis come all future championships... won by you, because you
accept nothing less from yourself -- and never will.



100% sales. The 'must read' for business people who want
more money and want it NOW!
by Dr. Jeffrey Lant
Author's program note. I have the inestimable privilege of training some of the brightest business
people on earth... people of wit, intelligence, good humor... and a fierce determination to be
successful, climbing the greasy pole, making more money, and living just the way they want. I find
this work enthralling, exhilarating... and (I'll admit it) frequently frustrating... as I watch even the
best and the brightest muff it.
And so, today, I am writing about the one essential thing these fine folks -- and that now includes
YOU -- must do every single minute of every single day that you want more money. For, let's not
kid ourselves... if you understand this crucial article and follow its directives... you are going to
make more money, lots more, and leave your lackadaisical and languid colleagues in the dust. And
won't that be sweet?
To put you in the mood for my insistent message, I have selected a dance number that once made
you gyrate and awe... "I Want Your Love" by a group named Chic. It hit the charts in 1978, and it
made its point early and often:
"I want your love. I want your love. I want your love. I want your love."
In other words, they kept on message, driving home the point of their endeavors until even the most
mentally challenged "got it". As a teacher with a sledgehammer, repetitive delivery, I like that... I
like it a lot.
And so to set the stage for what follows, look this tune up in any search engine now and move that
overweight, arthritic body; because you're about to recapture your alluring youth... and be the person
who got what you wanted, oh yeah!
Painful, so painful.
It happened again yesterday... and it gets me, right in the solar plexus, each and every time I see this
fundamental error. The sales person I was training was operating solo. In other words, they had
progressed sufficiently far in their instruction to where they get to fly all alone. I am there, of course;
I am always there... but I try to remain as silent as the grave and unobtrusive so that I am seeing the
student and just the student. And make no mistake about it... this situation (as every parent knows)
can make you as nervous and frustrated as all get out.
Lights, camera... think!
Picture the scene. All parties are on the 'net. I am present in my video box, the student is in his... and
the "real life" prospect enters... like a bull at a corrida. Everything happens in real time.... and has
real world implications, for good... or for ill.
Ok... the student (and, remember, my students are established business people, not
wet-behind-the-ears kids) goes into closing mode. This starts by greeting each and every prospect by
name; then asking each prospect to watch a 20-minute video packed with the vital data that both
excites the prospect and instructs her.
These steps are crucial... and the students know I am a stickler for ensuring that they occur. In other
words, make SURE the prospect has the critical facts before any further action can occur.
The prospect is prepped... are you?



"As soon as you've finished the video, return to me for a spectacular one-time-only offer."
These words usher in the next phase of the operation. We make it clear what must be done (watch
video) and what is coming thereafter (spectacular offer). So far... so good.
Close but no cigar.
The first mistake the students make is to present the offer before the prospect has been adequately
prepped. This is a critical error. Prospects must have the necessary facts... or they end up asking a
ton of unnecessary questions; questions which have already been answered -- and in precise, clear
detail, too -- in the video.
The video, the whole video, nothing but the video.
As soon as you have confirmed that the prospect has watched the ENTIRE video, proceed to the
"Big rock candy mountain," your scintillating offer. It IS scintillating, isn't it? For if it doesn't snap,
crackle, and pop you've just thrown away a sale. Sales occur because the offer sizzles, excites, is just
too thrilling to decline. You ARE making such an offer, I trust. And if you're not, you'd better make
its improvement "Action this day," which is what Winston Churchill did when as Prime Minister of
England he demanded instant attention and RESULTS.
And now... the critical moment that turns you into a master... and puts another sale in your pocket:
100% sales.
To remain an average closer, keep doing what you're doing.But to fly high as one of the world's
sales masters you must set the desired goal... then do everything possible, everything necessary to
achieve it.
That is... 100% sales.
Is this what you do?
Make your objective immediately clear to the prospect: "I want you to get the benefits of this
widget... and I'm going to do everything I can to make it happen." Don't just say these words... mean
them. Because once the prospect knows you're serious, they can be serious too, working with you for
fastest, most complete mutual advantage.
At this moment, the prospect may well start back peddling saying things like this:
"I don't have any money."
"I can't do it today."
"I need to tell the little woman. We're a team."
And so forth. Your job is to thrust these obstacles out of the way and CLOSE THAT DEAL.
To do this, you must remind yourself AT ALL TIMES that you have a 100% closing goal... and that
you are going to make this close. If the prospect stalls or blocks you, keep things going by asking for
the prospect's undivided attention and for an all- important OPEN mind. Make sure the prospect
understands what the offer is.... and if necessary improve it; always making it clear that this offer
expires the second the prospect leaves. In other words, there is a premium for staying, working
things out, but irrevocable loss if they won't.
Now, gun it.
Keep in mind at all times, with the terrific offer you are making, the prospect will be better off... if...



