Ten big innovation challenges for the next decade ISPIM June 2011
1. Ten
Big
Innova,on
Challenges
for
the
Next
Decade:
Sustained
Growth
Within
a
Resource
Constrained
World
Dr
Tim
Jones
–
Future
Agenda:
IPSIM
18
June
2011
2. The
Future
Agenda
is
the
world’s
largest
open
foresight
programme
that
looked
at
the
big
issues
for
2020
so
that
organisaJons
can
beKer
focus
and
sJmulate
innovaJon
4. Imbalanced
PopulaJon
Growth
CertainJes
By
2020
we
will
add
another
750m
people
to
the
planet,
most
in
places
least
able
to
accommodate
them
5. Key
Resource
Constraints
CertainJes
We
will
see
economic,
physical
and
poliJcal
shortages
of
key
materials
that
will
result
in
major
changes
in
our
perspecJves
6. Asian
Wealth
ShiT
CertainJes
The
centre
of
gravity
of
global
wealth
shiTs
East
with
decreased
influence
for
the
US
and
Europe
7. Ubiquitous
Data
Access
CertainJes
We
will
be
connected
everywhere
-‐
everything
that
can
benefit
from
a
network
connecJon
will
have
one
9. 10
InnovaJon
Challenges
10 Challenges for 2020
Pu[ng
these
Future
Agenda
insights
through
the
‘innovaJon’
lens,
10
major
challenges
for
the
next
decade
stand
out
10. Diabesity
Challenge
#1
If
diabetes
will
consume
5%
of
GDP
by
2020,
how
can
we
use
innovaJon
around
taxaJon,
data
mining
and
personal
budgets
to
change
behaviour
and
stabilise
the
obesity
epidemic?
11. DifferenJated
Knowledge
Challenge
#2
As
insight
is
globally
commodiJzed,
the
best
returns
go
to
those
who
can
produce
non-‐standard,
differenJated
knowledge
–
how
can
this
happen
in
a
world
with
less
/
no
IP?
12. Dynamic
Pricing
Challenge
#3
As
smart
meters
and
tracking
services
create
pladorms
for
dynamic
pricing,
how
will
this
impact
business
models
and
how
will
what
we
pay
reflect
value
and
be
valued?
13. Lease
everything
Challenge
#4
Rising
sustainability
imperaJves
and
increasing
cost
of
ownership
shiT
the
balance
from
ownership
to
access
and
we
prefer
to
rent
than
buy
–
but
with
what
business
models?
14. Using
Less
Challenge
#5
How
will
consumers
be
incenJvised
to
use
significantly
less
energy
as
escalaJng
growth
in
carbon
emissions
force
uJliJes
to
change
their
business
models?
15. AcJve
Elderly
Challenge
#6
A
healthier
older
generaJon
increasingly
engage
in
more
acJve
lives
and
have
extended
careers
-‐
but
in
order
to
manage
dependency
raJos,
how
can
we
all
be
twice
as
producJve?
16. Less
Variety
Challenge
#7
If
the
future
is
one
of
reduced
choice,
but
not
less
interest,
as
retailers
provide
an
increasingly
edited
pordolio,
how
will
consumers
gain
confidence
in
the
future
choice
curators?
17. Solar
Sunrise
Challenge
#8
Increasing
focus
on
energy
security
drives
the
uptake
of
large-‐
scale
solar
as
the
leading
renewable
supply
–
who
will
lead
on
improving
PV
and
transmission
efficiency
to
make
this
a
reality?
18. Intelligent
Highways
Challenge
#9
As
mesh
networks
deliver
automated
highways
to
improve
safety,
increase
capacity
and
reduce
congesJon,
how
will
we
manage
the
data
sharing
on
which
it
all
depends?
19. Mega
City
States
Challenge
#10
As
ciJes,
not
countries,
are
at
the
forefront
of
the
global
stage,
what
unique
products
and
services
that
address
specific
surban
challenges
will
become
the
priority?
20. For
more
informa,on,
e-‐books
and
to
add
your
view
into
the
mix,
see
futureagenda.org
or
contact
Tim
directly
on
,m.jones@futureagenda.org