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Ten	
  Big	
  Innova,on	
  Challenges	
  for	
  the	
  Next	
  Decade:	
         	
  
Sustained	
  Growth	
  Within	
  a	
  Resource	
  Constrained	
  World                  	
  
   Dr	
  Tim	
  Jones	
  –	
  Future	
  Agenda:	
  IPSIM	
  18	
  June	
  2011	
  
The	
  Future	
  Agenda	
  is	
  the	
  world’s	
  largest	
  open	
  foresight	
  
programme	
  that	
  looked	
  at	
  the	
  big	
  issues	
  for	
  2020	
  so	
  that	
  
 organisaJons	
  can	
  beKer	
  focus	
  and	
  sJmulate	
  innovaJon               	
  
Four	
  Certain,es	
  for	
  the	
  Next	
  Decade	
  
Imbalanced	
  PopulaJon	
  Growth	
                                                          CertainJes
                                                                                                      	
  




        By	
  2020	
  we	
  will	
  add	
  another	
  750m	
  people	
  to	
  the	
  planet,	
  
                                                                                             	
  
               most	
  in	
  places	
  least	
  	
  able	
  to	
  accommodate	
  them   	
  
Key	
  Resource	
  Constraints	
                                                          CertainJes
                                                                                                   	
  




   We	
  will	
  see	
  economic,	
  physical	
  and	
  poliJcal	
  shortages	
  of	
  key	
  
   materials	
  that	
  will	
  result	
  in	
  major	
  changes	
  in	
  our	
  perspecJves 	
  
Asian	
  Wealth	
  ShiT	
                                                                CertainJes
                                                                                                  	
  




                     The	
  centre	
  of	
  gravity	
  of	
  global	
  wealth	
  
                                                                               	
  
        shiTs	
  East	
  with	
  decreased	
  influence	
  for	
  the	
  US	
  and	
  Europe	
  
Ubiquitous	
  Data	
  Access	
                                                              CertainJes
                                                                                                     	
  




          We	
  will	
  be	
  connected	
  everywhere	
  -­‐	
  everything	
  that	
  can	
  
                                                                                           	
  
              benefit	
  from	
  a	
  network	
  connecJon	
  will	
  have	
  one      	
  
Six	
  Clusters	
  of	
  Other	
  Future	
  Insights
                                                   	
  
10	
  InnovaJon	
  Challenges
                                                                                                   	
  




10 Challenges for 2020


Pu[ng	
  these	
  Future	
  Agenda	
  insights	
  through	
  the	
  ‘innovaJon’	
  
  lens,	
  	
  10	
  major	
  challenges	
  for	
  the	
  next	
  decade	
  stand	
  out
                                                                                       	
  
Diabesity	
                                                                                      Challenge	
  #1	
  




   If	
  diabetes	
  will	
  consume	
  5%	
  of	
  GDP	
  by	
  2020,	
  how	
  can	
  we	
  use   	
  
 innovaJon	
  around	
  taxaJon,	
  data	
  mining	
  and	
  personal	
  budgets	
                       	
  
         to	
  change	
  behaviour	
  and	
  stabilise	
  the	
  obesity	
  epidemic?          	
  
DifferenJated	
  Knowledge	
                                                            Challenge	
  #2	
  




As	
  insight	
  is	
  globally	
  commodiJzed,	
  the	
  best	
  returns	
  go	
  to	
  those	
  
  who	
  can	
  produce	
  non-­‐standard,	
  differenJated	
  knowledge	
  –	
  
           how	
  can	
  this	
  happen	
  in	
  a	
  world	
  with	
  less	
  /	
  no	
  IP?	
  
Dynamic	
  Pricing	
                                                                      Challenge	
  #3	
  




         As	
  smart	
  meters	
  and	
  tracking	
  services	
  create	
  pladorms	
      	
  
  for	
  dynamic	
  pricing,	
  how	
  will	
  this	
  impact	
  business	
  models	
  and	
    	
  
           how	
  will	
  what	
  we	
  pay	
  reflect	
  value	
  and	
  be	
  valued?	
  