and only if... they take immediate action. It is your job to drive this home NOW... making it
abundantly clear that action now is the only sensible course.
Do this, and do it with enthusiasm, gusto, and good humor, and you will not only want that sale...
you will get it! For as Chic sang, "a better love you won't find today..." or a better offer either.
*** What do you think? We invite you to post your comments below.



Running your own business? Think you're listening to and
serving your customers? You may be surprised what these
customers think about that. You may be surprised what
these customers think. about that.
by Dr. Jeffrey Lant
We live in a society where the means of connecting with each other increase and proliferate every
single day. And yet, we are communicating with each other less well than ever; in fact, it seems to
me that as the means of communicating go up, the actual communicating we do goes down. And if
this is one of the chief ironies of our times; it is also amongst the greatest, most irritating and always
infuriating aspects, not least because it should never occur at all.
Irritation by phone.
Every Wednesday I have occasion to see how people who are not sufficiently client-centered handle
their customers. The case in point is the team of Brazilian cleaners which comes every 7 days to help
keep me sufficiently clean and tidy for another week so that I can do my important work for you,
readers, with the complete focus required.
These cleaners have worked for me for some years now. I like them and (despite my exigent
standards) they seem to like me.
Lately, however, the situation, once stable and acceptable, has declined. What's more I know why
and (if they're paying attention) the cleaners and their fearless leader should know, too.
We have, in fact, arrived at the point where I say a thing, but they do not hear that thing, much less
take action to do that thing. And so a "problem" that should never have existed... now needs the kind
of action I am no longer sure these cleaners are able and willing to take. It goes like this...
"Hang that phone up."
The head cleaner, not to put too fine a point on the matter, has never met a phone she doesn't like.
She's always pleasant, personable, a smile ever at the ready even when things in her life are not
going as well as she might like... and (and this is the gravamen of my charge) she's a chatterbox who
may well have been born with a phone in her ear, and this not only annoys me; it alarms me... for my
particular lifestyle is unusual for our times...
Life in a museum.
Over the course of the last couple of decades or so I have focused on the acquisition of museum
quality artifacts of every kind. Their care and protection is my objective... the better to give each of
them the opportunity to be shown to utmost advantage. This means regular dusting and polishing.
Here's where the problem begins.
I have made it clear to the cleaners on now innumerable occasions that the way they work for others
may not constitute the best way they should work for me. In other words, their whirling dervish style
of dust removal must be changed when the object being dusted has literally hung at Versailles. Slow
and steady is the desired approach...
"Don't do it all at once."
Dusting and the like, let's face it, can be dull, excruciatingly dull indeed. I pride myself on an acute
awareness of this fact. And so from the very beginning, with so many facets needing regular