Lease	
  everything	
                                                                    Challenge	
  	
  #4	
  




      Rising	
  sustainability	
  imperaJves	
  and	
  increasing	
  cost	
  of	
         	
  
   ownership	
  shiT	
  the	
  balance	
  from	
  ownership	
  to	
  access	
  and	
  we	
  
     prefer	
  to	
  rent	
  than	
  buy	
  –	
  but	
  with	
  what	
  business	
  models?    	
  
Using	
  Less	
                                                                              Challenge	
  #5	
  




             How	
  will	
  consumers	
  be	
  incenJvised	
  to	
  use	
  significantly	
    	
  
              less	
  energy	
  as	
  escalaJng	
  growth	
  in	
  carbon	
  emissions	
  
                                                                                        	
  
                  force	
  uJliJes	
  to	
  change	
  their	
  business	
  models? 	
  
AcJve	
  Elderly	
                                                                         Challenge	
  #6	
  




A	
  healthier	
  older	
  generaJon	
  increasingly	
  engage	
  in	
  more	
  acJve	
  
      lives	
  and	
  have	
  extended	
  careers	
  -­‐	
  but	
  in	
  order	
  to	
  manage	
  
      dependency	
  raJos,	
  how	
  can	
  we	
  all	
  be	
  twice	
  as	
  producJve?           	
  
Less	
  Variety	
                                                                                       Challenge	
  #7	
  




      If	
  the	
  future	
  is	
  one	
  of	
  reduced	
  choice,	
  but	
  not	
  less	
  interest,	
  	
  
     as	
  retailers	
  provide	
  an	
  increasingly	
  edited	
  pordolio,	
  how	
  will	
                 	
  
       consumers	
  gain	
  confidence	
  in	
  the	
  future	
  choice	
  curators?	
               	
  
Solar	
  Sunrise	
                                                                            Challenge	
  	
  #8	
  




  Increasing	
  focus	
  on	
  energy	
  security	
  drives	
  the	
  uptake	
  of	
  large-­‐
  scale	
  solar	
  as	
  the	
  leading	
  renewable	
  supply	
  –	
  who	
  will	
  lead	
  on	
  
 improving	
  PV	
  and	
  transmission	
  efficiency	
  to	
  make	
  this	
  a	
  reality?            	
  
Intelligent	
  Highways	
                                                                    Challenge	
  #9	
  




      As	
  mesh	
  networks	
  deliver	
  automated	
  highways	
  to	
  improve                	
  
      	
  safety,	
  increase	
  capacity	
  and	
  reduce	
  congesJon,	
  how	
  will	
      	
  
            we	
  manage	
  the	
  data	
  sharing	
  on	
  which	
  it	
  all	
  depends?	
  
Mega	
  City	
  States	
                                                                    Challenge	
  #10	
  




 As	
  ciJes,	
  not	
  countries,	
  are	
  at	
  the	
  forefront	
  of	
  the	
  global	
  stage,	
  
                                                                                                    	
  
           what	
  unique	
  products	
  and	
  services	
  that	
  address	
            	
  
          specific	
  surban	
  challenges	
  will	
  become	
  the	
  priority?               	
  
For	
  more	
  informa,on,	
  e-­‐books	
  and	
  to	
  add	
  
                                                                    	
  
        your	
  view	
  into	
  the	
  mix,	
  see	
  futureagenda.org   	
  
or	
  contact	
  Tim	
  directly	
  on	
  ,m.jones@futureagenda.org           	
  

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Ten big innovation challenges for the next decade ISPIM June 2011