attention, I have advised the cleaners to do a portion of the artifacts one week; the balance the next...
even extending full dusting over three visits; in other words caution and care are desirable, not
necessarily the speed on which they pride their operation. That works for them; it most assuredly
does not work for me. And, worse, as they rush through their tasks, I literally hold my breath while
they swing their awkward and provocative vacuum cleaner in the very limited space at their
disposal. To say I am nervous as they work is the ultimate under statement.
But no matter how often I advise them... that is the precise number of times they have not only failed
to hear... but have made it perfectly clear that they regard this advice as superfluous, intrusive,
completely beside the point...
The phone, the whole phone, and nothing but the phone.
The cleaners love to yap (a word my grandmother used to use for chatter that most assuredly did not
rise to the level of more demanding and reciprocal conversation)... and they yap from the moment
they arrive... to the moment they depart. They do it LOUDLY with each other (a situation that I
usually ignore). More seriously, they do it on the phone while doing their cleaning... and this is a
situation I most assuredly do NOT ignore. What's more, I cannot ignore it... because, in my case,
that would be careless and irresponsible, such is the rarity and beauty of the items herein, a fact I am
never sure they have taken in, much less understand and make clear they understand by carefully
considered and carefully rendered action.
The situation rises to boiling point when they focus on the telephone and their jejune yapping...
instead of devoting 100% of their attention to the breathtaking portrait by Sir Thomas Lawrence
(1769-1830) which arrests the attention of every connoisseur who sees it. For the cleaners,
philistines, it is just another burdensome object to get through, get by, get over until they can go
home -- safe from the old geezer who demands not only an earnest effort, but one that does not on
any way threaten the object in question.
And so the chief cleaner says this to me with complete incomprehension: "I never break anything,"
her pout pronounced... her eyes smouldering. Thus, she indicates she has not heard my point, clearly
doesn't understand it, and does not perceive the benefit of attending to her customer, the customer
she needs for her business but cannot be bothered to comprehend, much less conciliate and reassure.
Beneficial advice. Treat it accordingly.
Now let us draw what benefits we can from this situation, for it is time to resolve it, placing our
relations on the better footing they once were.
1) Listen to your customers. They are the sole reason why you have a business in the first place.
2) Do not see the customer as the enemy but rather a fellow traveler with you on this planet, who has
a right to your ear as well as your labor.
3) Do not casually listen to, or even ignore, what this customer says. Not only is that bad business; it
is also bad human relations.
4) When the customer addresses you, listen... and see what you can do, not to ignore the point, but to
implement it, as quickly and easily as possible.'
5) Where the customer has concerns respond to them with alacrity and with empathy. Then see what
you can do about implementing solutions to them.
6) Even where you do not entirely agree with the customer, do what you can to accommodate that
customer.



7) Where you know that such and such a thing disturbs your customer, go the extra mile to avoid
such disturbance.
And, above all, ask yourself this fundamental and crucial question: have I done everything this day
to ameliorate the situation, hearing, doing, improving the relations and so earning the trust and even
admiration of this all important person. For, remember, each contact you have with your customer
provides yet another occasion to earn this trust and admiration, and if you do not take it, you are
yourself your own worst enemy... and that is unacceptable indeed.
But let's end on the highest possible note of accommodation and joy, with "painfully fabulous"
Siedah Garrett's 2012 Academy Award nominated song, "Real in Rio." Find it in any search engine...
and samba. Just don't do it when you're polishing the silver.



The two secrets to power writing -- reciting, rewriting.
by Dr. Jeffrey Lant
I've been a published writer and author for six decades now. I've got 18 books and thousands of
articles under my belt. As a result people are constantly asking me the "secrets" of writing that
resonates, captures readers and gets your message delivered. Alright, you've asked me quite
enough... I'm ready to spill the beans...
Power writing Solution #1: Recite what you write.
When was the last time you needed to write something with real impact? Something that made your
point, hammered it home, and did so in the most clear lucid way?
The correct answer is that the "last time" you did it was probably today, what with all the letters,
advertisements, posters, reports, etc. you've got to write in your business.
Is this how you approached the task?
1) Bad attitude. You hate writing, or at least your're doing a mighty good imitation of someone who
does. Thus, you grumpily sit down at your computer, hold your nose, and resolve to race through
this unwelcome task in record time.
2) The writing you produce under this "system" is just about as bad as bad writing can be. As a
result it's wordy, misspelled, redundant, diffuse... and that';s just for openers.
3) Yuck! When you see what you've got, you gulp. It's terrible, but fortunately not so terrible that
other terrible writers and readers will ever notice. Declining standards shroud any number of
problems...
Then take a good look in the mirror. Remember when you were young, idealistic in college, and that
smarty-pants professor said you were either part of the problem... or part of the solution. Now you
finally know what he meant: you can either keep producing the writing that has brought you so little
fame and fortune... or you can apply Solution #1 to the problem.
To excite, recite.
When was the last time you wrote something, then read it aloud to yourself to see how it sounded
and maybe to tweak it?
Answer? Well, let's just put it this way, shall we? When was the last time you read anything you'd
written aloud? Wasn't it that time in Third Grade where you been forced by Mrs. Noroski, the
personification of evil, to read a poem she coerced you to write in the first place? Thus, reciting
takes its place just before having a root canal. And nothing's going to change your mind, so there.
Methinks the lady (and the gent, too) doth protest too much.
Now hear this: you begged me for my secrets to power writing... and here's one of the two most
important. You're just going to have move on, relegating that fiasco that constituted your one and
only poetry reading to the recycle bin where it will surely find the oblivion which it so dearly merits.
The absolute necessity to read your prose... if you care that it gets read.
It's time for brutal honesty. You write to be read, to influence, to motivate readers to take action.
Reading aloud, reciting, helps you achieve this objective... and you'll do it (stinker though it may be)
because recitation means results... and improving results is what it takes to excel and prosper in our



strenuous culture.
First, BIG relief item. There's an audience of just one to these academy award winning
performances: you! And unless you're the culprit, no one need ever know that you do this whenever
you want the best possible content and the best possible content presentation.
Here's what needs to be in your kit for this project: a printer, marking pens, and a surface on which
to spread this masterpiece in process. Now add gumption and you're ready to go...
You're looking for errors. Here are some places you'll find them:
1) Line length. Good writers, that is to say persuasive writers know that less is more. Thus, the
longer the sentence, the more likely the reader misses the point, and this will never do. If you find
yourself taking another breath to get through the sentence in question, that sentence is too long. The
optimum line length is 10-15 words, and you must cut sharply as a result... and so keep your
readers.
2) Do the same severe pruning with your paragraphs. Short paragraphs are the best paragraphs; they
should run from 6 to 8 lines.
3) Start as many sentences as possible with "you" (explicit or implicit). Whatever you write is
written for just one person -- the "you" who is your present reader. That person must have your
complete and total focus, because if that "you" stops reading, it doesn't matter what your message is,
this all-important person isn't going to do anything about it.
4) Use action verbs. Here's the drill you want every reader to follow: your prose calls for action...
your prose gets the reader to act. But this only happens when you take a machete to your passive
verbs. They are torpid... impenetrable... movement killers. Just the way they should be and remain
forever -- that is if you want your prose cited in the "Guinness Book of Records" under the category
"execrable".
5) Make war on all purple passages. These you can easily spot when reading for, when uttering them
you automatically start talking like the divine Sarah Bernhardt (1844-1923), which means in the
sententious idiom of late 19th century France!
Your language should be clean, simple, efficient -- you know, the way it isn't now.
Solution # 2. Rewrite.
Wow, after scrutinizing your latest effusion per Solution #1, you're surrounded by items that have
been ruthlessly removed. What now? Simple; my next sure-fire writing insight, viz. that the most
effective writers are the most conscientious rewriters. In other words, the ones who do not merely
spew words on the page, but who do what's necessary for maximum impact. This means you.
And so today, at first light, take your latest writing project and go out into the pristine dew of day to
recite it. Sure your neighbors will deduce that you have finally gone mad... but the many new
prospects and customers you'll derive will leave them happy... leave you a paragon of prose... and
richer.; oh, yes, a very great deal richer.



Resource
About the Author Sandi Hunter is the Director of Website Development at Worldprofit. Worldprofit
provides training, support, software, hosting, blog content, traffic, and site design for small and
home based business. Now in it's 18 year, Worldprofit's Home Business Bootcamp has earned status
as the #1 Earn-At-Home Training program.
Republished with author's permission by Tim Ricke http://BizBuildersCommunity.com.


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