  • 1. Ten  Big  Innova,on  Challenges  for  the  Next  Decade:     Sustained  Growth  Within  a  Resource  Constrained  World   Dr  Tim  Jones  –  Future  Agenda:  IPSIM  18  June  2011  
  • 2. The  Future  Agenda  is  the  world’s  largest  open  foresight   programme  that  looked  at  the  big  issues  for  2020  so  that   organisaJons  can  beKer  focus  and  sJmulate  innovaJon  
  • 3. Four  Certain,es  for  the  Next  Decade  
  • 4. Imbalanced  PopulaJon  Growth   CertainJes   By  2020  we  will  add  another  750m  people  to  the  planet,     most  in  places  least    able  to  accommodate  them  
  • 5. Key  Resource  Constraints   CertainJes   We  will  see  economic,  physical  and  poliJcal  shortages  of  key   materials  that  will  result  in  major  changes  in  our  perspecJves  
  • 6. Asian  Wealth  ShiT   CertainJes   The  centre  of  gravity  of  global  wealth     shiTs  East  with  decreased  influence  for  the  US  and  Europe  
  • 7. Ubiquitous  Data  Access   CertainJes   We  will  be  connected  everywhere  -­‐  everything  that  can     benefit  from  a  network  connecJon  will  have  one  
  • 8. Six  Clusters  of  Other  Future  Insights  
  • 9. 10  InnovaJon  Challenges   10 Challenges for 2020 Pu[ng  these  Future  Agenda  insights  through  the  ‘innovaJon’   lens,    10  major  challenges  for  the  next  decade  stand  out  
  • 10. Diabesity   Challenge  #1   If  diabetes  will  consume  5%  of  GDP  by  2020,  how  can  we  use   innovaJon  around  taxaJon,  data  mining  and  personal  budgets     to  change  behaviour  and  stabilise  the  obesity  epidemic?  
  • 11. DifferenJated  Knowledge   Challenge  #2   As  insight  is  globally  commodiJzed,  the  best  returns  go  to  those   who  can  produce  non-­‐standard,  differenJated  knowledge  –   how  can  this  happen  in  a  world  with  less  /  no  IP?  
  • 12. Dynamic  Pricing   Challenge  #3   As  smart  meters  and  tracking  services  create  pladorms     for  dynamic  pricing,  how  will  this  impact  business  models  and     how  will  what  we  pay  reflect  value  and  be  valued?  
  • 13. Lease  everything   Challenge    #4   Rising  sustainability  imperaJves  and  increasing  cost  of     ownership  shiT  the  balance  from  ownership  to  access  and  we   prefer  to  rent  than  buy  –  but  with  what  business  models?  
  • 14. Using  Less   Challenge  #5   How  will  consumers  be  incenJvised  to  use  significantly     less  energy  as  escalaJng  growth  in  carbon  emissions     force  uJliJes  to  change  their  business  models?  
  • 15. AcJve  Elderly   Challenge  #6   A  healthier  older  generaJon  increasingly  engage  in  more  acJve   lives  and  have  extended  careers  -­‐  but  in  order  to  manage   dependency  raJos,  how  can  we  all  be  twice  as  producJve?  
  • 16. Less  Variety   Challenge  #7   If  the  future  is  one  of  reduced  choice,  but  not  less  interest,     as  retailers  provide  an  increasingly  edited  pordolio,  how  will     consumers  gain  confidence  in  the  future  choice  curators?    
  • 17. Solar  Sunrise   Challenge    #8   Increasing  focus  on  energy  security  drives  the  uptake  of  large-­‐ scale  solar  as  the  leading  renewable  supply  –  who  will  lead  on   improving  PV  and  transmission  efficiency  to  make  this  a  reality?  
  • 18. Intelligent  Highways   Challenge  #9   As  mesh  networks  deliver  automated  highways  to  improve    safety,  increase  capacity  and  reduce  congesJon,  how  will     we  manage  the  data  sharing  on  which  it  all  depends?  
  • 19. Mega  City  States   Challenge  #10   As  ciJes,  not  countries,  are  at  the  forefront  of  the  global  stage,     what  unique  products  and  services  that  address     specific  surban  challenges  will  become  the  priority?  
  • 20. For  more  informa,on,  e-­‐books  and  to  add     your  view  into  the  mix,  see  futureagenda.org   or  contact  Tim  directly  on  ,m.jones@futureagenda.org